?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PEMASARAN+RELASIONAL+DAN+KEPUASAN%0D%0ATERHADAP+LOYALITAS+NASABAH+BANK+BNI%0D%0A%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=DWI+NURHIDAYATUL+AMIN%2C+1741011063&rft.subject=330+Ekonomi&rft.description=Produk+perbankan+sebenarnya+hampir+semuanya+sama%2C+baik+dari+pembiayaan+maupun+sisi%0D%0Apinjaman%2C+yang+membedakan+hanyalah+dalam+hal+pelayanannya.+perusahaan+perbankan%0D%0Aperlu+membina+hubungan+berkelanjutan+dengan+para+nasabah+karena+dengan+adanya+hubungan%0D%0Aberkelanjutan+maka+nasabah+diharapkan+menjadi+loyal+dengan+perusahaan.+Untuk+itu%0D%0Apermasalahan+penelitian+ini+adalah+apakah+pemasaran+relasional+dan+kepuasan+nasabah%0D%0Aberpengaruh+terhadap+loyalitas+pada+Bank+BNI+1946+di+Kota+Bandar+Lampung.+Dengan%0D%0Asampel+100+responden+yang+dipilih+Purposive.+Dengan+menggunakan+regresi+berganda%0D%0Aternyata+Loyalitas+Nasabah+Bank+BNI+di+Kota+Bandar+Lampung+terhadap+produk%0D%0Aperbankan+Bank+BNI+dipengaruhi+oleh+variabel+pemasaran+relasional+dan+kepuasan%0D%0Anasabah+berpengaruh+terhadap+loyalitas+pada+Bank+BNI+1946.+Hal+ini+ditunjukkan+oleh%0D%0Anilai+Koefisien+Determinasi+(R%0D%0A2%0D%0A)+sebesar+81%2C80%25+sedangkan+sisanya+18%2C20%25+dipengaruhi%0D%0A%0D%0Aoleh+faktor+lain+yang+tidak+dibahas+dalam+penelitian+ini.%0D%0AKata+Kunci%3A+Pemasaran+Relasioal%2C+Kepuasan%2C+Loyalitas%2C+Regresi+Berganda%0D%0A%0D%0AActually+almost+all+banking+products+are+the+same%2C+both+in+terms+of+financing+and%0D%0Ain+terms+of+loans%2C+the+only+difference+is+in+terms+of+service.+Banking+companies%0D%0Aneed+to+build+sustainable+relationships+with+customers+because+with+a+sustainable%0D%0Arelationship%2C+customers+are+expected+to+be+loyal+to+the+company.+For+this+reason%2C%0D%0Athe+problem+of+this+research+is+whether+relationship+marketing+and+customer%0D%0Asatisfaction+affect+loyalty+at+BNI+1946+Bank+in+Bandar+Lampung+City.+With+a%0D%0Asample+of+100+respondents+selected+purposive.+By+using+multiple+regression%2C+it%0D%0Aturns+out+that+customer+loyalty+at+Bank+BNI+in+Bandar+Lampung+City+to+Bank+BNI%0D%0Abanking+products+is+influence+by+relational+marketing+variables+and+customer%0D%0Asatisfaction+has+an+effect+on+loyalty+to+Bank+BNI+1946.+This+is+indicate+by+the%0D%0Acoefficient+of+determination+(R2%0D%0A%0D%0A)+of+81.80%25+while+the+remaining+18.20%25+is%0D%0A%0D%0Ainfluence+by+other+factors+not+discussed+in+this+study.%0D%0AKeywords%3A+Relationship+Marketing%2C+Satisfaction%2C+Loyalty%2C+Multiple%0D%0ARegression&rft.publisher=Fakultas+Ekonomi+Bisnis&rft.date=2021-10-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62479%2F1%2FABSTRAK%2520-%2520Dwi%2520Nur.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62479%2F2%2FSKRIPSI%2520FULL%2520-%2520Dwi%2520Nur.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62479%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN%2520-%2520Dwi%2520Nur.pdf&rft.identifier=++DWI+NURHIDAYATUL+AMIN%2C+1741011063++(2021)+PENGARUH+PEMASARAN+RELASIONAL+DAN+KEPUASAN+TERHADAP+LOYALITAS+NASABAH+BANK+BNI+DI+KOTA+BANDAR+LAMPUNG.++Fakultas+Ekonomi+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62479%2F