?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=APLIKASI+STRUCTURAL+EQUATION+MODELING+DENGAN+METODE%0D%0A%0D%0APARTIAL+LEAST+SQUARE+(PLS)%0D%0A%0D%0A(Studi+Kasus%3A+Kepuasan+Mahasiswa+Unila+Angkatan+2017+Terhadap%0D%0A%0D%0ALayanan+Go-Food)&rft.creator=FELICIA+INDRIASTUTI%2C+1717031056&rft.subject=500+ilmu+pengetahuan+alam+dan+matematika&rft.subject=510+Matematika&rft.description=Penelitian+ini+bertujuan+untuk+melihat+apakah+ada+pengaruh+antara+kualitas%0D%0Apelayanan%2C+kemudahan+pengguna+dan+harga+sebagai+indikator+terhadap+kepuasan%0D%0AMahasiswa+Unila+Angkatan+2017+pada+layanan+Go-Food+menggunakan+Structural%0D%0AEquation+Modeling+berbasis+varian%2C+yaitu+Partial+Least+Square+(PLS).+Dalam%0D%0Aaplikasinya%2C+model+hubungan+PLS+bersifat+rekursif.+Penelitian+ini+terdiri+dari+4%0D%0Avariabel+laten+dan+14+indikator+dengan+sampel+berukuran+100.+Berdasarkan+hasil%0D%0Apenelitian+yang+diperoleh+dengan+nilai+R-Square+sebesar+0%2C535%2C+yaitu+kualitas%0D%0Apelayanan+dan+harga+sebagai+variabel+laten+eksogen+(%CE%BE)+berpengaruh+secara+positif%0D%0Aserta+signifikan+terhadap+kepuasan+pengguna%2C+namun+variabel+laten+eksogen%0D%0Akemudahan+pengguna+menunjukkan+pengaruh+yang+tidak+signifikan+terhadap%0D%0Akepuasan+pengguna%0D%0AKata+kunci%3A+structural+equation+modeling%2C+partial+least+square%2C+kepuasan.+The+aim+of+this+research+to+see+whether+there+is+an+effect+between+service+1uality%2C%0D%0Auser+convenience+and+cost+as+an+indicator+of+Unila+Student+Satisfaction+Class+of%0D%0A2017+on+the+Go-Food+service+using+Structural+Equation+Modeling+based+on+the%0D%0Avariance+method%2C+that+is+Partial+Least+Square+(PLS).+In+its+application%2C+the+PLS%0D%0Arelationship+model+is+only+recursive.+This+study+be+composed+of+4+latent+variables%0D%0Aand+14+indicators+with+a+sample+size+of+100.+Based+on+the+results+obtained+with+an%0D%0AR-Squared+value+of+0%2C535%2C+that+is+service+quality+and+price+as+exogenous+latent%0D%0Avariables+(%CE%BE)+has+a+positive+and+significant+effect+on+user+satisfaction.+However%2C%0D%0Aexogenous+latent+variable+user+convenience+shows+an+insignificant+effect+on+user%0D%0Asatisfaction.%0D%0AKeywords%3A+structural+equation+modeling%2C+partial+least+square%2C+satisfaction.&rft.publisher=FAKULTAS+MATIMATIKA+DAN+ILMU+PENGETAHUAN+ALAM&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62051%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital_26.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62051%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital_37.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62051%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital_34.pdf&rft.identifier=++FELICIA+INDRIASTUTI%2C+1717031056++(2021)+APLIKASI+STRUCTURAL+EQUATION+MODELING+DENGAN+METODE+PARTIAL+LEAST+SQUARE+(PLS)+(Studi+Kasus%3A+Kepuasan+Mahasiswa+Unila+Angkatan+2017+Terhadap+Layanan+Go-Food).++FAKULTAS+MATIMATIKA+DAN+ILMU+PENGETAHUAN+ALAM%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62051%2F