?url_ver=Z39.88-2004&rft_id=1516051065&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SALES+PROMOTION%2C+ONLINE+CUSTOMER+REVIEW+%0D%0ADAN+CUSTOMER+TRUST+TERHADAP+KEPUTUSAN+%0D%0APEMBELIAN+KONSUMEN%0D%0A(Survei+pada+Mahasiswa+Pengguna+Shopee+di+Universitas+Lampung)&rft.creator=+Fransiska+Helen++Wandita%2C+1516051065&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+sales+promotion%2C+online+customer+review%2C+dan+customer+trust+terhadap+keputusan+pembelian+mahasiswa+pengguna+Shopee+di+Universitas+Lampung.+Jenis+penelitian+ini+yaitu+explanatory+%0D%0Aresearch+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini+adalah+mahasiswa+pengguna+Shopee+di+Universitas+Lampung.+Teknik+pengambilan+sampel+menggunakan+non+probability+sampling+dengan+metode+purposive+sampling+dengan+sampel+berjumlah+100+responden.+Teknik+pengumpulan+data+menggunakan+kuesioner+dengan+skala+likert.+Analisis+data+menggunakan+regresi+linier+berganda+dengan+menggunakan+program+SPSS+versi+24.+Hasil+penelitian+menyatakan+bahwa+variabel+sales+promotion+dan+customer+trust+berpengaruh+signifikan+sedangkan+variabel+online+customer+review+tidak+berpengaruh+signifikan+terhadap+keputusan+pembelian+%0D%0Akonsumen.+%0D%0AKata+Kunci+%3A+Sales+Promotion%2C+Online+Customer+Review%2C+Customer+Trust%2C+Keputusan+Pembelian+Konsumen.%0D%0A%0D%0AThis+research+was+aimed+to+find+out+the+effects+of+sales+promotion%2C+online+customer+review%2C+and+customer+trust+on+consumer+purchase+decision+Shopee+user+student+at++University+of+Lampung.+The+research+applies+the+explanatory+with+quantitative+approach.+The+population+in+this+were+Shopee+user+students+at+University+of+Lampung.+The+sampling+technique+in+this+study+is+non+probability+sampling+with+%0D%0Apurposive+sampling+method+with+sample+off+100+respondents.+The+data+were+obtained+from+questionnaire+through+likert+scale.+Data+analysis+using+multiple+linear+regression+with+used+SPSS+version+24+program.+The+result+of+this+study+showed+variable+sales+promotion+and+customer+trust+has+significant+effect%2C+while+variable+online+customer+review+has+not+effect+on+consumer+purchase+decision.%0D%0AKeyword+%3A+Sales+Promotion%2C+Online+Customer+Review%2C+Customer+Trust%2C+Consumer+%0D%0APurchase+Decision%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-06-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63712%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63712%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63712%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++Fransiska+Helen+Wandita%2C+1516051065++(2022)+PENGARUH+SALES+PROMOTION%2C+ONLINE+CUSTOMER+REVIEW+DAN+CUSTOMER+TRUST+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+(Survei+pada+Mahasiswa+Pengguna+Shopee+di+Universitas+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F63712%2F