?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PUBLIC+RELATIONS+PT+PERKEBUNAN+NUSANTARA+VII+DALAM+MELAKSANAKAN+PUBLISITAS+BERITA+POSITIF+PERUSAHAAN&rft.creator=ANGGI+APRILIA%2C+1906071028&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Strategi+merupakan+sebuah+rencana+yang+disusun+untuk+memberikan+arah+tindakan+dan+cara+bagaimana+tindakan+tersebut+dilakukan+untuk+mencapai+tujuan.+PT+Perkebunan+Nusantara+VII+merupakan+perusahaan+yang+menjalankan+usaha+di+bidang+agribisnis+dan+agroindustri+yang+memiliki+empat+komoditas+utama%2C+yaitu+sawit%2C+karet%2C+gula%2C+dan+tebu.+Tujuan+dari+penulisan+Tugas+Akhir+ini+adalah+untuk+mengetahui+bagaimana+strategi+Public+Relations+yang+dilakukan+Humas+PT+Perkebunan+Nusantara+VII+dalam+menjalin+hubungan+baik+dengan+media+(Media+Relations)+guna+melaksanakan+publisitas+berita+positif+perusahaan.+Dengan+kata+lain+terdapat+simbiosis+mutualisme+yang+terbangun+di+antara+keduanya+yang+pada+akhirnya+melahirkan+sebuah+hubungan+yang+harmonis.+Dalam+Tugas+Akhir+ini+penulis+menggunakan+metode+pengumpulan+data+berupa+observasi%2C+wawancara%2C+dokumentasi%2C+dan+studi+pustaka.+Hasil+penulisan+ini+menunjukkan+bahwa+dalam+melakukan+strategi+Public+Relations%2C+Humas+PT+Perkebunan+Nusantara+VII+menggunakan+pendekatan+kerja+sama.+Pendekatan+kerja+sama+dilakukan+sebagai+upaya+membina+hubungan+yang+harmonis+dengan+media+melalui+Media+Relations.+Kegiatan+Media+Relations+yang+dilakukan+PT+Perkebunan+Nusantara+VII+adalah+media+gathering%2C+media+visit%2C+menyelenggarakan+konferensi+pers%2C+memfasilitasi+karyawan+dalam+mendapatkan+informasi+(news+services)%2C+dan+manajemen+konflik.+Melalui+kegiatan+ini+diharapkan+dapat+memberikan+pengaruh+positif+terhadap+perusahaan+dalam+mencapai+publisitas+yang+maksimal+terkait+publisitas+berita+positif+perusahaan%2C+dan+untuk+keberlangsungan+usaha.+Hubungan+yang+dibangun+antara+Humas+PT+Perkebunan+Nusantara+VII+dengan+media+juga+berdiri+di+atas+prinsip+saling+menghargai+peran+dan+fungsinya+masing-masing.%0D%0A%0D%0AKata+Kunci+%3A+Strategi%2C+Public+Relations%2C+Media+Relations%2C+Publisitas%2C+Berita%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AStrategy+is+a+plan+drawn+up+to+provide+direction+for+action+and+the+way+in+which+these+actions+are+taken+to+achieve+goals.+PT+Perkebunan+Nusantara+VII+is+a+company+that+operates+in+the+field+of+agribusiness+and+agro-industry+which+has+4+main+commodities%2C+namely+palm+oil%2C+rubber%2C+sugar%2C+and+sugar+cane.+The+purpose+of+writing+this+Final+Project+is+to+find+out+how+the+Public+Relations+strategy+carried+out+by+PR+PT+Perkebunan+Nusantara+VII+in+establishing+good+relations+with+the+media+(Media+Relations)+in+order+to+carry+out+positive+corporate+news+publicity.+In+other+words%2C+there+is+a+symbiotic+mutualism+that+is+built+between+the+two+which+ultimately+gives+birth+to+a+harmonious+relationship.+In+this+final+project+the+author+uses+data+collection+methods+in+the+form+of+observation%2C+interviews%2C+documentation%2C+and+literature+study.+The+results+of+this+paper+indicate+that+in+carrying+out+the+Public+Relations+strategy%2C+Public+Relations+of+PT+Perkebunan+Nusantara+VII+uses+a+cooperative+approach.+The+cooperative+approach+is+carried+out+an+effort+to+foster+harmonious+relations+with+the+media+through+Media+Relations.+Media+Relations+activities+carried+out+by+PT+Perkebunan+Nusantara+VII+are+media+gatherings%2C+media+visits%2C+holding+press+conferences%2C+facilitating+employees+in+obtaining+information+(news+services)%2C+and+conflict+management.+Through+this+activity%2C+it+is+expected+to+have+a+positive+influence+on+the+company+in+achieving+maximum+publicity+related+to+the+company's+positive+news+publicity%2C+and+for+business+continuity.+The+relationship+that+was+built+between+the+PR+of+PT+Perkebunan+Nusantara+VII+and+the+media+also+stood+on+the+principle+of+mutual+respect+for+each+other's+roles+and+functions.%0D%0A%0D%0AKeywords%3A+Strategy%2C+Public+Relations%2C+Media+Relations%2C+Publicity%2C+News&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2022-05-23&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63307%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63307%2F2%2FTUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63307%2F3%2FTUGAS%2520AKHIR%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANGGI+APRILIA%2C+1906071028++(2022)+STRATEGI+PUBLIC+RELATIONS+PT+PERKEBUNAN+NUSANTARA+VII+DALAM+MELAKSANAKAN+PUBLISITAS+BERITA+POSITIF+PERUSAHAAN.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F63307%2F