@misc{eprints63785,
           month = {Juni},
           title = {PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN
BERKUNJUNG WISATAWAN PANTAI KERANG MAS KABUPATEN 
LAMPUNG TIMUR},
          author = {1516051076    RAHMAT SUPRAYOGI},
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS ILMU SOSIAL DAN ILMU POLITIK},
            year = {2022},
             url = {http://digilib.unila.ac.id/63785/},
        abstract = {ABSTRAK
 
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN
BERKUNJUNG WISATAWAN PANTAI KERANG MAS KABUPATEN 
LAMPUNG TIMUR
 
Oleh
 
RAHMAT SUPRAYOGI
 
 
Penelitian ini bertujuan untuk mengetahui besarnya pengaruh product, price, place,
promotion, people, process dan physical evidence terhadap keputusan berkunjung
wisatawan mengunjungi objek Wisata Pantai Kerang Mas Kabupaten Lampung
Timur. Jenis penelitian adalah eksplanasi dengan pendekatan kuantitatif. Populasi
dalam penelitian ini adalah wisatawan yang berkunjung pada objek wisata Pantai
Kerang Mas. Teknik pengambilan sampel menggunakan purposive sampling
dengan sampel 100 responden. Data tersebut diperoleh dari kuesioner
menggunakan skala likert. Analisis data penelitian ini menggunakan analisis
statistik regresi linier berganda. Hasil penelitian menjelaskan secara parsial.
product, price, place, promotion, people dan physical evidence berpengaruh
positif
dan signifikan terhadap keputusan berkunjung. Secara simultan, product, price,
place, promotion, people, process dan physical evidence terhadap keputusan
berkunjung. Implikasi penelitian ini adalah pengelola Pantai Kerang Mas
meningkatkan promosi agar meningkatkan jumlah wisatawan yang datang.
Pengelola Pantai Kerang Mas juga harus memperbaiki, menambah fasilitas
pendukung yang ada agar pengunjung lebih nyaman dalam melakukan
kunjungannya.
 

Kata Kunci: Product, Price, Place, Promotion, People, Process dan Physical 
Evidence, Keputusan Berkunjung

ABSTRACT
 
THE INFLUENCE OF SERVICE MARKETING MIX ON DECISIONS TO
VISIT KERANG MAS BEACH TOURISTS, EAST LAMPUNG REGENCY 

By 
RAHMAT SUPRAYOGI 
 
This study aims to determine the magnitude of the influence of product, price, place,
promotion, people, process, and physical evidence on the decision to visit tourists
visiting the Kerang Mas Beach Tourism object, East Lampung district. This type of
research is an explanation with a quantitative approach. The population in this
study were tourists who visited the Kerang Mas Beach tourist attraction. The
sampling technique used purposive sampling with a sample of 100 respondents. The
data was obtained from a questionnaire using a Likert scale. The data analysis of
this research used multiple linear regression statistical analysis. The results of the
study explain partially. product, price, place, promotion, people, and physical
evidence have a positive and significant effect on the decision to visit.
Simultaneously, product, price, place, promotion, people, process, and physical
evidence of the decision to visit. The implication of this research is that the manager
of  Kerang Mas Beach increases promotions in order to increase the number of
tourists who come. The manager of Kerang Mas Beach must also improve, add
existing supporting facilities so that visitors are more comfortable in making their
visit.


Keywords: Product, Price, Place, Promotion, People, Process Dan Physical 
Evidence, Visit Decision}
}