?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMASARAN+POLITIK+JIHAN+NURLELA+DALAM+PEMILU+2019%0D%0A%0D%0A(Studi+Komunikasi+Politik)&rft.creator=Ahmad+Naufal+Afni+Caya%2C+1416031009&rft.subject=300+Ilmu+sosial&rft.description=Peran+sebuah+komunikasi+di+dalam+dunia+politik+juga+tidak+dapat+terlepas+dalam%0D%0Asegala+kegiatannya%2C+dengan+komunikasi+penyampaian+pesan-pesan+politik+dan%0D%0Atujuan+politik+akan+dapat+tersampaikan+dengan+baik+sebagaimana+mestinya+seperti%0D%0Ayang+diinginkan.+Jihan+Nurlela+yang+meraih+perolehan+suara+terbanyak+dan%0D%0Amemenangkan+Pemilu+DPD+RI+Provinsi+Lampung+Tahun+2019%2C+tidak+berlebihan%0D%0Auntuk+mengatakan+bahwa+strategi+politik+yang+dipilih+oleh+tim+pemenangan+Jihan%0D%0ANurlela+untuk+mengidentifikasi+dan+mempengaruhi+ragam+penawaran+politik%0D%0Adengan+nilai+emosional+maupun+nilai+fungsional%2C+sehingga+meningkatkan+daya+tarik%0D%0Adan+keterikatan+pemilih+dalam+Pemilihan+Umum+Provinsi+Lampung+tahun+2019.%0D%0ATujuan+penulis+dalam+melakukan+penelitian+ini+adalah+untuk+mengetahui+pemasaran%0D%0Apolitik+Jihan+Nurlela+dalam+Pemilu+2019+dalam+komunikasi+politik.+Tipe+penelitian%0D%0Aini+menggunakan+tipe+penelitian+deskriptif+dengan+pendekatan+kualitatif.%0D%0ABerdasarkan+hasil+penelitian+menunjukkan+bahwa+kegiatan+marketing+politik+Jihan%0D%0ANurlela+menggunakan+konsep+pasar+politik%2C+produk+politik+dan+positioning+politik%0D%0Amelalui+dua+saluran+komunikasi+politik%2C+yakni+saluran+tatap+muka+dan+saluran%0D%0Amedia.+Upaya+positioning+yang+dibangun+Jihan+Nurlela+dan+tim+sukses+dengan+cara%0D%0Amenanamkan+image+kedekatan+dengan+masyarakat%2C+image+kedekatatan+hubungan%0D%0Adengan+media%2C+dan+image+kerja+nyata.+Ketiga+image+tadi+tercermin+melalui%0D%0Akegiatan-kegiatan+yang+terdapat+dalam+saluran+tatap+muka+dan+saluran+media.%0D%0A%0D%0AAdapun+jenis+kegiatan+dari+saluran+tatap+muka+seperti+seminar%2C+silaturahim+dan+lain-%0D%0Alain.+Sedangkan+saluran+media+menggunakan+media+cetak%2C+elektronik+dan+media%0D%0A%0D%0Asosial+yang+menjangkau+tingkat+lokal+maupun+nasional.+Kemenangan+Jihan+Nurlela%0D%0Adalam+pemilu+2019+ini+dikarenakan+beberapa+faktor.+Pertama%2C+marketing+politik%0D%0Ayang+dibangun+semenjak+tahun+2019-2024.+Kedua%2C+Jihan+Nurlela+memiliki+jaringan%0D%0Ayang+luas.+Ketiga%2C+popularitas+Jihan+Nurlela+sebagai+seorang+dokter.+Keempat%2C+Jihan%0D%0ANurlela+memiliki+finansial+yang+baik+dalam+menopang+kampanyenya+sehingga+tim%0D%0Amemiliki+keleluasaan+untuk+berkreativitas.+Sedangkan+faktor+penghambat+Jihan%0D%0ANurlela+adalah+money+politic+yang+menghambat+para+kandidat+yang+hendak%0D%0Abersaing+secara+jujur.%0D%0AKata+Kunci%3A+Pemasaran+Politik%2C+Jihan+Nurlela%2C+Pemilu%2C+Komunikasi+Politik.%0D%0AThe+role+of+communication+in+the+world+of+politics+also+cannot+be+separated+in+all%0D%0Aits+activities%2C+with+communication+the+delivery+of+political+messages+and+political%0D%0Agoals+will+be+conveyed+properly+as+it+should+be+as+desired.