?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENERAPAN+KEBIJAKSANAAN+PERUSAHAAN+DALAM+LINGKUP%0D%0ASEKTOR+INFORMAL+DI+PASAR+TRADISONAL+GUDANG+LELANG%0D%0A%0D%0ATELUK+BETUNG+BANDAR+LAMPUNG&rft.creator=BELLA+AMALIA+RHIEZKY%2C+1711021026&rft.subject=330+Ekonomi&rft.description=Tujuan+penelitian+ini+untuk+menganalisis+tingkat+pencapaian+kondisi+ideal%0D%0Akebijaksanaan+harga%2C+kebijaksanaan+produk%2C+kebijaksanaan+pemasaran+dan%0D%0Alayanan%2C+serta+kebijaksanaan+kerjasama+yang+diterapkan+oleh+pedagang+dari+setiap%0D%0Ajenis+usaha+sektor+informal+di+Pasar+Tradisional+Gudang+Lelang+Teluk+Betung%0D%0ABandar+Lampung.+Tujuan+lain+dari+penelitian+ini+yaitu+untuk+menganalisis+apakah%0D%0Aterdapat+perbedaan+yang+signifikan+dari+masing-masing+industri+atau+jenis%0D%0Akelompok+usaha+dalam+penerapan+kebijaksanaan+(conduct)+perusahaan+tersebut.%0D%0AMetode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+analisis+deskriptif%0D%0Auntuk+pendugaan+struktur+pasar+dan+pengujian+hipotesis+serta+analisis+komparatif%0D%0Auntuk+membandingkan.+Hasil+Penelitian+menunjukkan+pendugaan+struktur+pasar%0D%0Apada+setiap+jenis+usaha+sektor+informal+yang+berada+di+Pasar+Gudang+Lelang%0D%0Aberada+pada+pasar+persaingan+monopolistik+dengan+tingkat+konsentrasi+yang%0D%0Arendah.+Pencapaian+kondisi+ideal+kebijaksanaan+perusahaan+dan+kondisi+ideal+pada%0D%0Akinerja+usaha+tersebut+telah+berjalan+efektif.+Hasil+uji+komparatif+pada+penelitian%0D%0Aini+menunjukkan+bahwa+variabel+bebas+yaitu+kebijaksanaan+harga+(X1)%2C%0D%0Akebijaksanaan+produk+(X2)%2C+kebijaksanaan+pemasaran+dan+layanan+(X3)%2C+dan%0D%0Akebijaksanaan+kerjasama+(X4)+memiliki+perbedaan+yang+signifikan+secara+statistik%0D%0Aantara+satu+dengan+yang+lainnya.%0D%0AKata+Kunci+%3A+Kebijaksanaan+harga%2C+Kebijaksanaan+produk%2C+Kebijaksanaan%0D%0Apemasaran+dan+layanan%2C+Kebijaksanaan+kerjasama%2C+Kinerja%0D%0AUsaha.%0D%0A%0D%0AThe+purpose+of+this+study+is+to+analyze+the+level+of+achievement+of+the+ideal%0D%0Aconditions+of+price+policy%2C+product+policy%2C+marketing+and+service+policy%2C+and%0D%0Acooperation+policy+applied+by+traders+from+each+type+of+informal+sector+business%0D%0Aat+the+Gudang+Lelang+Teluk+Betung+Traditional+Market%2C+Bandar+Lampung.%0D%0AAnother+purpose+of+this+study+is+to+analyze+whether+there+are+significant%0D%0Adifferences+between+each+industry+or+type+of+business+group+in+the+application+of%0D%0Athe+company's+policies+(conduct).+The+research+method+used+in+this+research+is%0D%0Adescriptive+analysis+for+estimating+market+structure+and+hypothesis+testing+and%0D%0Acomparative+analysis+for+comparison.+The+results+of+the+study+indicate+that+the%0D%0Aestimation+of+market+structure+in+each+type+of+informal+sector+business+in+the%0D%0AGudang+Lelang+Market+is+in+a+monopolistic+competition+market+with+a+low+level%0D%0Aof+concentration.+The+achievement+of+the+ideal+conditions+for+company+policies%0D%0Aand+ideal+conditions+for+business+performance+has+been+effective.+The+results+of%0D%0Athe+comparative+test+in+this+study+indicate+that+the+independent+variables%2C+namely%0D%0Aprice+policy+(X1)%2C+product+policy+(X2)%2C+marketing+and+service+policy+(X3)%2C+and%0D%0Acooperation+policy+(X4)+have+statistically+significant+differences+between+one%0D%0Aanother.%0D%0AKeywords+%3A+Price+policy%2C+Product+policy%2C+Marketing+and+service+policy%2C%0D%0A%0D%0ACooperation+policy%2C+Business+performance.&rft.publisher=Fakultas+Ekonomi+Bisnis&rft.date=2021-11-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62596%2F1%2FABSTRAK%2520-%2520Bella%2520Amalia%2520Rhiezky.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62596%2F2%2FSKRIPSI%2520FULL%2520-%2520Bella%2520Amalia%2520Rhiezky.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62596%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN%2520-%2520Bella%2520Amalia%2520Rhiezky.pdf&rft.identifier=++BELLA+AMALIA+RHIEZKY%2C+1711021026++(2021)+PENERAPAN+KEBIJAKSANAAN+PERUSAHAAN+DALAM+LINGKUP+SEKTOR+INFORMAL+DI+PASAR+TRADISONAL+GUDANG+LELANG+TELUK+BETUNG+BANDAR+LAMPUNG.++Fakultas+Ekonomi+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62596%2F