?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TERPAAN+IKLAN+VERSI+%E2%80%9CTIM+TIKET+INVESTIGASI%0D%0AMENEMUKAN+JEJAK+RAFFI+%26+GIGI%E2%80%9D+DI+YOUTUBE%0D%0ATERHADAP+MINAT+MENGGUNAKAN%0D%0AAPLIKASI+TIKET.COM%0D%0A(Studi+Pada+Masyarakat+Kota+Bandar+Lampung)&rft.creator=OLYA+WALENSKA%2C+1416031097&rft.subject=300+Ilmu+sosial&rft.description=Iklan+merupakan+sarana+promosi+penyampaian+pesan+yang+bertujuan+untuk%0D%0Amenarik+masyarakat+untuk+menggunakan+atau+memakai+jasa+tersebut.+Tiket.com%0D%0Aadalah+platform+yang+memanfaatkan+media+sebagai+sarana+promosi+yang%0D%0Adilakukan.+Promosi+Tiket.com+yang+ditayangkan+di+Youtube+merupakan+bentuk%0D%0Aiklan+%22Tim+Tiket+Investigasi+Menemukan+Jejak+Raffi+dan+Gigi%22+yang+pertama+kali%0D%0Atayang+pada+Tanggal+31+Oktober+2019.+Dari+latar+belakang+tersebut+peneliti+ingin%0D%0Amengangkat+pernasalahan+pengaruh+terpaan+iklan+Youtube+terhadap+minat+dalam%0D%0Amenggunakan+aplikasi+Tiket.com+dikalangan+masyarakat+bandar+lampung.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+dan+mendeskripsikan+bagaimana%0D%0Apengaruh+terpaan+iklan+versi+%E2%80%9CTim+Tiket+Investigasi+Menemukan+Jejak+Raffi+%26%0D%0AGigi%E2%80%9D+di+Youtube+terhadap+minat+menggunakan+aplikasi+tiket.com.+Penelitian+ini%0D%0Amenggunakan+pendekatan+kuantitatif.+Tipe+penelitian+yang+digunakan+pada%0D%0Apenelitian+ini+adalah+penelitian+survey.+Sumber+data+berupa+data+primer+dan%0D%0Asekunder.+Teknik+pengumpulan+data+dilakukan+dengan+cara+penyebaran+kuesioner%0D%0Adan+dokumentasi+hasil+penelitian.+Pengujian+data+dilakukan+dengan+Uji+Validitas%0D%0Adan+Reliabilitas.+Hasil+penelitian+menunjukkan+bahwa+indikator+terpaan+iklan%0D%0Aberupa+frekuensi%2C+atensi+dan+durasi+sangat+berpengaruh+terhadap+minat%0D%0Amenggunakan+aplikasi+tiket.com+yaitu+indikator+berkeinginan+mencoba%0D%0Amenggunakan+suatu+produk+atau+jasa%2C+berkeinginan+mencari+informasi%2C%0D%0Apengenalan+kebutuhan+dan+evaluasi+alternatif.+hal+ini+menjelaskan+bahwa+semakin%0D%0Abaik+isi+pesan+dari+konten+iklan+video+pada+youtube+yang+dirancang+maka+akan%0D%0Asemakin+banyak+khalayak+tertarik+untuk+melihat+video+tersebut.+Pesan+dikatakan%0D%0Aefektif+apabila+pesan+dapat+mudah+dipahami+dan+terdapat+respon+dari+komunikan.%0D%0AMelalui+penelitian+ini+diketahui+bahwa+responden+memilih+pesan+sesuai+kebutuhan%0D%0Adan+terdapat+respon+positif.%0D%0AKata+kunci%3A+pengaruh+terpaan+iklan%2C+minat%2C+aplikasi+tiket.com%0D%0AThe+advertising+is+a+means+of+promotion+of+message+delivery+that+aims+to+attract%0D%0Apeople+to+use+or+use+these+services.+Tiket.com+is+a+platform+that+uses+media+as+a%0D%0Ameans+of+promotion.+The+Tiket.com+promotion+which+is+broadcast+on+Youtube+is+a%0D%0Aform+of+advertising+%22The+Investigation+Ticket+Team+Finds+Traces+of+Raffi+and%0D%0AGigi%22+which+first+aired+on+October+31%2C+2019.+From+this+background+the%0D%0Aresearcher+wants+to+raise+the+issue+of+the+influence+of+exposure+to+Youtube+ads+on%0D%0Ainterest+in+using+the+Tiket+application.+com+among+the+people+of+Bandar+Lampung.%0D%0AThis+study+aims+to+determine+and+describe+how+the+influence+of+exposure+to+the%0D%0Aadvertisement+version+of+the+%22Ticket+Investigation+Team+Finding+Traces+of+Raffi+%26%0D%0AGigi%22+on+Youtube+on+interest+in+using+the+tiket.com+application.+This+study+uses+a%0D%0Aquantitative+approach.+The+type+of+research+used+in+this+research+is+survey%0D%0Aresearch.+Sources+of+data+in+the+form+of+primary+and+secondary+data.+Data%0D%0Acollection+techniques+were+carried+out+by+distributing+questionnaires+and%0D%0Adocumenting+research+results.+Data+testing+is+carried+out+with+Validity+and%0D%0AReliability+Test.+The+results+showed+that+the+indicators+of+advertising+exposure+in%0D%0Athe+form+of+frequency%2C+attention+and+duration+greatly+influenced+interest+in+using%0D%0Athe+tiket.com+application%2C+namely+indicators+of+wanting+to+try+using+a+product+or%0D%0Aservice%2C+wanting+to+find+information%2C+recognizing+needs+and+evaluating%0D%0Aalternatives.+this+explains+that+the+better+the+message+content+of+the+designed%0D%0Avideo+ad+content+on+youtube%2C+the+more+audiences+will+be+interested+in+seeing+the%0D%0Avideo.+The+message+is+said+to+be+effective+if+the+message+can+be+easily+understood%0D%0Aand+there+is+a+response+from+the+communicant.+Through+this+research%2C+it+is+known%0D%0Athat+respondents+choose+messages+according+to+their+needs+and+there+is+a+positive%0D%0Aresponse.%0D%0AKeywords%3A+influence+of+advertising+exposure%2C+interest%2C+tiket.com+application&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62627%2F1%2F1.%2520ABSTRAK%2520-%2520Gek.%2520yok%2520%25283%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62627%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Gek.%2520yok%2520%25283%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62627%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA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