?url_ver=Z39.88-2004&rft_id=1641011036&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+LAYANAN+PURNA+JUAL+TERHADAP+KEPUASAN+%0D%0APELANGGAN+PADA+CV+ROLYA+MOTOR+%0D%0ADI+BANDAR+LAMPUNG&rft.creator=Bastian+sularso%2C+1641011036&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=338+Produksi&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.subject=381+Perdagangan&rft.subject=388+Transportasi&rft.description=ABSTRAK%0D%0A%0D%0APENGARUH+LAYANAN+PURNA+JUAL+TERHADAP+KEPUASAN+%0D%0APELANGGAN+PADA+CV+ROLYA+MOTOR+%0D%0ADI+BANDAR+LAMPUNG%0D%0AOleh+%0D%0ABASTIAN+SULARSO%0D%0A%0D%0ALayanan+purna+jual+yang+diberikan+Sepeda+Motor+Yamaha+melalui+Dealer-Dealer+resminya%0D%0Aini+berupa+garansi%2C+layanan+konsultasi+lanjutan%2C+pemeliharaan%2C+perbaikan%2C+dan+penyediaan+%0D%0Asuku+cadang.+CV+Rolya+Motor+di+Kota+Bandar+Lampung+adalah+salah+satu+perusahaan+yang%0D%0Amenjadi+Authorized+Dealer+Motor+Yamaha+untuk+melayani+pasar+konsumen+di+daerah+Bandar%0D%0ALampung.+Permasalahanya+adalah+Apakah+pelayanan+purna+jual+berpengaruh+terhadap+%0D%0Akepuasan+pelanggan+CV+Rolya+Motor+di+Kota+Bandar+Lampung.+Metode+pengumpulan+data+%0D%0Amengunakan+sampel%2C+dengan+teknik+Purposive+Sampling%2C+dengan+jumlah+sampel+100+%0D%0AResponden.+Berdasarkan+hasil+pembahasan+dengan+perhitungan+model+statistik+regresi+%0D%0Aberganda+serta+pembahasan+terhadap+permasalahan+secara+keseluruhan%2C+semua+variabel%0D%0Alayanan+purna+jual+(+garansi%2C+suku+cadang%2C+perawatan+%26+perbaikan+serta+fasilitas)+memiliki+%0D%0Apengaruh+pada+kepuasan+pelanggan+sebesar+91%2C30%25%2C+variabel+yang+mempunyai+pengaruh+%0D%0Apaling+besar+secara+parsial+adalah+variabel+Fasilitas+pelayanan+perbaikan+atau+perawatan.+%0D%0AVariabel+ini+mempunyai+pengaruh+sebesar+0%2C988+terhadap+kepuasan+pelanggan.%0D%0A%0D%0AKata+Kunci%3A+Layanan+Purna+Jual%2C+Kepuasan+Pelanggan%2C+Statistik+Regresi+Berganda%0D%0A%0D%0A%0D%0AABSTRACT%0D%0ATHE+INFLUENCE+OF+AFTER+SALES+SERVICES+ON+CUSTOMER+SATISFACTION+AT+CV+ROLYA+MOTOR%0D%0AIN+BANDAR+LAMPUNG%0D%0ABy%0D%0ABASTIAN+SULARSO%0D%0AAfter-sales+services+provided+by+Yamaha+Motorcycles+through+their+authorized+dealers+are+in+the+%0D%0Aform+of+guarantees%2C+follow-up+consulting+services%2C+maintenance%2C+repairs%2C+and+the+provision+of+spare+%0D%0Aparts.+CV+Rolya+Motor+in+Bandar+Lampung+City+is+one+of+the+companies+that+has+become+an+%0D%0AAuthorized+Dealer+for+Yamaha+Motorcycles+to+serve+the+consumer+market+in+the+Bandar+Lampung+%0D%0Aarea.+The+problem+is+whether+after-sales+service+has+an+effect+on+customer+satisfaction+of+CV+Rolya+%0D%0AMotor+in+Bandar+Lampung+City.+The+data+collection+method+uses+a+sample%2C+with+purposive+sampling+%0D%0Atechnique%2C+with+a+sample+of+100+respondents.+Based+on+the+results+of+the+discussion+with+the+%0D%0Acalculation+of+the+multiple+regression+statistical+model+as+well+as+a+discussion+of+the+overall+problem%2C+%0D%0Aall+after-sales+service+variables+(warranty%2C+spare+parts%2C+maintenance+%26+repair+and+facilities)+have+an%0D%0Ainfluence+on+customer+satisfaction+of+91.30%25%2C+the+variable+that+has+the+greatest+influence+partially+is+%0D%0Athe+variable+repair+or+maintenance+service+facilities.+This+variable+has+an+effect+of+0.988+on+customer+%0D%0Asatisfaction.%0D%0AKeywords%3A+After+Sales+Service%2C+Customer+Satisfaction%2C+Multiple+Regression+Statistics&rft.publisher=Fakultas+Ekonomi+dan+bisnis&rft.date=2022-01-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63665%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63665%2F2%2F1.%2520Skripsi%2520full.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63665%2F3%2F1.Skripsi%2520tanpa%2520pembahasan.pdf&rft.identifier=++Bastian+sularso%2C+1641011036++(2022)+PENGARUH+LAYANAN+PURNA+JUAL+TERHADAP+KEPUASAN+PELANGGAN+PADA+CV+ROLYA+MOTOR+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+bisnis%2C+Universitas+lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F63665%2F