?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KREATIVITAS+DAN+INOVASI+TERHADAP+KINERJA+PEMASARAN+AGROINDUSTRI+KERIPIK+DI+SENTRA+INDUSTRI+KERIPIK+BANDAR+LAMPUNG&rft.creator=Ita+Musliha%2C+1014023067&rft.subject=+&rft.description=ABSTRAK%0D%0A%0D%0APENGARUH+KREATIVITAS+DAN+INOVASI+TERHADAP+%0D%0AKINERJA+PEMASARAN+AGROINDUSTRI+KERIPIK+%0D%0ADI+KAWASAN+SENTRA+INDUSTRI+KERIPIK+BANDAR+LAMPUNG%0D%0A%0D%0AOleh%0D%0A%0D%0AIta+Musliha%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengkaji+(1)+tingkat+kreativitas%2C+inovasi%2C+dan+kinerja+pemasaran+agroindustri+keripikdi+Kawasan+Sentra+Industri+Keripik+Bandar+Lampung+(2)pengaruh+kreativitas+terhadap+kinerja+pemasaran+baik+secara+langsung+dan+tidak+langsung+melalui+inovasi+dalam+agroindustri+keripik%2C+dan+(3)+pengaruh+inovasi+terhadap+kinerja+pemasaran+agroindustri+keripik.Penelitian+dilaksanakan+di+Kawasan+Sentra+Industri+Keripik+Bandar+Lampung+pada+Bulan+Desember+2013-+Desember+2014.++Metode++penelitian+yang+digunakan+adalah+sensus.++Responden+penelitian+adalah+seluruh+pengusaha+keripik+di+Kawasan+Sentra+Industri+Keripik+sebanyak+28+orang.++Variabel+penelitian+terdiri+dari+sejumlah+dimensi+dan+indikator+dan+diukur+menggunakan+skala+likert.++Metode+analisis+data+menggunakan+analisis+deskriptif+yaitu+modus+dan+kategorisasi+serta+analisis+verifikatif+yang+menggunakan+path+analysis.++Hasil+penelitian+menunjukkan+bahwa%3A++(1)+tingkat+kreativitas%2C+inovasi+dan+kinerja+pemasaran+agroindustri+keripik+di+Bandar+Lampung+berada+pada+kategori+tinggi%2C+(2)+kreativitas+berpengaruh+tidak+langsung+terhadap+kinerja+pemasaran+melalui+inovasi+pada+agroindustri+keripik%2C+dan+++(3)+inovasi+berpengaruh+secara+langsung+terhadap+kinerja+pemasaran+pada+agroindustri+keripik.%0D%0A%0D%0AKata+Kunci%3A+inovasi%2C+kinerja+pemasaran%2Ckreativitas.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+CREATIVITY+AND+INNOVATION+ON+PERFOMANCE++MARKETING+OF+CHIPS+AGROINDUSTRYINCENTRAL+OF+CHIPS+AGROINDUSTRY+AT+BANDAR+LAMPUNG%0D%0A%0D%0ABy%0D%0A%0D%0AIta+Musliha%0D%0A%0D%0AThe+aims+of+this+study+are+to+determine%3A+(1)+creativity%2Cinnovation%2C+and+marketing+performanceof+the+chips+agroindustry+in+Central+of+Chips+Agroindustry+at+Bandar+Lampung+(2)+the+influence+of+creativity+on+marketing+performance+either+directly+or+indirectly+through+innovation%2C++and+(3)+the+influence+of+innovation+on+marketing+performance+of+the+chips+agroindustry.This+research+was+taken+in+Central+of+Chips+Agroindustry+at+Bandar+Lampung.The+researchwas+conducted+in+December+2013+to+December+2014using+sensus+method.+The+respondents+of+this+research+are+whole+population+in+Central+of+Chips+Agroindustry+at+Bandar+Lampungthat+are+consist+of28+entrepreneurs.+The+variables+of+research+consistsof++dimensions+and+indicators+and+measured+using+Likert+scale.++The+data+was+analyzed+by+descriptive+and+verificative+analysis.+The+results+showed+that+(1)+the+creativity%2C+the+innovation+and+the+marketing+performance+of+the+chips+agroindustry+in+the+Central+of+Chips+Agroindustry+at+Bandar+Lampungin+the+high+category%3B+(2)+creativity++has+indirectly+influence+on+the+performance+through+innovation+of+the+chips+agroindustry%2C+and+(3)+innovation+has+positive+influence+on+the+marketing+performance+of+the+chips+agroindustry.%0D%0A%0D%0AKey+Words%3A+creativity%2C+innovation%2C+marketing+performance.%0D%0A&rft.publisher=Fakultas+Pertanian&rft.date=2014-12-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F1%2F1.%2520ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F2%2F2.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F3%2F4.%2520COVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F4%2F3.%2520COVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F5%2F5.%2520LEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F6%2F6.%2520LEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F8%2F7.%2520RIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F10%2F7.%2520RIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F11%2F8.%2520SANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F12%2F9.%2520DAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F13%2F10.%2520DAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F14%2F11.%2520DAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F19%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F20%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F21%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Ita+Musliha%2C+1014023067++(2014)+PENGARUH+KREATIVITAS+DAN+INOVASI+TERHADAP+KINERJA+PEMASARAN+AGROINDUSTRI+KERIPIK+DI+SENTRA+INDUSTRI+KERIPIK+BANDAR+LAMPUNG.++Fakultas+Pertanian%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F6325%2F