?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+SHOPEE+COD+DI+TELEVISI+TERHADAP+MINAT%0D%0A%0D%0ABELI+GENERASI+X+DI+KABUPATEN+PRINGSEWU&rft.creator=FAIKA+LUKITA+NISA%2C+1646031033&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Internet+telah+menjadi+perkembangan+yang+paling+menarik+di+bidang+teknologi%0D%0Ainformasi%2C+komunikasi+dan+pemasaran.+Salah+satu+dampak+dari+kemajuan%0D%0Ateknologi+dalam+dunia+perbelanjaan+adalah+munculnya+e-commerce.+E-commerc%0D%0Amerupakan+situs+jual+beli+online+yang+memudahkan+masyarakat+dalam+mencari%0D%0Abarang+yang+dibutuhkan.+Shopee+merupakan+salah+satu+E-commerce+yang+paling%0D%0Abanyak+digunakan+di+Indonesia.+Namun+dengan+maraknya+penipuan+yang+terjadi%0D%0Asaat+berbelanja+online%2C+tak+heran+jika+generasi+X+di+Kabupaten+Pringsewu%0D%0Amemiliki+sikap+yang+cenderung+berhati+hati+saat+akan+bertransaksi+secara+online.%0D%0ASehingga+perusahaan+shopee+menggunakan+media+televisi+untuk+mengiklankan%0D%0Aiklan+shopee+COD+yang+mana+menampilkan+keunggulan+yang+dimiliki+shopee%0D%0Aagar+lebih+dikenal+dan+juga+mendapat+kepercayaan+masyarakat+untuk%0D%0Amenggunakan+aplikasi+shopee.+Penelitian+ini+dilakukan+untuk+mengetahui+apakah%0D%0Aiklan+shopee+COD+di+televisi+dapat+mempengaruhi+minat+generasi+X+di+Kabupaten%0D%0APringsewu.+Tipe+penelitian+yang+digunakan+adalah+kuantittif+dengan+pendekatan%0D%0Asurvey.+Data+penelitian+didapatkan+melalui+penyebaran+kuisioner+kepada+100%0D%0Agenerasi+x+yang+tinggal+di+Kabupaten+Pringsewu.+Hasil+uji+regresi+linier+sederhana%0D%0Apada+penelitian+ini+menunjukan+bahwa+iklan+shopee+COD+di+televisi+memberikan%0D%0Apengaruh+positif+terhadap+minat+beli+generasi+x+di+Kabupaten+Pringsewu+dengan%0D%0Anilai+koefisien+regresi+0%2C999+yang+mempunyai+makna+setiap+peningkatan+satu%0D%0Asatuan+iklan+di+televisi+(X)+meningkat+sebesar+(1%25)+maka+minat+beli+(Y)+akan%0D%0Ameningkat+sebesar+0%2C999.+Sedangkan+dari+hasil+uji+koefeisen+determinasi%0D%0Adisimpulkan+bahwa+pengaruh+variabel+X+terhadap+variabel+Y+adalah+sebesar%0D%0A66%2C6%25%2C+sedangkan+sisanya+33%2C4%25+tidak+dipengaruhi+oleh+penelitian+ini%2C+tetapi%0D%0Adipengaruhi+oleh+faktor+lain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0AKata+kunci+%3A+Iklan+Televisi%2C+Shopee+COD%2C+Minat+Beli%0D%0A%0D%0AInternet+has+become+the+most+exciting+development+in+the+fields+of+information%2C%0D%0Acommunication+and+marketing+technology.+One+of+the+impacts+of+technological%0D%0Aadvances+in+the+world+of+shopping+is+the+emergence+of+e-commerce.+E-commerce%0D%0Ais+an+online+buying+and+selling+site+that+makes+it+easier+for+people+to+find+the%0D%0Agoods+they+need.+Shopee+is+one+of+the+most+widely+used+e-commerce+sites+in%0D%0AIndonesia.+However%2C+with+the+rise+of+fraud+that+occurs+when+shopping+online%2C+it+is%0D%0Anot+surprising+that+generation+X+in+Pringsewu+Regency+has+an+attitude+that+tends%0D%0Ato+be+careful+when+transacting+online.+So+shopee+companies+use+television+media%0D%0Ato+advertise+shopee+COD+ads+which+show+the+advantages+that+shopee+has+to+be%0D%0Abetter+known+and+also+gain+public+trust+to+use+the+shopee+application.+This+study%0D%0Awas+conducted+to+determine+whether+shopee+COD+advertisements+on+television%0D%0Acan+affect+the+interest+of+Generation+X+in+Pringsewu+Regency.+The+type+of%0D%0Aresearch+used+is+quantitative+with+a+survey+approach.+The+research+data+was%0D%0Aobtained+by+distributing+questionnaires+to+100+generation+x+living+in+Pringsewu%0D%0ARegency.+The+results+of+the+simple+linear+regression+test+in+this+study+indicate+that%0D%0Ashopee+COD+advertising+on+television+has+a+positive+effect+on+buying+interest+in%0D%0AGeneration+X+in+Pringsewu+Regency+with+a+regression+coefficient+value+of+0.999%0D%0Awhich+means+that+every+increase+in+one+unit+of+advertising+on+television+(X)%0D%0Aincreases+by+(1%25)+then+buying+interest+(Y)+will+increase+by+0.999.+Meanwhile%2C%0D%0Afrom+the+results+of+the+coefficient+of+determination%2C+it+was+concluded+that+the+effect%0D%0Aof+variable+X+on+variable+Y+was+66.6%25%2C+while+the+remaining+33.4%25+was+not%0D%0Ainfluenced+by+this+study%2C+but+was+influenced+by+other+factors+not+examined+in+this%0D%0Astudy.%0D%0AKeywords%3A+Television+Advertising%2C+Shopee+COD%2C+Buying+Interest&rft.publisher=Fakultas+Ilmu+Sosial+Ilmu+Politik&rft.date=2021-12-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62034%2F1%2FABSTRAK%2520-%2520faika%2520lukita.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62034%2F2%2FSKRIPSI%2520FULL%2520-%2520faika%2520lukita.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62034%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520faika%2520lukita.pdf&rft.identifier=++FAIKA+LUKITA+NISA%2C+1646031033++(2021)+PENGARUH+IKLAN+SHOPEE+COD+DI+TELEVISI+TERHADAP+MINAT+BELI+GENERASI+X+DI+KABUPATEN+PRINGSEWU.++Fakultas+Ilmu+Sosial+Ilmu+Politik%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2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