?url_ver=Z39.88-2004&rft_id=1516051027&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+RETAIL+MIX+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+(Survei+Pada+Konsumen+Alfamart+di+Kecamatan+Kemiling+Bandar+Lampung)%0D%0A&rft.creator=+++Assyifa++Salsabila%2C+1516051027&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+retail+mix+terhadap+keputusan+pembelian+konsumen+Alfamart+Kemiling.+Jenis+penelitian+yakni+explanatory+research+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini+ialah+%0D%0Akonsumen+Alfamart.+Teknik+pengambilan+sampel+menggunakan+non+probability+sampling+dengan+metode+purposive+sampling+dengan+sampel+berjumlah+100+responden.+Teknik+pengumpulan+data+menggunakan+kuesioner+dengan+menggunakan+skala+likert.+Analisis+data+dengan+menggunakan+regresi+linear+berganda+dengan+menggunakan+program+SPSS+versi+25.+Hasil+penelitian+%0D%0Amenyatakan+bahwa+variabel+lokasi%2C+pelayanan+pelanggan+dan+bauran+pemasaran+berpengaruh+signifikan+sedangkan+variabel+produk+berpengaruh+negatif+terhadap+keputusan+pembelian+konsumen.+Sedangkan+variabel+harga%2C+desain+%26+tampilan+toko+berpengaruh+tidak+signifikan+terhadap+keputusan+pembelian+konsumen.%0D%0AKata+Kunci+%3A+Retail+Mix%2C+Keputusan+Pembelian+Konsumen+%0D%0A%0D%0A%0D%0AThis+research+was+aimed+to+find+out+the+effect+of+retail+mix+on+consumer+purchasing+decision+on+Alfamart+Kemiling.+The+research+applies+the+explanatory+with+quantitative+approach.+The+population+in+this+study+were+customer+of+Alfamart.+The+sampling+technique+in+this+study+is+non+probability+sampling+with+purposive+sampling+method+with+sample+of+100+respondents.+The+data+were+obtained+from+questionnaire+through+likert+scale.+Data+analysis+using+multiple+linear+regression+with+used+SPSS+version+25+program.+The+result+of+this+study+showed+variable+location%2C+customer+service+and+communication+mix+has+significant+effect+but+variable+of+product+has+negative+effect+on+customer+purchasing+decision.+Variable+of+pricing+and+store+design+%26+display+has+not+significant+effect+on+consumer+purchasing+decision.+%0D%0AKeyword+%3A+Retail+Mix%2C+Consumer+Purchasing+Decision%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-06-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63334%2F1%2FABSTRAK%2520%2528ABSTRACK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63334%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63334%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++Assyifa+Salsabila%2C+1516051027++(2022)+PENGARUH+RETAIL+MIX+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+(Survei+Pada+Konsumen+Alfamart+di+Kecamatan+Kemiling+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F63334%2F