?url_ver=Z39.88-2004&rft_id=1814131060&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KERAGAAN+AGROINDUSTRI+PISANG+GORENG+BEKU+SHAMIYA%0D%0A%0D%0A%0D%0A&rft.creator=++DINDA+ANISYARA++OLYVIA+%2C+1814131060&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+(1)+pola+alir+rantai+pasok%2C+manajemen+persediaan%2C+dan+penilaian+persediaan+(2)+jumlah+penjualan+yang+harus+dicapai%2C+keuntungan%2C+dan+nilai+tambah+produk%2C+dan+(3)+penerapan+bauran+pemasaran.+Penelitian+ini+menggunakan+metode+studi+kasus+pada+agroindustri+pisang+goreng+beku+Shamiya+yang+terletak+di+Kecamatan+Kedaton+Kota+Bandar+Lampung.+Penentuan+lokasi+penelitian+dilakukan+secara+sengaja+(purposive)+dengan+pertimbangan++bahwa+agroindustri+tersebut++merupakan+produsen+pisang++goreng+beku+pertama+di+Kota+Bandar+Lampung.++Responden+dalam+penelitian+ini+adalah+pemilik+dan+karyawan+agroindustri+serta+30+konsumen+pisang+goreng+beku+Shamiya.+++Pengumpulan+data+dilaksanakan+pada+Bulan+Desember+2021-Februari%0D%0A2022.++Metode+analisis+data+yang+digunakan+adalah+analisis+pola+alir+rantai+pasok%2C%0D%0Aanalisis+manajemen+persediaan+dengan+metode+EOQ%2C+analisis+penilaian+persediaan+dengan+metode+FIFO%2C+analisis+titik++impas+(BEP)%2C+analisis+keuntungan%2C+analisis+nilai+tambah%2C+dan+analisis+bauran+pemasaran+berdasarkan+perspektif+pemilik+agroindustri+dan+perspektif+konsumen+serta+analisis+harga+pokok+produksi.++Hasil+penelitian+menunjukkan+bahwa+(1)+terdapat+tiga+macam+aliran+rantai+pasok+pada+agroindustri+pisang+goreng+beku+Shamiya+yaitu+aliran+produk%2C+aliran+finansial%2C+dan+aliran+informasi+yang+tergolong+lancar.+++Pengadaan+bahan+baku+belum+optimal+karena+dengan+model+EOQ+masih+dapat++dihemat+sebesar+86%2C16+persen.++++Nilai+persediaan+akhir+pisang+kepok+sebesar+89%2C51+persen+dan+pisang+tanduk+sebesar%0D%0A10%2C49+persen.+(2)+jumlah+penjualan+agroindustri+pisang+goreng+beku+Shamiya+saat%0D%0Aini+sudah+berada+di+atas+perhitungan+BEP.+++Keuntungan+seluruh+produk+pisang+goreng+++beku+++sebesar+++Rp+++279.213.266%2C94++per++bulan.++++++Nilai++tambah++pada+agroindustri+ini+positif+sehingga+usaha+agroindustri+menguntungkan.+(3)+kegiatan+pemasaran+sudah+menerapkan+marketing+mix+dan+penetapan+harga+jual+yang+dilakukan+agroindustri+sudah+baik%2C+karena+sudah+di+atas+hasil+perhitungan+HPP%2C+serta+agroindustri+telah+menerapkan+komponen+bauran+pemasaran+dengan+baik+berdasarkan+kriteria+penilaian+konsumen.%0D%0A%0D%0AKata+kunci+%3A+agroindustri%2C+keragaan%2C+pisang+goreng+beku%0D%0A%0D%0AThis+study+aims+to+analyze+(1)+supply+chain+flow+patterns%2C+inventory+management%2C+and+inventory+valuation+(2)+the+number+of+sales+to+be+achieved%2C+profits%2C+and+added+value+of+the+product%2C+and+(3)+the+implementation+of+the+marketing+mix.++This+study+uses+a+case+study+method+on+the+Shamiya+frozen+fried+banana+agroindustry+located+in+Kedaton+District%2C+Bandar+Lampung+City.++The+location+of+the+research+was+determined+purposively+with+the+consideration+that+the+agroindustry+was+the+first+frozen+fried+banana+producer+in+Bandar+Lampung+City.++Respondents+in+this+study+were+owners+and+employees+of+agroindustry+and+30+consumers+of+Shamiya+frozen+fried+bananas.++Data+collection+was+carried+out+in+December+2021-February+2022.+The+data+analysis+methods+used+were+supply+chain+flow+pattern+analysis%2C%0D%0Ainventory+management+analysis+using+the+EOQ+method%2C+inventory+valuation%0D%0Aanalysis+using+the+FIFO+method%2C+break+even+point+analysis+(BEP)%2C+profit+analysis%2C+value+added+analysis%2C+and+analysis+of+the+marketing+mix+based+on+the+perspective+of+the+owner+of+the+agroindustry+and+the+perspective+of+the+consumer+and+the+analysis+of+the+cost+of+production.++The+results+showed+that+(1)+there+were+three+kinds+of+supply+chain+flows+in+the+Shamiya+frozen+fried+banana+agroindustry%2C+namely+product+flow%2C+financial+flow%2C+and+information+flow+which+were+classified+as+smooth.++Procurement+of+raw+materials+is+not+optimal+because+with+the+EOQ+model%2C+86.16+percent+can+still+be+saved.++The+final+inventory+value+of+kepok+bananas+is+89.51+percent+and+tanduk+bananas+is+10.49+percent.+(2)+the+sales+of+Shamiya's+frozen+fried+banana+agroindustry+are+now+above+the+BEP+calculation.+The+profit+of+all+frozen+fried+banana+products+is+IDR+279%2C213%2C266.94+per+month.+The+added+value+of+this+agroindustry+is+positive+so+that+the+agroindustry+is+profitable.++(3)+the+marketing+activities+have+implemented+the+marketing+mix+and+the+selling+price+determined+by+the+agroindustry+is+good%2C+because+it+is+above+the+results+of+the+HPP+calculation%2C+and+the+agroindustry+has+implemented+the+components+of+marketing+mix+well+based+on+the+consumers'+assessment+criteria.%0D%0A%0D%0AKeywords+%3A+agroindustry%2C+performance%2C+frozen+fried+banana%0D%0A+%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-06-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64119%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64119%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64119%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++DINDA+ANISYARA+OLYVIA+%2C+1814131060++(2022)+ANALISIS+KERAGAAN+AGROINDUSTRI+PISANG+GORENG+BEKU+SHAMIYA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F64119%2F