TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints61892
UR  - http://digilib.unila.ac.id/61892/
A1  - Putri Edya Chairunnisa, 1414131153
Y1  - 2021///
N2  - This study aims to analyze the procurement of production facilities, analyze the advantages
and feasibility of laying hens farms in South Lampung Regency, analyze the egg marketing
system and determine the supporting services that play a role in the development of laying
hens farms in South Lampung Regency. Respondents were taken as many as two samples
who were the owners of laying hens, namely the owner of Ariyanto Farm (AF) in Jati Agung
District, South Lampung Regency and the owner of Perengan Farm (PF) in Tanjung Bintang
District, South Lampung Regency. The research was conducted in December 2019 ?
February 2020. The research method used is a comparative study method. This study will
compare the laying hens farm Ariyanto Farm (AF) with the laying hens farm Perengan Farm
(PF). The research data were analyzed descriptively qualitatively and quantitatively. The
results showed that: (1) Procurement of production facilities in the form of laying hens, feed,
and vaccines at the Ariyanto Farm and Perengan Farm livestock businesses had fulfilled the 6
elements correctly (right quantity, right type, right price, right quality, right place, and on
time). (2) Analysis of profitability and business feasibility in both laying hens business shows
that it is profitable and feasible to develop. (3) The marketing mix of laying hens Ariyanto
Farm and Perengan Farm has implemented a marketing mix (4P), Product, Price, Place, and
Promotion. (4) Supporting services in the laying hens business of Ariyanto Farm (AF) and
Perengan Farm (PF) are banks, the National Laying Pinsar of Lampung Province, and the
Central Government.

Keywords: profit, laying, agribusiness system
Penelitian ini bertujuan untuk menganalisis pengadaan sarana produksi, menganalisis
keuntungan dan kelayakan peternakan ayam ras petelur di Kabupaten Lampung
Selatan, menganalisis sistem pemasaran telur dan mengetahui jasa layanan
pendukung yang berperan dalam pengembangan usaha peternakan ayam ras petelur di
Kabupaten Lampung Selatan. Responden diambil sebanyak dua sampel yang
merupakan pemilik peternakan ayam ras petelur yaitu pemilik Ariyanto Farm (AF) di
Kecamatan Jati Agung Kabupaten Lampung Selatan dan pemilik Perengan Farm (PF)
di Kecamatan Tanjung Bintang Kabupaten Lampung Selatan. Penelitian dilakukan
pada bulan Desember 2019 ? Februari 2020. Metode penelitian yang digunakan
adalah metode studi perbandingan atau comparative study. Penelitian ini akan
membandingkan antara peternakan ayam ras petelur Ariyanto Farm (AF) dengan
peternakan ayam ras petelur Perengan Farm (PF). Data penelitian dianalisis secara
deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa : (1)
Pengadaan sarana produksi berupa bibit ayam ras petelur, pakan, dan vaksin pada
usaha ternak Ariyanto Farm dan Perengan Farm telah memenuhi unsur 6 tepat (tepat
jumlah, tepat jenis, tepat harga, tepat mutu, tepat tempat, dan tepat waktu). (2)
Analisis keuntungan dan kelayakan usaha di kedua usaha ternak ayam ras petelur
menunjukkan bahwa menguntungkan dan layak untuk dikembangkan. (3) Bauran
pemasaran usaha ternak ayam ras petelur Ariyanto Farm dan Perengan Farm telah
menerapkan bauran pemasaran (4P), Product, Price, Place, dan Promotion. (4) Jasa
layanan penunjang di usaha ternak ayam ras petelur Ariyanto Farm (AF) dan
Perengan Farm (PF) adalah bank, Pinsar Petelur Nasional Provinsi Lampung, dan
Pemerintah Pusat.
Kata Kunci : keuntungan, petelur, sistem agribisnis
PB  - FAKULTAS PERTANIAN
TI  - ANALISIS SISTEM AGRIBISNIS TERNAK AYAM RAS PETELUR DI

KABUPATEN LAMPUNG SELATAN
AV  - restricted
ER  -