?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MODEL+PERSAMAAN+STRUKTURAL%0D%0ADENGAN+FINITE+MIXTURE+PARTIAL+LEAST+SQUARE%0D%0APADA+DATA+PERSEPSI+MAHASISWA+UNIVERSITAS+LAMPUNG%0D%0A%0D%0ATERHADAP+SHOPEE&rft.creator=SITI+NURSHOLEKHAH%2C+1417031110&rft.subject=510+Matematika&rft.description=Structur+Equation+Modelling+(SEM)+adalah+teknik+analisis+statistik+yang%0D%0Adikembangkan+guna+menutupi+keterbatasan+yang+sering+terjadi+dalam+penelitian+di%0D%0Abidang+ilmu+sosial+dan+perilaku.+Namun%2C+terkadang+pada+kasus+tertentu+terdapat%0D%0Adugaan+heterogenitas+pada+saat+pengumpulan+data.+Hal+ini+dapat+diatasi+dengan%0D%0Amelakukan+pendekatan+Finite+Mixture+Partial+Least+Square.+Pada+penelitian+ini%0D%0Amenggunakan+13+indikator+yang+terdiri+dari+7+indikator+untuk+mengukur+kualitas%0D%0Apelayanan%2C+3+indikator+untuk+mengukur+kepercayaan+dan+3+indikator+untuk%0D%0Amengukur+loyalitas.+Tujuan+penelitian+ini+adalah+untuk+mengetahui+persepsi%0D%0Amahasiswa+Universitas+Lampung+terhadap+Shopee+dan+mengelompokannya%0D%0Amenggunakan+metode+FIMIX-PLS.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+nilai+R-Square+(R%0D%0A2%0D%0A)+pada+model+ini%0D%0Asebesar+0%2C677+yang+berarti+variabel+laten+loyalitas+dapat+dijelaskan+oleh+variabel%0D%0Akualitas+pelayanan+dan+kepercayaan+sebesar+67%2C7%25+sedangkan+32%2C3%25+dijelaskan%0D%0Aoleh+variabel+lain+di+luar+penelitian.+Segmentasi+terbaik+yang+dilakukan%0D%0Aberdasarkan+nilai+AIC%2C+BIC%2C+CAIC%2C+dan+EN+adalah+k%3D3+dengan+EN%3D0%2C633.+Hal+ini%0D%0Aberarti+terdapat+tiga+kelompok+(segmen)+yang+dibentuk+supaya+diperoleh+model%0D%0Ayang+fit+dan+kesimpulan+yang+valid.+Pada+segmen+pertama%2C+terdiri+dari+67+sampel%2C%0D%0Asegmen+kedua+terdiri+dari+24+sampel+dan+segmen+terakhir+terdiri+dari+9+sampel.%0D%0A%0D%0AKata+kunci%3A+SEM%2C+FIMIX-PLS%2C+Loyalitas%0D%0AStructural+Equation+Modeling+(SEM)+is+a+statistical+analysis+technique+developed+to%0D%0Acover+limitations+that+often+occur+in+research+in+the+social+and+behavioral+sciences.%0D%0AHowever%2C+sometimes+in+certain+cases+there+is+a+suspicion+of+heterogeneity+at+the+time%0D%0Aof+data+collection.+This+can+be+overcome+by+using+the+Finite+Mixture+Partial+Least%0D%0ASquare+approach.+This+study+uses+13+indicators+consisting+of+7+indicators+to+measure%0D%0Aservice+quality%2C+3+indicators+to+measure+trust+and+3+indicators+to+measure+loyalty.+The%0D%0Apurpose+of+this+study+was+to+determine+the+perception+of+Lampung+University%0D%0Astudents+towards+Shopee+and+group+them+using+the+FIMIX-PLS+method.%0D%0AThe+results+of+this+study+indicate+that+the+value+of+R-Square+(R2)+in+this+model+is%0D%0A0.677%2C+which+means+that+the+latent+variable+of+loyalty+can+be+explained+by+the+service%0D%0Aquality+and+trust+variables+of+67%2C7%25%2C+while+32%2C3%25+is+explained+by+other+variables%0D%0Aoutside+the+study.+The+best+segmentation+based+on+AIC%2C+BIC%2C+CAIC%2C+and+EN+values+is%0D%0Ak+%3D+3+with+EN+%3D+0.633.+This+means+that+there+are+three+groups+(segments)+that+ere%0D%0Aformed+in+order+to+obtain+a+fit+model+and+valid+conclusions.+The+first+segment+consists%0D%0Aof+67+samples%2C+the+second+segment+consists+of+24+samples+and+the+last+segment%0D%0Aconsists+of+9+samples.%0D%0A%0D%0AKey%3A+SEM%2C+FIMIX-PLS%2C+Loyalty&rft.publisher=FAKULTAS+MATEMATIKA+DAN+ILMU+PENGETAHUAN+ALAM&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62515%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%252832%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62515%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%252876%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62515%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%252876%2529.pdf&rft.identifier=++SITI+NURSHOLEKHAH%2C+1417031110++(2021)+ANALISIS+MODEL+PERSAMAAN+STRUKTURAL+DENGAN+FINITE+MIXTURE+PARTIAL+LEAST+SQUARE+PADA+DATA+PERSEPSI+MAHASISWA+UNIVERSITAS+LAMPUNG+TERHADAP+SHOPEE.++FAKULTAS+MATEMATIKA+DAN+ILMU+PENGETAHUAN+ALAM%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62515%2F