?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KUALITAS%2C+CITRA+DESTINASI+DAN%0D%0AEKSPEKTASI+WISATAWAN+TERHADAP+KEPUASAN+WISATAWAN%0D%0A%0D%0APADA+OBYEK+WISATA+PANTAI+KERANG+MAS%0D%0A%0D%0ALAMPUNG+TIMUR&rft.creator=Meriana+Herinda+Gusta%2C+1741011017&rft.subject=330+Ekonomi&rft.description=Lampung+sebagai+salah+satu+provinsi+di+Indonesia+juga+memiliki+potensi+alam+dan%0D%0Abudaya+yang+bisa+dikembangkan+sebagai+objek+wisata.+Salah+satu+destinasi+atau+tujuan%0D%0Awisata+unggulan+di+Kabupaten+Lampung+Timur+adalah+Pantai+Kerang+Mas+di+Labuhan%0D%0AMaringgai.+Objek+wisata+ini+memadukan+konsep+alam+yang+masih+alami+dengan%0D%0Alingkungan+yang+terjaga+merupakan+konsep+pengembangan+wisata+Pantai+Kerang+Mas.%0D%0APermasalahan+penelitian+ini+adalah+selama+4+tahun+jumlah+wisatawan+yang+berkunjung%0D%0Ahanya+sebanyak+9134+orang+pertahun%2C+artinya+rata-rata+hanya+761+orang+perbulan%0D%0Awisatawan+yang+berkunjung+ke+Pantai+Kerang+Mas.+Rata-rata+pertumbuhan+jumlah%0D%0Awisatawan+hanya+sebesar+8%2C3%25.+Jumlah+pertumbuhan+ini+jauh+di+bawah+standar%0D%0Apertumbuhan+yang+ditetapkan+oleh+Dinas+Pariwisata+Kabupaten+Lampung+Timur+yaitu%0D%0Asebesar+15%25+pertahun.+Sehingga+rumusan+masalah+sebagai+berikut+%3A+Apakah+persepsi%0D%0Akualitas%2C+citra+tujuan+wisata+dan+ekspektasi+wisatawan+berpengaruh+terhadap+kepuasan.%0D%0APenelitian+ini+menggunakan+sampel+sebanyak+100+wisatawan+dan+analisis+dengan%0D%0Amengunakan+regresi+linear+berganda.%0D%0AHasil+perhitungan+menunjukan+bahwa+persepsi+kualitas%2C+citra+tujuan+wisata%2C+dan%0D%0Aekspektasi+wisatawan+memiliki+berpengaruh+positif+signifikan+terhadap+kepuasan%0D%0Awisatawan+objek+wisata+Pantai+Kerang+Mas+Kabupaten+Lampung+Timur.+Faktor%0D%0Apengaruh+dominan+terdapat+pada+ekspektasi+sebesar+41%2C8%25%2C+kemudian+disusul+pada%0D%0Apersepsi+kualitas+sebesar+36%2C9%25+dan+disusul+pada+citra+tujuan+wisata+sebasar+21%2C4%25.%0D%0ANamun+demikian+masih+terdapat+ketidakpuasan+wisatawan+terutama+pada+keasrian+ada%0D%0Apada+objek+wisata+Pantai+Kerang+Mas+dan+sebagian+wisatawan+seteleh+berkunjung+tidak%0D%0Amemperoleh+pengalaman+yang+menyenangkan.%0D%0ASaran+yang+diajukan+pada+penelitian+ini+adalah+ekspektasi+wisitawan+yang+sudah+baik%0D%0Atentang+obyek+wisata+perlu+dipertahankan.+Upaya+yang+dpaat+dilakukan+dengan%0D%0Amemperbaiki+sarana+transportasi+menuju+pantai+yaitu+memperbaiki+kualitas+jalan%0D%0Asehingga+akses+menuju+pantai+lancar+dan+menyediakan+alternatif+angkutan+secara%0D%0Aregular+sehingga+masyarakat+yang+akan+berkunjung+mudah+mencapai+tujuan+destinasi.%0D%0AKata+kunci+%3A+persepsi+kualitas%2C+citra+tujuan+wisata%2C+ekspektasi+dan+kepuasan%0D%0ALampung+as+one+of+the+provinces+in+Indonesia+also+has+natural+and+cultural+potential%0D%0Athat+can+be+developed+as+a+tourist+attraction.+One+of+the+leading+tourist+destinations+in%0D%0AEast+Lampung+Regency+is+Kerang+Mas+Beach+in+Labuhan+Maringgai.+This+tourist%0D%0Aattraction+combines+the+concept+of+unspoiled+nature+with+a+protected+environment%2C%0D%0Awhich+is+the+concept+of+developing+Kerang+Mas+Beach+tourism.%0D%0AThe+problem+of+this+research+is+that+for+4+years+the+number+of+tourists+who+visit+is+only%0D%0A9134+people+per+year%2C+meaning+that+on+average+only+761+tourists+per+month+visit%0D%0AKerang+Mas+Beach.+The+average+growth+in+the+number+of+tourists+is+only+8.3%25.+This%0D%0Aamount+of+growth+is+far+below+the+growth+standard+set+by+the+East+Lampung+Regency%0D%0ATourism+Office%2C+which+is+15%25+per+year.+So+that+the+formulation+of+the+problem+is+as%0D%0Afollows%3A+Does+the+perception+of+quality%2C+image+of+tourist+destinations+and+tourist%0D%0Aexpectations+affect+satisfaction.+This+study+uses+a+sample+of+100+tourists+and+analysis%0D%0Ausing+multiple+linear+regression.%0D%0AThe+calculation+results+show+that+perceived+quality%2C+image+of+tourist+destinations%2C+and%0D%0Atourist+expectations+have+a+significant+positive+effect+on+tourist+satisfaction+at+Kerang%0D%0AMas+Beach+tourism+object%2C+East+Lampung+Regency.+The+dominant+influence+factor+is+the%0D%0Aexpectation+of+41.8%25%2C+then+followed+by+the+perception+of+quality+by+36.9%25+and+followed%0D%0Aby+the+image+of+the+tourist+destination+by+21.4%25.+However%2C+there+is+still+tourist%0D%0Adissatisfaction%2C+especially+in+the+beauty+of+the+Kerang+Mas+Beach+tourist+attraction+and%0D%0Asome+tourists+after+visiting+do+not+get+a+pleasant+experience.%0D%0ASuggestions+put+forward+in+this+study+is+that+the+expectations+of+tourists+who+are+already%0D%0Agood+about+tourism+objects+need+to+be+maintained.+Efforts+can+be+made+by+improving%0D%0Atransportation+facilities+to+the+beach%2C+namely+improving+the+quality+of+the+road+so+that%0D%0Aaccess+to+the+beach+is+smooth+and+providing+regular+transportation+alternatives+so+that%0D%0Apeople+who+will+visit+can+easily+reach+their+destination.%0D%0AKeywords%3A+perceived+quality%2C+tourist+destination+image%2C+expectations+and+satisfaction&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62445%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Meriana%2520Herinda.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62445%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Meriana%2520Herinda.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62445%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Meriana%2520Herinda.pdf&rft.identifier=++Meriana+Herinda+Gusta%2C+1741011017++(2021)+PENGARUH+PERSEPSI+KUALITAS%2C+CITRA+DESTINASI+DAN+EKSPEKTASI+WISATAWAN+TERHADAP+KEPUASAN+WISATAWAN+PADA+OBYEK+WISATA+PANTAI+KERANG+MAS+LAMPUNG+TIMUR.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62445%2F