?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+EXPERIENTIAL+MARKETING+TERHADAP%0D%0AKEPUASAN+PELANGGAN+PADA+KEDAI+FLAMBOJAN%0D%0A%0D%0ABANDAR+LAMPUNG&rft.creator=ALDINO+RAHARJA+PUTERA%2C+1755031002&rft.subject=330+Ekonomi&rft.description=Persaingan+bidang+usaha+yang+terjadi+di+era+globalisasi+adalah+salah+satu+alasan+utama%0D%0Aterciptanya+ragam+produk+dan+ragam+fasilitas+serta+pelayanan+yang+ditawarkan+para+pengusaha%0D%0Abisnis+kepada+konsumen+dalam+melakukan+persaingan+itu.+Penelitian+ini+bertujuan+untuk%0D%0Amenjelaskan+pengaruh+experiential+marketing+terhadap+kepuasan+pelanggan.+Metode+yang%0D%0Adigunakan+dalam+penelitian+ini+adalah+metode+analisis+deskriptif+dan+verifikatif.+Jenis+data+yang%0D%0Adigunakan+adalah+data+kuantitatif.+Sumber+data+pada+penelitian+ini+adalah+data+primer+dan+data%0D%0Asekunder.+Pengumpulan+data+berdasarkan+teknik+pengambilan+sampel+Non+Probability%0D%0ASampling.+Dengan+menggunakan+metode+Purposive+Samping+dan+beberapa+kriteria+yang+telah%0D%0Aditetapkan.+Analisis+data+menggunakan+analisis+regresi+linier+berganda+dengan+bantuan+SPSS.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+sense%2C+feel%2C+think%2C+act+dan+relate+berpengaruh%0D%0Apositif+secara+signifikan+terhadap+kepuasan+pelanggan.%0D%0A%0D%0AKata+Kunci%3A+Experiential+Marketing%2C+Kepuasan+Pelanggan%2C+Strategi+Pemasaran%0D%0AExperiential%2C+Experiential+Providers%2C+Kedai+Flambojan%0D%0ACompetition+in+the+business+sector+that+occurs+in+the+era+of+globalization+is+one+of+the+main%0D%0Areasons+for+the+creation+of+a+variety+of+products+and+a+variety+of+facilities+and+competition.+This%0D%0Astudy+aims+to+explain+the+effect+of+experiential+marketing+on+customer+satisfaction.+The+method%0D%0Aused+in+this+research+is+descriptive+analysis+method+and+verification.+The+type+of+data+used+is%0D%0Aquantitative+data.+Sources+of+data+in+this+study+are+primary+data+and+secondary+data.+Data%0D%0Acollection+was+carried+out+by+distributing+questionnaires+to+100+respondents+who+were+selected%0D%0Abased+on+the+Non+Probability+Sampling.+Sampling+technique+using+the+purposive+sampling%0D%0Amethod+and+several+predetermined+criteria.+The+data+analysis+used+multiple+linear+regression%0D%0Aanalysis+with+help+of+SPSS.+The+results+of+this+study+indicate+that+the+variables+sense%2C+feel%2C%0D%0Athink%2C+act+and+relate+have+a+significant+positive+effect+on+customer+satisfaction.%0D%0A%0D%0AKeywords%3A+Experiential+Marketing%2C+Customer+Satisfaction%2C+Strategy+Experiential%0D%0AMarketing%2C+Experiential+Providers%2C+Flambojan+Cafe&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62683%2F1%2FAbstrak-TugasAkhir-Restu%2520Widoyono%2520-%2520restu%2520widoyono.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62683%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520RESTU.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62683%2F3%2FLaporan%2520Akhir%2520Tanpa%2520Pembahasan%2520Restu%2520Widoyono%2520-%2520restu%2520widoyono.pdf&rft.identifier=++ALDINO+RAHARJA+PUTERA%2C+1755031002++(2021)+PENGARUH+DIMENSI+EXPERIENTIAL+MARKETING+TERHADAP+KEPUASAN+PELANGGAN+PADA+KEDAI+FLAMBOJAN+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62683%2F