?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PUBLIC+RELATIONS+BENING'S+CLINIC+LAMPUNG+DALAM+MEMBANGUN+BRAND+IMAGE&rft.creator=DEAJENG+++ROSITA%2C++SITI+&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Persaingan+industri+dalam+dunia+kecantikkan+semakin+hari+semakin+berkembang.+Meningkatnya+tren+kecantikan+di+Indonesia%2C+maka+untuk+area+Kota+Bandar+Lampung+sendiri+sudah+banyak+berdiri+klinik+kecantikan%2C+hal+ini+akan+menyebabkan+persaingan+yang+semakin+tinggi+dalam+industri+kecantikan+di+Kota+Bandar+Lampung.+Setiap+klinik+kecantikan+perlu+memberikan+layanan+dan+strategi+hubungan+yang+baik+pada+publiknya+serta+untuk+membangun+brand+image+yang+positif+dan+diterima+dengan+baik%2C+disinilah+peran+public+relations+sangat+dibutuhan.+Bening%E2%80%99s+Clinic+Lampung+salah+satu+klinik+yang+berdiri+di+Bandar+Lampung+yang+memiliki+alat+laser+terlangkap+dan+menjadi+tempat+penelitian+penulis.+Rumusan+masalah+penelitian+adalah+bagaimana+strategi+public+relations+Bening%E2%80%99s+Clinic+Lampung+dalam+membangun+brand+image.+Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+startegi+PR+Bening%E2%80%99s+Clinic+Lampung+dalam+membangun+brand+image.Teknik+pengumpulan+data+yang+digunakan+yaitu+teknik+obervasi+yaitu%2C+teknik+kepustakaan+dan+teknik+wawancara+dengan+sumber+PR+Bening%E2%80%99s+Clinic+Lampung.+%0D%0ABerdasarkan+hasil+penelitian+yang+didapat%2C+PR+Bening%E2%80%99s+Clinic+Lampung+melakukan+strategi+kerjasama+dengan+pihak+hotel+dan+caffee%2C+mengadakan+event+beauty+class+dan+open+booth%2C+dan+melakukan+publikasi+melalui+media+sosial+Instagram+%40beningsclinic_lampung.+Lalu+strategi+yang+dilakukan+berhasil+membangun+brand+image+dengan+mengukur+keberhasilannya+dengan+cara+melihat+pelanggan+baru+yang+datang+dan+data+pengunjung+naik+200+orang+perbulan+dan+banyak+penawaran+dari+pihak+lain+untuk+mengadakan+kerjasama.%0D%0AKata+kunci%3A+strategi+public+relations%2C+bening%E2%80%99s+clinic%2C+brand+image.%0D%0A%0D%0AIndustry+competition+in+the+world+of+beauty+is+growing+day+by+day.+The+increasing+trend+of+beauty+in+Indonesia%2C+therefore+for+the+Bandar+Lampung+City+area+itself%2C+there+are+many+beauty+clinics+established%2C+this+will+lead+to+higher+competition+in+the+beauty+industry+in+Bandar+Lampung+City.+Every+beauty+clinic+needs+to+provide+services+and+good+relationship+strategies+to+the+public+and+to+build+a+positive+and+well-accepted+brand+image%2C+this+is+where+the+role+of+public+relations+is+needed.+Bening's+Clinic+Lampung+is+one+of+the+clinics+that+was+established+in+Bandar+Lampung+which+has+the+most+complete+laser+equipment+and+is+the+place+for+the+author's+research.+The+formulation+of+the+research+problem+is+how+the+public+relations+strategy+of+Bening's+Clinic+Lampung+in+building+a+brand+image.+This+study+aims+to+find+out+how+the+PR+strategy+of+Bening's+Clinic+Lampung+in+building+a+brand+image.+Data+collection+techniques+used+are+observational+techniques%2C+namely%2C+library+techniques+and+interview+techniques+with+sources+of+PR+Bening's+Clinic+Lampung.%0D%0ABased+on+the+research+results+obtained%2C+PR+Bening's+Clinic+Lampung+carried+out+a+strategy+of+cooperation+with+hotels+and+cafes%2C+held+beauty+class+events+and+open+booths%2C+and+publishes+through+social+media+Instagram+%40beningsclinic_lampung.+Then+the+strategy+carried+out+succeeded+in+building+a+brand+image+by+measuring+its+success+by+looking+at+new+customers+who+came+and+visitor+data+increased+by+200+people+per+month+and+many+offers+from+other+parties+for+cooperation.%0D%0AKeywords%3A+public+relations+strategy%2C+bening%E2%80%99s+clinic%2C+brand+image&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-06-15&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63663%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63663%2F2%2FTUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63663%2F3%2FTUGAS%2520AKHIR%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DEAJENG+ROSITA%2C+SITI+++(2022)+STRATEGI+PUBLIC+RELATIONS+BENING'S+CLINIC+LAMPUNG+DALAM+MEMBANGUN+BRAND+IMAGE.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F63663%2F