?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CORPORATE+SOCIAL+RESPONSIBILITY+DAN+CITRA%0D%0APERUSAHAAN+TERHADAP+NILAI+PERUSAHAAN+DENGAN%0D%0ALOYALITAS+NASABAH+SEBAGAI+VARIABEL+INTERVENING%0D%0A%0D%0APADA+BANK+BUMN+BANDAR+LAMPUNG&rft.creator=PRISILIA+FEBRIYANTI%2C+1741031012&rft.subject=330+Ekonomi&rft.description=The+purpose+of+this+study+was+to+determine+the+effect+of+the+intervening+variable+in%0D%0Alinking+the+independent+variable+and+the+dependent+variable.+In+this+study+the%0D%0Avariables+are+corporate+social+responsibility+and+corporate+image%2C+the+intervening%0D%0Avariable+is+customer+loyalty+while+the+dependent+variable+is+firm+value.+The%0D%0Apopulation+in+this+study+uses+state-owned+banks%2C+namely+BNI+Bank%2C+BRI+Bank%2C%0D%0AMandiri+Bank+and+BTN+Bank+in+Bandar+Lampung.+The+method+used+is+a%0D%0Aquantitative+method.+Data+analysis+used+reliability+test%2C+validity+test%2C+descriptive%0D%0Astatistics%2C+classical+assumption+test%2C+multiple+linear+regression+analysis%2C+and%0D%0Ahypothesis+testing.+The+results+of+this+study+indicate+that+the+corporate+social%0D%0Aresponsibility+variable+has+no+effect+on+firm+value+with+customer+loyalty+as+the%0D%0Aintervening+variable%2C+while+the+corporate+image+variable+affects+firm+value+with%0D%0Acustomer+loyalty+as+the+intervening+variable.%0D%0AKeywords%3A+Corporate+Social+Responsibility%2C+Corporate+Image%2C+Customer+Loyalty%2C%0D%0Aand+Company+Value.%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+variabel+intervening+dalam%0D%0Amenghubungkan+antara+variabel+independen+dan+variabel+dependen.+Dalam%0D%0Apenelitian+ini+variabel+independen+adalah+corporate+social+responsibility+dan+citra%0D%0Aperusahaan%2C+variabel+intervening+adalah+loyalitas+nasabah+sedangkan+variabel%0D%0Adependen+adalah+nilai+perusahaan.+Populasi+dalam+penelitian+menggunakan+Bank%0D%0ABUMN+yaitu+Bank+BNI%2C+Bank+BRI%2C+Bank+Mandiri+dan+Bank+BTN+yang+ada+di%0D%0ABandar+Lampung.+Metode+yang+digunakan+adalah+metode+kuantitatif.+Analisis+data%0D%0Amenggunakan+uji+reabilitas%2C+uji+validitas%2C+statistik+deskriptif%2C+uji+asumsi+klasik%2C%0D%0Aanalisis+regresi+linier+berganda%2C+dan+uji+hipotesis.+Hasil+penelitian+ini+menunjukan%0D%0Abahwa+variabel+corporate+social+responsibility+tidak+berpengaruh+terhadap+nilai%0D%0Aperusahaan+dengan+loyalitas+nasabah+sebagai+variabel+intervening%2C+sedangkan%0D%0Avariabel+citra+perusahaan+berpengaruh+terhadap+nilai+perusahaan+dengan+loyalitas%0D%0Anasabah+sebagai+variabel+intervening.%0D%0AKata+Kunci%3A+Corporate+Social+Responsibility%2C+Citra+Perusahaan%2C+Loyalitas%0D%0ANasabah%2C+dan+Nilai+Perusahaan.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61908%2F1%2FABSTRAK%2520-%2520Mahasiswa%2520Unila%2520%252812%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61908%2F2%2FSKRIPSI%2520FULL%2520-%2520Mahasiswa%2520Unila%2520%252811%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61908%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Mahasiswa%2520Unila%2520%252812%2529.pdf&rft.identifier=++PRISILIA+FEBRIYANTI%2C+1741031012++(2021)+PENGARUH+CORPORATE+SOCIAL+RESPONSIBILITY+DAN+CITRA+PERUSAHAAN+TERHADAP+NILAI+PERUSAHAAN+DENGAN+LOYALITAS+NASABAH+SEBAGAI+VARIABEL+INTERVENING+PADA+BANK+BUMN+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61908%2F