?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+NILAI+TERMINAL%2C+NILAI+INSTRUMENTAL+DAN%0D%0AKESADARAN+FASHION+TERHADAP+NIAT+BELI+KONSUMEN+PADA%0D%0A%0D%0ATOKO+ONLINE+ZALORA+DI+INDONESIA&rft.creator=PRAYOGA+AJI+PANGESTU%2C+1741011020&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=620+Ilmu+teknik+dan+ilmu+yang+berkaitan&rft.description=Perkembangan+zaman+mempunyai+peran+yang+begitu+besar+dalam+mengubah+gaya%0D%0Ahidup+manusia%2C+baik+itu+dalam+hal+pergaulan%2C+bahasa+yang+digunakan+dan+yang%0D%0Apaling+penting+adalah+perubahan+dalam+bidang+fashion.+Hal+ini+membuat+para%0D%0Aperilaku+bisnis+harus+selalu+melakukan+inovasi+untuk+memenuhi+nilai-nilai%0D%0Akonsumen+dan+juga+membangun+kesadaran+fashion+konsumen.+Salah+satu+cara%0D%0Aperusahaan+dapat+memenuhi+nilai-nilai+konsumen+dengan+menawarkan+produk%0D%0Aterkini+dan+desain+terkini.+Penelitian+ini+dilakukan+untuk+menjelaskan+pengaruh%0D%0ANilai+Terminal%2C+Nilai+Instrumental+dan+Kesadaran+fashion+terhadap+Niat+beli+produk%0D%0AFashion+pada+toko+online+Zalora+di+Indonesia.+Penelitian+ini+menggunakan+metode%0D%0Anon+probability+sampling+yang+digunakan+adalah+teknik+purposive+sampling%2C%0D%0Adengan+sampel+sebanyak+85+responden+yang+aktif+menggunakan+internet+dan+situs%0D%0Ajejaring+sosial+dan+yang+berniat+membeli+produk+fashion+pada+toko+online+Zalora+di%0D%0AIndonesia.+Hasil+penelitian+ini+mendukung+hipotesis+yang+diajukan+dalam%0D%0Apenelitian.+Dibuktikan+dengan+nilai+F+24.129+dengan+angka+signifikan+sebesar%0D%0A0.000.+hasil+analisis+menjelaskan+bahwa+Nilai+Terminal%2C+Nilai+Instrumental+dan%0D%0AKesadaran+fashion+memiliki+pengaruh+sebesar+47.20%25+terhadap+Niat+beli+produk%0D%0Afashion+pada+toko+online+Zalora+di+Indonesia%2C+dengan+pengaruh+terbesar+adalah+Nilai%0D%0AInstrumental.%0D%0A%0D%0AKata+kunci%3A+Nilai+Terminal%2C+Nilai+Instrumental%2C+Kesadaran+Fashion%2C+Niat+beli%2C%0D%0AToko+online+The+development+of+the+times+has+a+very+big+role+in+changing+the+lifestyle+of%0D%0Ahumans%2C+both+in+terms+of+relationships%2C+the+language+used+and+most+importantly%0D%0Achanges+in+the+field+of+fashion.+This+makes+business+behaviors+always+have+to%0D%0Ainnovate+to+meet+consumer+values+and+also+buildawareness+fashion+consumer.+One%0D%0Aof+the+ways+companies+can+fulfill+consumer+values+is+by+offering+the+latest+products%0D%0Aand+the+latest+designs.+This+research+was+conducted+to+explain+the+influence+of+Nilai%0D%0Aterminal%2C+Nilai+instrumental+and+Awareness+Fashion+on+Purchase+Intention+of%0D%0A%0D%0AFashion+products+at+Zalora+online+stores+in+Indonesia.+This+study+uses+amethod+non-%0D%0Aprobability+sampling+used+is+purposive+sampling+technique%2C+with+a+sample+of+85%0D%0A%0D%0Arespondents+who+actively+use+the+internet+and+social+networking+sites+and+who%0D%0Aintend+to+buy+fashion+products+at+theshop+Zalora+online+in+Indonesia.+The+results+of%0D%0Athis+study+support+the+hypothesis+proposed+in+the+study.+Evidenced+by+the+F+value%0D%0Aof+24%2C129+with+a+significant+number+of+0.000.+The+results+of+the+analysis+explain%0D%0AthatValue+Terminal%2CValue+Instrumental+andAwareness+Fashion+have+an+influence%0D%0Aof+47.20%25+on+the+purchase+intention+of+fashion+products+at+Zalora+online+stores+in%0D%0AIndonesia%2C+with+the+greatest+influence+being+Nilai+instrumental.%0D%0A%0D%0AKeywords%3A+Nilai+terminal%2C+Nilai+instrumental%2C+Fashion+Awareness%2C+Purchase%0D%0AIntention%2CShop+Online&rft.publisher=FAKULTAS+EKONOMI++DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62039%2F1%2F1.%2520ABSTRAK%2520%2528ABSTRACT%2529%2520-%2520Kak%2520Dan_6.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62039%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kak%2520Dan_8.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62039%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kak%2520Dan_7.pdf&rft.identifier=++PRAYOGA+AJI+PANGESTU%2C+1741011020++(2021)+PENGARUH+NILAI+TERMINAL%2C+NILAI+INSTRUMENTAL+DAN+KESADARAN+FASHION+TERHADAP+NIAT+BELI+KONSUMEN+PADA+TOKO+ONLINE+ZALORA+DI+INDONESIA.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62039%2F