?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SUASANA+TOKO+DAN+PERSEPSI+HARGA+TERHADAP%0D%0A%0D%0AKEPUTUSAN+PEMBELIAN+DI+BUN+KOPI%0D%0A(Studi+Pada+Konsumen+Bun+Kopi+di+Bandar+Lampung)&rft.creator=KETUT+ARTINI%2C+1746051002&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Bun+Kopi+memberikan+suasana+toko+yang+nyaman+agar+konsumen+tertarik+dan%0D%0Amenetapkan+pilihan+alternatif+sebagai+keputusan+berkunjung.+Bun+Kopi+menghadirkan%0D%0Adesain+identik+yang+berbeda+dimana+menghadirkan+pioneer+botol+kaca%2C+dinding+yang%0D%0Aberwarna+putih%2C+jendela+yang+berbentuk+lingkaran+mengindahkan+bentuk+interior+yang%0D%0Amemberikan+kesan+menarik+bagi+konsumen.+Penelitian+ini+menganalisis+keputusan%0D%0Apembelian+pada+konsumen+Bun+Kopi+di+Bandar+Lampung%2C+dilihat+dari+aspek+suasana%0D%0Atoko+dan+persepsi+harga.+Penelitian+ini+menggunakan+pendekatan+kuantitatif%2C+dengan%0D%0Amenggunakan+kuesioner+pada+google+form+yang+disebar+kepada+100+responden.%0D%0ATeknik+pengambilan+sampel+dalam+penelitian+ini+dengan+menggunakan+teknik%0D%0Apurposive+sampling.+Teknik+analisis+data+menggunakan+analisis+regresi+berganda%0D%0Adengan+alat+uji+program+SPSS+25.+Berdasarkan+uji+F+(simultan)+menunjukkan+bahwa%0D%0Avariabel+suasana+toko+dan+persepsi+harga+secara+bersama-sama+memiliki+pengaruh%0D%0Asecara+simultan+terhadap+keputusan+pembelian+dengan+nilai+koefisien+determinasi%0D%0Asebesar+44%2C5%25.+Secara+parsial+menunjukkan+bahwa+variabel+suasana+toko+memiliki%0D%0Apengaruh+yang+positif+dan+signifikan+terhadap+keputusan+pembelian+di+Bun+Kopi%0D%0ABandar+Lampung.+Sedangkan+variabel+persepsi+harga+memiliki+pengaruh+yang+positif%0D%0Adan+signifikan+terhadap+keputusan+pembelian+di+Bun+Kopi+Bandar+Lampung.%0D%0A%0D%0AKata+kunci+%3A+keputusan+pembelian%2C+suasana+toko%2C+dan+persepsi+harga%0D%0A%0D%0ABun+Kopi+provides+a+comfortable+store+atmosphere+so+that+consumers+are+interested%0D%0Aand+make+alternative+choices+as+a+visiting+decision.+Bun+Kopi+presents+a+different%0D%0Aidentical+design+which+presents+pioneer+glass+bottles%2C+white+walls%2C+circular+windows%0D%0Athat+respect+the+interior+shape+which+gives+an+attractive+impression+to+consumers.%0D%0AThis+study+analyzes+the+purchasing+decisions+of+Bun+Kopi+consumers+in+Bandar%0D%0ALampung%2C+viewed+from+the+aspect+of+store+atmosphere+and+price+perceptions.+This%0D%0Astudy+uses+a+quantitative+approach%2C+using+a+questionnaire+on+google+form+distributed%0D%0Ato+100+respondents.+Sampling+technique+in+this+study+using+purposive+sampling%0D%0Atechnique.+The+data+analysis+technique+used+multiple+regression+analysis+with+SPSS%0D%0A25+program+test+equipment.+Based+on+the+F+(simultaneous)+test%2C+it+showed+that+the%0D%0Astore+atmosphere+and+price+perception+variables+simultaneously+had+a+simultaneous%0D%0Ainfluence+on+purchasing+decisions+with+a+coefficient+of+determination+of+44.5%25.%0D%0APartially+shows+that+the+store+atmosphere+variable+has+a+positive+and+significant%0D%0Ainfluence+on+purchasing+decisions+at+Bun+Kopi+Bandar+Lampung.+While+the+price%0D%0Aperception+variable+has+a+positive+and+significant+influence+on+purchasing+decisions%0D%0Aat+Bun+Kopi+Bandar+Lampung.%0D%0A%0D%0AKey+words+%3A+purchase+decision%2C+store+atmosphere%2Cand+price+perception.&rft.publisher=Fakultas+Ilmu+Sosial+Ilmu+Politik&rft.date=2021-12-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62810%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Finta%2520Yaya%2520%25288%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62810%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Finta%2520Yaya%2520%252812%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F62810%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Finta%2520Yaya%2520%252811%2529.pdf&rft.identifier=++KETUT+ARTINI%2C+1746051002++(2021)+PENGARUH+SUASANA+TOKO+DAN+PERSEPSI+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+DI+BUN+KOPI+(Studi+Pada+Konsumen+Bun+Kopi+di+Bandar+Lampung).++Fakultas+Ilmu+Sosial+Ilmu+Politik%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F62810%2F