?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENERAPAN+PRINSIP+PRINSIP+BAURAN+PROMOSI+PADA+BISNIS%0D%0ALAPTOP+SECOND+(+STUDY+PADA+LING+KOMPUTER+BANDAR%0D%0A%0D%0ALAMPUNG+)&rft.creator=Anggi+Nur+Prasetyo%2C+1416051009&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+merupakan+kegiatan+yang+dilakukan+dalam+rangka+memasarkan%0D%0Aproduk+bekas+mapupun+jasa.+Upaya-upaya+yang+dilakukan+dalam+strategi%0D%0Apemasaran+berupa+pengiklanan%2C+promosi%2C+maupun+penjualan+langsung.+Banyak%0D%0Astrategi+yang+diterapkan+oleh+manajemen+LING+KOMPUTER+untuk%0D%0Amempertahankan+konsumen+yang+antara+lain+dengan+melakukan+Quality+control%0D%0Apada+produk%2C+survei+pelanggan+secara+kontinyu+dan+melakukan+komunikasi%0D%0Aterpadu.+Ship+mengatakan+bahwa+IMC+itu+adalah+sebuah+proses+pengembangan%0D%0Adan+impelementasi+berbagai+bentuk+program+komunikasi+persuasif+kepada%0D%0Apelangga+secara+berkelanjutan.+Penelitian+ini+dilaksanakan+di+toko+LING%0D%0AKOMPUTER+LAMPUNG%2C+di+jalan+Jl.+Prof.+Dr.+Sumantri+Brojonegoro%2C+RW.No%3A+1%2C%0D%0AGedong+Meneng%2C+Kec.+Rajabasa%2C+Kota+Bandar+Lampung.%0D%0A%0D%0AHasil+Penelitian+menunjukan+Media+sosial+berperan+besar+dalam+promosi+produk%0D%0Alaptop+second+Ling+Komputer.+Kegiatan+Integtared+Marteting+Communication+tak%0D%0Adapat+dipisahkan+dari+proses+komunikasi+dalam+rangka+memasarkan+produk%0D%0Alaptop+second+dalam+pelaksanaan+komunikasi+pemasaran+terpadu+manajemen%0D%0Aling+komputer+Memuat+unsur-unsur+IMC%2C%0D%0A%0D%0AKata+Kunci+%3A+Strategi+Pemasaran%2CBauran+Promosi%2C+Laptop+Bekas+Pakai.%0D%0AThis+research+is+an+activity+carried+out+in+order+to+market+used+products+and%0D%0Aservices.+The+efforts+made+in+the+marketing+strategy+are+in+the+form+of+advertising%2C%0D%0Apromotion+and+direct+selling.+There+are+many+strategies+implemented+by+LING%0D%0ACOMPUTER+management+to+retain+consumers%2C+among+others%2C+by+conducting%0D%0Aquality+control+on+products%2C+continuous+customer+surveys+and+conducting%0D%0Aintegrated+communication.+Ship+said+that+IMC+is+a+process+of+developing+and%0D%0Aimplementing+various+forms+of+persuasive+communication+programs+to+customers%0D%0Ain+a+sustainable+manner.+This+research+was+conducted+at+LING+KOMPUTER%0D%0ALAMPUNG+shop%2C+on+Jl.+Prof.+Dr.+Ir.+Sumantri+Brojonegoro%2C+RW.No%3A+1%2C+Gedong%0D%0AMeneng%2C+Kec.+Rajabasa%2C+Bandar+Lampung+City.%0D%0A%0D%0AThe+results+showed+that+social+media+played+a+major+role+in+the+promotion+of+Ling%0D%0AComputer+second+laptop+products.+Integtared+Marteting+Communication+activities%0D%0Acannot+be+separated+from+the+communication+process+in+order+to+market+second%0D%0Alaptop+products+in+the+implementation+of+integrated+marketing+communications%0D%0Acomputer+ling+management.+Contains+IMC+elements.%0D%0A%0D%0AKeywords%3A+Marketing+Strategy%2C+Promotion+Mix%2C+Laptops+Second.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62418%2F1%2FABSTRAK%2520%25281%2529%2520-%2520Anggy%2520Prasetyo.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62418%2F2%2FSkripsi%2520Full%2520%25281%2529%2520-%2520Anggy%2520Prasetyo.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62418%2F3%2FSkripsi%2520Full%2520Tanpa%2520Pembahasan%2520%25281%2529%2520-%2520Anggy%2520Prasetyo.pdf&rft.identifier=++Anggi+Nur+Prasetyo%2C+1416051009++(2021)+PENERAPAN+PRINSIP+PRINSIP+BAURAN+PROMOSI+PADA+BISNIS+LAPTOP+SECOND+(+STUDY+PADA+LING+KOMPUTER+BANDAR+LAMPUNG+).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62418%2F