?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+NEGARA+ASAL+PRODUK+DAN+PENGETAHUAN%0D%0APRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+LAPTOP+ASUS%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=M.+Bagus+Setiawan%2C+1711011097&rft.subject=330+Ekonomi&rft.description=Citra+Negara+asal+produk+merupakan+reputasi+suatu+negara+untuk+memprediksi%0D%0Akualitas+sebuah+produk.+Pengetahuan+produk+adalah+kunci+seorang+penjual+untuk%0D%0Amemahami+tentang+pengetahuan+produk+yang+baik+dan+benar+maka+produk+akan%0D%0Amudah+menyakinkan+kepada+konsumen+atau+pelanggan+untuk+memastikan%0D%0Akeputusan+pembelian+produk+oleh+konsumen.+Bagaimana+citra+negara+asal+produk%0D%0Adan+pengetahuan+produk+dapat+memberikan+solusi+kepada+konsumen+untuk%0D%0Amengambil+keputusan+pembelian+terhadap+sebuah+produk.+Penelitian+ini+bertujuan%0D%0Auntuk+mengetahui+pengaruh+citra+negara+asal+produk+dan+pengetahuan+produk%0D%0Aterhadap+keputusan+pembelian+laptop+Asus+di+Bandar+Lampung.%0D%0APopulasi+penelitian+ini+adalah+masyarakat+Bandar+Lampung+dengan+jumlah%0D%0Asample+100+responden.+Data+dikumpulkan+dengan+kuesioner+yang+telah+di+uji%0D%0Avaliditas+dan+reliabilitasnya.+Teknik+analisis+data+yang+digunakan+adalah+regresi%0D%0Aberganda+dan+uji+validitas.+Hasil+penelitian+ini+menunjukkan+bahwa%3A+citra+Negara%0D%0Aasal+produk+berpengaruh+positif+terhadap+keputusan+pembelian%2C+pengetahuan%0D%0Aproduk+berpengaruh+positif+terhadap+keputusan+pembelian+dan+citra+Negara+asal%0D%0Aproduk+dan+pengetahuan+produk+berpengaruh+positif+terhadap+ke+keputusan%0D%0Apembelian.%0D%0AKata+kunci%3A+Citra+Negara+Asal+Produk%2C+Pengetahuan+Produk%2C+Keputusan%0D%0APembelian%0D%0AThe+image+of+the+country+of+origin+of+the+product+is+the+reputation+of+a+country+to%0D%0Apredict+the+quality+of+a+product.+Product+knowledge+is+the+key+for+a+seller+to%0D%0Aunderstand+good+and+correct+product+knowledge%2C+so+the+product+will+be+easy+to%0D%0Aconvince+consumers+or+customers+to+ensure+product+purchase+decisions+by%0D%0Aconsumers.+How+the+image+of+the+country+of+origin+of+the+product+and+product%0D%0Aknowledge+can+provide+solutions+for+consumers+to+make+purchasing+decisions+for%0D%0Aa+product.+This+study+aims+to+determine+the+effect+of+the+image+of+the+country+of%0D%0Aorigin+of+the+product+and+product+knowledge+on+purchasing+decisions+for+Asus%0D%0Alaptops+in+Bandar+Lampung.%0D%0AThe+population+of+this+study+is+the+people+of+Bandar+Lampung+with+a%0D%0Asample+of+100+respondents.+Data+were+collected+by+using+a+questionnaire+that+had%0D%0Abeen+tested+for+validity+and+reliability.+The+data+analysis+technique+used+is%0D%0Amultiple+regression+and+validity+test.+The+results+of+this+study+indicate+that%3A+the%0D%0Aimage+of+the+country+of+origin+of+the+product+has+a+positive+effect+on+purchasing%0D%0Adecisions%2C+product+knowledge+has+a+positive+effect+on+purchasing+decisions+and%0D%0Athe+image+of+the+country+of+origin+of+the+product+and+product+knowledge+has+a%0D%0Apositive+effect+on+purchasing+decisions.%0D%0AKeywords%3A+Country+of+Origin+Image%2C+Product+Knowledge%2C+Purchase+Decision&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62144%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%252820%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62144%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%252857%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62144%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%252857%2529.pdf&rft.identifier=++M.+Bagus+Setiawan%2C+1711011097++(2021)+PENGARUH+CITRA+NEGARA+ASAL+PRODUK+DAN+PENGETAHUAN+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+LAPTOP+ASUS+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62144%2F