%A 1614131048 Hasna Ega Famiyarti
%T ANALISIS TINGKAT KEPENTINGAN DAN KINERJA ATRIBUT
DUA KEDAI KOPI, DR. KOFFIE DAN AMNESTI COFFEE,

DI BANDAR LAMPUNG
%X Penelitian ini bertujuan untuk mengidentifikasi atribut-atribut pelayanan kedai kopi
berdasarkan kepentingan dan kinerjanya yang selanjutnya dianalisis untuk
mengidentifikasi atribut-atibrut yang perlu dipertahankan dan ditingkatkan
kinerjanya. Kedai kopi yang diteliti, yakni Dr. Koffie dan Amnesti Coffee di
Bandar Lampung. Pengumpulan data dilakukan pada November- Desember 2020.
Jumlah sampel pada tiap kedai kopi sebanyak 35 responden yang diambil dari
populasi pengunjung tiap kedai kopi, sehingga jumlah keseluruhan sampel
sebanyak 70 responden. Hari dan waktu pengumpulan data ditetapkan secara
sengaja. Selanjutnya, pada tiap waktu pengumpulan data, sampel dipilih dengan
mengundi nomor meja. Pengumpulan data dilakukan dengan wawancara kepada
responden berdasarkan kuisioner dengan 22 atribut kepentingan dan kepuasan yang
telah diuji validitas dan reliabilitasnya. Data dianalisis dengan metode Importance
Performance Analysis (IPA). Hasil penelitian ini menunjukkan bahwa ada 11
atribut di Dr. Koffie dan 12 atribut di Amnesti Coffee yang dinilai penting oleh
konsumen. Selanjutnya, secara berturut-turut terdapat 10 atribut di Dr. Koffie dan
8 atribut di Amnesti Coffee yang kinerjanya dinilai memuaskan. Oleh sebab itu,
kinerja atribut-atribut ini di dua kafe perlu dipertahankan kinerjanya. Sementara itu,
secara berturut-turut terdapat 1 atribut di Dr. Koffie dan 4 atribut di Amnesti Coffee
yang kinerjanya perlu ditingkatkan.
Kata kunci : atribut, kedai kopi, kepentingan, kinerja

This study aimed to identify the service attributes of coffee shops based on their
importance and performance, which were then analyzed to identify attributes that
need to be maintained and their performance need to be improved. The coffee shops
studied were Dr. Koffie and Amnesty Coffee in Bandar Lampung. The data
collection was carried out in November-December 2020. The number of samples at
each coffee shop was 35 respondents taken from the visitor population of each
coffee shop, so the total sample was 70 respondents. The day and time of data
collection was set intentionally. Furthermore, at each time of data collected, the
sample was selected by drawing table numbers. Data were collected by
interviewing respondents based on a questionnaire with 22 attributes of importance
and performance which had been tested for validity and reliability. The data were
analyzed using the Importance Performance Analysis (IPA) method. The results of
this study indicated that there were 11 attributes in Dr. Koffie and 12 attributes in
Amnesty Coffee that were considered important by consumers. Furthermore,
successively there were 10 attributes in Dr. Koffie and 8 attributes at Amnesty
Coffee whose performances were considered satisfactory. Therefore, the
performance of these attributes in the two cafes needs to be maintained. Meanwhile,
in a row there is 1 attribute in Dr. Koffie and 4 attributes in Amnesty Coffee whose
performance needs to be improved.
Keywords: attributes, coffee shop, importance, performance


%C UNIVERSITAS LAMPUNG
%D 2021
%I Fakultas Pertanian
%L eprints62816