?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MOTIVASI%2C+PERSEPSI%2C+DAN+SIKAP+KONSUMEN+TERHADAP%0D%0A%0D%0AKEPUTUSAN+PEMBELIAN%0D%0A%0D%0A(Studi+pada+Pengunjung+Candy+LadyStoredi+Kota+Bandar+Lampung)&rft.creator=Cindy+Pratiwi%2C+1716051048&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+motivasi%2C+persepsi%2C+dan+sikap%0D%0Akonsumen+terhadap+keputusan+pembelian+pada+pengunjung+butik+Candy+Lady+di+Kota%0D%0ABandar+Lampung.+Jenis+penelitian+yang+digunakan+pada+penelitian+ini+menggunakan%0D%0Aexplanatory+research+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini%0D%0Aadalah+pengunjung+butik+Candy+Lady.+Data+tersebut+diperoleh+dari+kuesioner+yang%0D%0Adiisi+secara+online%2C+penarikan+sampel+penelitian+ini+menggunakan+nonprobability%0D%0Asampling+dengan+teknik+purposive+sampling+dengan+jumlah+sampel+sebesar+100%0D%0Aresponden.+Analisis+data+penelitian+ini+menggunakan+analisis+regresi+linear+berganda%0D%0Adengan+alat+bantu+aplikasi+SPSS+25.0.+Berdasarkan+hasil+uji+t+(parsial)+menunjukkan%0D%0Abahwa+variabel+motivasi%2C+persepsi+dan+sikap+konsumen+masing-masing+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian.+Hasil+uji+F+(simultan)+pada+penelitian+ini%0D%0Amenjelaskan+motivasi%2C+persepsi%2C+dan+sikap+konsumen+secara+bersama-sama%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+sebesar+66%2C8%25.+Pengaruh%0D%0Apaling+besar+terletak+pada+variabel+sikap+konsumen+sebesar+57%2C4%25%2C+variabel+motivasi%0D%0Akonsumen+48%25+dan+variabel+persepsi+konsumen+31%2C8%25.+Hal+ini+membuktikan+bahwa%0D%0Asikap+konsumen+terhadap+butik+Candy+Lady+menampilkan+perasaan+suka+setelah%0D%0Amemakai+produk+tersebut+sehingga+konsumen+kembali+melakukan+keputusan%0D%0Apembelian.%0D%0AKata+Kunci%3A+Motivasi+Konsumen%2C+Persepsi+Konsumen%2C+Sikap+Konsumen%2C%0D%0AKeputusan+Pembelian.%0D%0AThis+study+aims+to+determine+the+effect+of+the+influence+of+consumer+motivation%2C%0D%0Aperception%2C+and+attitude+on+purchasing+decisions+on+visitors+to+the+Candy+Lady%0D%0Aboutique+in+Bandar+Lampung+City.+The+type+of+research+used+in+this+study+uses%0D%0Aexplanatory+research+with+a+quantitative+approach.+The+population+in+this+study+were%0D%0Avisitors+to+the+Candy+Lady+boutique.+The+data+was+obtained+from+a+questionnaire%0D%0Afilled+out+online%2C+the+sampling+of+this+study+used+non-probability+sampling+with%0D%0Apurposive+sampling+technique+with+a+sample+of+100+respondents.+Analysis+of+the%0D%0Aresearch+data+using+multiple+linear+regression+analysis+with+SPSS+25.0+application%0D%0Atools.+Based+on+the+results+of+the+t-test+(partial)+shows+that+the+variables+of%0D%0Amotivation%2C+perception+and+consumer+attitudes+each+have+a+significant+effect+on%0D%0Apurchasing+decisions.+The+results+of+the+F+(simultaneous)+test+in+this+study+explain+the%0D%0Amotivation%2C+perceptions%2C+and+attitudes+of+consumers+together+have+a+significant+effect%0D%0Aon+purchasing+decisions+by+66%2C8%25.+The+biggest+influence+lies+in+the+consumer+attitude%0D%0Avariable+of+57%2C4%25%2C+consumer+motivation+variable+of+48%25+and+consumer+perception%0D%0Avariable+31%2C8%25.+This+proves+that+consumers+attitudes+towards+Candy+Lady+store%0D%0Adisplay+feelings+of+love+after+using+the+product+so+that+consumers+return+to+making%0D%0Apurchasing+decisions.%0D%0AKeywords%3A+Consumer+Motivation%2C+Consumer+Perception%2C+Consumer+Attitude%2C%0D%0APurchase+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61811%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%252815%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61811%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%252850%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61811%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%252850%2529.pdf&rft.identifier=++Cindy+Pratiwi%2C+1716051048++(2021)+PENGARUH+MOTIVASI%2C+PERSEPSI%2C+DAN+SIKAP+KONSUMEN+TERHADAP+KEPUTUSAN+PEMBELIAN+(Studi+pada+Pengunjung+Candy+LadyStoredi+Kota+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61811%2F