@misc{eprints63256,
           month = {Pebruari},
           title = {Integrated Marketing CommunicationAksi Cepat Tanggap (ACT) Dalam Meningkatkan Minat
Donatur Pada Program Kapal Kemanusiaan Palestina dan Tanggap Darurat Bencana
(Studi DeskriptifKualitatif Pada Aksi Cepat Tanggap (ACT) Di Bandar Lampung)},
          author = {Suryani Jenny Wulan },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS ILMU SOSIAL DAN ILMU POLITIK},
            year = {2022},
             url = {http://digilib.unila.ac.id/63256/},
        abstract = {
This study aims to determine the Integrated Marketing Communication of Aksi Cepat Tanggap(ACT) in increasing
donor interest in the Humanitarian Ship and Disaster Emergency Response program. The type of research used in
this research is descriptive qualitative. Sources of data in this study are primary and secondary data. Data was
collected bymeans of observation, interviews and documentation of research results. After the data is collected
then it is analyzed qualitatively to get research conclusions. Based on the results of the study, it was found that
from all activities, IMC carried out byACT Lampung in attracting donors was interrelated with one another, this
was based on the elements of IMC, namely advertising, sales promotion, events, public relations, personal selling,
and direct marketing. IMC is significantly able to have a positive effect on the ACT Lampung brand itself.
Marketing activities carried out by ACT Lampung, have made ACT Lampung take part in conducting humanitarian
activities both nationally and internationally and seek to increase the interest of donors in various fields. ACT
Lampung is trying to help alleviate poverty, and help many disaster victims, as well as to empower the community
to become a civilized and better society. Of these various IMC activities, the most significant influence in efforts to
increase donor interest lies in the elements of advertising and direct marketing where through these advertising
activities, the public gets a lot of information that is conveyed through various media, both through social media
Instagram, Facebook and also through social media. print media such as brochures, leaflets, and banners. The
second lies in direct marketing, where it has high flexibility in reaching donors, if done properly it will be able to
generate a high value of interest with the value of costs, and energy, which must be spent by ACT tends to be low.
Keywords: Integrated Marketing Communication (IMC), Aksi Cepat Tanggap (ACT), Donor Interest, Disaster
Emergency Response


}
}