+Jihan+Nurlela+who+won%0D%0Athe+most+votes+and+won+the+2019+DPD+RI+Lampung+Province+election%2C+it+is+no%0D%0Aexaggeration+to+say+that+the+political+strategy+chosen+by+the+Jihan+Nurlela+winning%0D%0Ateam+was+to+identify+and+influence+various+political+offers+with+emotional+and%0D%0Afunctional+values%2C+thereby+increasing+attractiveness+and+voter+engagement+in+the%0D%0A2019+Lampung+Provincial+General+Election.+The+author's+purpose+in+conducting%0D%0Athis+research+is+to+find+out+Jihan+Nurlela's+political+marketing+in+the+2019+election%0D%0Ain+political+communication.+This+type+of+research+uses+a+descriptive+type+of+research%0D%0Awith+a+qualitative+approach.+Based+on+the+results+of+the+study%2C+it+shows+that+activities%0D%0Amarketing+Jihan+Nurlela's+political+use+the+concept+of+political+markets%2C+political%0D%0Aproducts+and+positioning+political+through+two+political+communication+channels%2C%0D%0Anamely+face-to-face+channels+and+media+channels.+The+Effort+positioning+built+by%0D%0AJihan+Nurlela+and+the+team+was+successful+by+instilling+an+image+of+closeness+to+the%0D%0Acommunity%2C+an+image+of+a+close+relationship+with+the+media%2C+and+an+image+of+real%0D%0A%0D%0Awork.+The+three+images+are+reflected+through+the+activities+contained+in+face-to-%0D%0Aface+channels+and+media+channels.+The+types+of+activities+from+face-to-face%0D%0A%0D%0Achannels+such+as+seminars%2C+friendship+and+others.+Meanwhile%2C+media+channels+use%0D%0Aprint%2C+electronic+and+social+media+that+reach+local+and+national+levels.+Jihan%0D%0ANurlela's+victory+in+the+2019+election+was+due+to+several+factors.+First%2C+marketing%0D%0Apolitical+that+has+been+built+since+2019-2024.+Second%2C+Jihan+Nurlela+has+an%0D%0Aextensive+network.+Third%2C+Jihan+Nurlela's+popularity+as+a+doctor.+Fourth%2C+Jihan%0D%0ANurlela+has+good+finances+in+supporting+his+campaign+so+that+the+team+has+the%0D%0Aflexibility+to+be+creative.+Meanwhile%2C+the+inhibiting+factor+for+Jihan+Nurlela+is%0D%0Amoney+politics+which+hinders+candidates+who+want+to+compete+honestly.%0D%0AKeywords%3A+Political+Marketing%2C+Jihan+Nurlela%2C+Elections%2C+Political%0D%0A%0D%0ACommunication.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62420%2F1%2FABSTRAK%2520-%2520Ahmad%2520Naufal.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62420%2F2%2FFile%2520FULL%2520SKRIPSI%2520Bentuk%2520PDF%2520Tanpa%2520Lampiran%2520Isi%2520-%2520Ahmad%2520Naufal.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62420%2F3%2FFile%2520FULL%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520Bentuk%2520PDF%2520Tanpa%2520Lampiran%2520Isi%2520-%2520Ahmad%2520Naufal.pdf&rft.identifier=++Ahmad+Naufal+Afni+Caya%2C+1416031009++(2021)+PEMASARAN+POLITIK+JIHAN+NURLELA+DALAM+PEMILU+2019+(Studi+Komunikasi+Politik).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62420%2F