?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PREFERENSI%2C+PERMINTAAN+DAN+KEPUASAN%0D%0AKONSUMEN+RUMAH+TANGGA+DALAM+PEMBELIAN+GULA+PASIR%0D%0A%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=SERLLY+MUCHTAR+DJALIL%2C+1714131005&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+(1)+mengkaji+preferensi+konsumen+rumah+tangga%0D%0Aterhadap+atribut-atribut+gula+pasir%2C+(2)+faktor-faktor+apa+saja+yang+mempengaruhi%0D%0Apermintaan+konsumen+rumah+tangga+terhadap+gula+pasir%2C+(3)+dan+tingkat+kepuasan%0D%0Akonsumen+rumah+tangga+terhadap+gula+pasir+di+Kota+Bandar+Lampung.+Penelitian%0D%0Aini+menggunakan+metode+survei+di+Kecamatan+Tanjung+Karang+Barat%2C+Way%0D%0AHalim%2C+Tanjung+Karang+Timur+dan+Kemiling+yang+melibatkan+100+ibu+rumah%0D%0Atangga+konsumen+gula+pasir+dengan+menggunakan+teknik+multistage+random%0D%0Asampling.+Tujuan+pertama+dianalisis+menggunakan+metode+analisis+konjoin%2C%0D%0Atujuan+kedua+dianalisis+menggunakan+regresi+linier+berganda%2C+dan+tujuan+ketiga%0D%0Adianalisis+menggunakan+Customer+Satisfaction+Index+(CSI)+serta+Importance%0D%0APerformance+Analysis+(IPA).+Pengumpulan+data+dilaksanakan+dari+bulan+Januari%0D%0Ahingga+Maret+2021.+Hasil+penelitian+menunjukkan+bahwa+atribut-atribut+yang%0D%0Adisukai+oleh+konsumen+gula+pasir+yaitu+gula+pasir+kemasan+berukuran+satu%0D%0Akilogram+dengan+tekstur+butiran+gula+pasir+yang+halus+dan+bewarna+putih+dengan%0D%0Akisaran+harga+mulai+dari+Rp11.500+hingga+Rp13.000+per+kilogram.+Faktor-faktor%0D%0Ayang+berpengaruh+terhadap+permintaan+gula+pasir+yaitu+harga+gula+pasir+dan%0D%0Ajumlah+anggota+keluarga.+Nilai+kepuasan+konsumen+gula+pasir+tertinggi+yaitu%0D%0Amerek+Rosebrand+sebesar+86%2C15+diikuti+dengan+Gulaku+yaitu+85%2C37+persen%0D%0Asehingga+termasuk+dalam+kategori+sangat+puas.+Atribut+yang+perlu+dipertahankan%0D%0Aprodusen+gula+pasir+yaitu+atribut+kemudahan+memperoleh+gula+pasir%2C+kebersihan%0D%0Agula+pasir%2C+ketersediaan+tanggal+kadaluarsa%2C+label+halal%2C+dan+izin+BPOM.%0D%0A%0D%0AKata+kunci+%3A+Gula+pasir%2C+Kepuasan%2C+Permintaan%2C+Preferensi.%0D%0AThis+study+aims+to+(1)+examine+household+consumer+preferences+for+sugar%0D%0Aattributes%2C+(2)+what+factors+influence+household+consumer+demand+for+granulated%0D%0Asugar%2C+(3)+and+the+level+of+household+consumer+satisfaction+with+granulated+sugar%0D%0Ain+Indonesia.+Bandar+Lampung+City.+This+study+uses+a+survey+method+in+the%0D%0ADistricts+of+Tanjung+Karang+Barat%2C+Way+Halim%2C+Tanjung+Karang+Timur+and%0D%0AKemiling+involving+100+housewives+who+consume+sugar+using+multistage+random%0D%0Asampling+technique.+The+first+objective+was+analyzed+using+conjoint+analysis%0D%0Amethod%2C+the+second+objective+was+analyzed+using+multiple+linear+regression%2C+and%0D%0Athe+third+objective+was+analyzed+using+Customer+Satisfaction+Index+(CSI)+and%0D%0AImportance+Performance+Analysis+(IPA).+Data+collection+was+carried+out+from%0D%0AJanuary+to+March+2021.+The+study+reveals+that+the+attributes+favored+by+white%0D%0Asugar+consumers+are+one+kilogram+sugar+pack+with+fine+texture+of+white+sugar%0D%0Aand+white+in+color+with+price+ranging+from+Rp+11.500+to+Rp+13.000+per+kilogram.%0D%0AThe+factors+that+affecting+the+demand+for+white+sugar+are+the+price+of+white%0D%0Asugar+and+the+number+of+family+members.+The+highest+CSI+is+for+Rosebrand%0D%0Asugar+at+86%2C15+percent+followed+by+Gulaku+sugar+at+85%2C37+percent%2C+showing+that%0D%0Aconsumer+are+very+satisfied.+Attributes+that+need+to+be+maintained+by+sugar%0D%0Aproducers+are+availability+of+white+sugar%2C+cleanliness+of+white+sugar%2C+mark+of%0D%0Aexpired+dates%2C+halal+label%2C+and+BPOM+permit.%0D%0A%0D%0AKeywords+%3A+Sugar%2C+Satisfaction%2C+Demand%2C+Preference.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61970%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%252817%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61970%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%252853%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61970%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%252853%2529.pdf&rft.identifier=++SERLLY+MUCHTAR+DJALIL%2C+1714131005++(2021)+ANALISIS+PREFERENSI%2C+PERMINTAAN+DAN+KEPUASAN+KONSUMEN+RUMAH+TANGGA+DALAM+PEMBELIAN+GULA+PASIR+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61970%2F