?url_ver=Z39.88-2004&rft_id=1516051076&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BAURAN+PEMASARAN+JASA+TERHADAP+KEPUTUSAN%0D%0ABERKUNJUNG+WISATAWAN+PANTAI+KERANG+MAS+KABUPATEN+%0D%0ALAMPUNG+TIMUR&rft.creator=+++RAHMAT+SUPRAYOGI%2C+1516051076&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.subject=304+Faktor+yang+mempengaruhi+perilaku+sosial&rft.description=ABSTRAK%0D%0A+%0D%0APENGARUH+BAURAN+PEMASARAN+JASA+TERHADAP+KEPUTUSAN%0D%0ABERKUNJUNG+WISATAWAN+PANTAI+KERANG+MAS+KABUPATEN+%0D%0ALAMPUNG+TIMUR%0D%0A+%0D%0AOleh%0D%0A+%0D%0ARAHMAT+SUPRAYOGI%0D%0A+%0D%0A+%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+product%2C+price%2C+place%2C%0D%0Apromotion%2C+people%2C+process+dan+physical+evidence+terhadap+keputusan+berkunjung%0D%0Awisatawan+mengunjungi+objek+Wisata+Pantai+Kerang+Mas+Kabupaten+Lampung%0D%0ATimur.+Jenis+penelitian+adalah+eksplanasi+dengan+pendekatan+kuantitatif.+Populasi%0D%0Adalam+penelitian+ini+adalah+wisatawan+yang+berkunjung+pada+objek+wisata+Pantai%0D%0AKerang+Mas.+Teknik+pengambilan+sampel+menggunakan+purposive+sampling%0D%0Adengan+sampel+100+responden.+Data+tersebut+diperoleh+dari+kuesioner%0D%0Amenggunakan+skala+likert.+Analisis+data+penelitian+ini+menggunakan+analisis%0D%0Astatistik+regresi+linier+berganda.+Hasil+penelitian+menjelaskan+secara+parsial.%0D%0Aproduct%2C+price%2C+place%2C+promotion%2C+people+dan+physical+evidence+berpengaruh%0D%0Apositif%0D%0Adan+signifikan+terhadap+keputusan+berkunjung.+Secara+simultan%2C+product%2C+price%2C%0D%0Aplace%2C+promotion%2C+people%2C+process+dan+physical+evidence+terhadap+keputusan%0D%0Aberkunjung.+Implikasi+penelitian+ini+adalah+pengelola+Pantai+Kerang+Mas%0D%0Ameningkatkan+promosi+agar+meningkatkan+jumlah+wisatawan+yang+datang.%0D%0APengelola+Pantai+Kerang+Mas+juga+harus+memperbaiki%2C+menambah+fasilitas%0D%0Apendukung+yang+ada+agar+pengunjung+lebih+nyaman+dalam+melakukan%0D%0Akunjungannya.%0D%0A+%0D%0A%0D%0AKata+Kunci%3A+Product%2C+Price%2C+Place%2C+Promotion%2C+People%2C+Process+dan+Physical+%0D%0AEvidence%2C+Keputusan+Berkunjung%0D%0A%0D%0AABSTRACT%0D%0A+%0D%0ATHE+INFLUENCE+OF+SERVICE+MARKETING+MIX+ON+DECISIONS+TO%0D%0AVISIT+KERANG+MAS+BEACH+TOURISTS%2C+EAST+LAMPUNG+REGENCY+%0D%0A%0D%0ABy+%0D%0ARAHMAT+SUPRAYOGI+%0D%0A+%0D%0AThis+study+aims+to+determine+the+magnitude+of+the+influence+of+product%2C+price%2C+place%2C%0D%0Apromotion%2C+people%2C+process%2C+and+physical+evidence+on+the+decision+to+visit+tourists%0D%0Avisiting+the+Kerang+Mas+Beach+Tourism+object%2C+East+Lampung+district.+This+type+of%0D%0Aresearch+is+an+explanation+with+a+quantitative+approach.+The+population+in+this%0D%0Astudy+were+tourists+who+visited+the+Kerang+Mas+Beach+tourist+attraction.+The%0D%0Asampling+technique+used+purposive+sampling+with+a+sample+of+100+respondents.+The%0D%0Adata+was+obtained+from+a+questionnaire+using+a+Likert+scale.+The+data+analysis+of%0D%0Athis+research+used+multiple+linear+regression+statistical+analysis.+The+results+of+the%0D%0Astudy+explain+partially.+product%2C+price%2C+place%2C+promotion%2C+people%2C+and+physical%0D%0Aevidence+have+a+positive+and+significant+effect+on+the+decision+to+visit.%0D%0ASimultaneously%2C+product%2C+price%2C+place%2C+promotion%2C+people%2C+process%2C+and+physical%0D%0Aevidence+of+the+decision+to+visit.+The+implication+of+this+research+is+that+the+manager%0D%0Aof++Kerang+Mas+Beach+increases+promotions+in+order+to+increase+the+number+of%0D%0Atourists+who+come.+The+manager+of+Kerang+Mas+Beach+must+also+improve%2C+add%0D%0Aexisting+supporting+facilities+so+that+visitors+are+more+comfortable+in+making+their%0D%0Avisit.%0D%0A%0D%0A%0D%0AKeywords%3A+Product%2C+Price%2C+Place%2C+Promotion%2C+People%2C+Process+Dan+Physical+%0D%0AEvidence%2C+Visit+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-06-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63785%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63785%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F63785%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++RAHMAT+SUPRAYOGI%2C+1516051076++(2022)+PENGARUH+BAURAN+PEMASARAN+JASA+TERHADAP+KEPUTUSAN+BERKUNJUNG+WISATAWAN+PANTAI+KERANG+MAS+KABUPATEN+LAMPUNG+TIMUR.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F63785%2F