?url_ver=Z39.88-2004&rft_id=1816031017&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PESAN+IKLAN+SHOPEE+VERSI+TANGGAL-TANGGAL+SPESIAL+DI+YOUTUBE+TERHADAP+MINAT+MENGGUNAKAN+APLIKASI+SHOPEE%0D%0A(Studi+Pada+Masyarakat+di+Kabupaten+Pringsewu)&rft.creator=+GISTA++++TRIWIDYA+%2C+1816031017&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+apakah+pesan+iklan+shopee+versi+tanggal-tanggal+spesial+di+youtube+dapat+mempengaruhi+minat+menggunakan+aplikasi+Shopee.+Jenis+penelitian+yang+peneliti+gunakan+adalah+penelitian+kuantitatif.+Populasi+pada+penelitian+ini+adalah+masyarakat+di+Kabupaten+Pringsewu+tahun+2021.+Pengambilan+sampel+pada+penelitian+ini+diambil+menggunakan+metode+probability+sampling+dengan+menggunakan+teknik+cluster+random+sampling.+Sampel+dalam+penelitian+ini+berjumlah+100+responden.+Jenis+data+pada+penelitian+ini+menggunakan+data+primer+yang+didapat+dari+hasil+penyebaran+kuesioner+melalui+google+form.+Berdasarkan+hasil+penelitian+didapatkan+bahwa+pesan+iklan+shopee+versi+tanggal-tanggal+spesial+di+youtube+berpengaruh+signifikan+terhadap+minat+menggunakan+aplikasi+shopee+pada+masyarakat+di+Kabupaten+Pringsewu.+Hal+tersebut+menunjukkan+bahwa+seluruh+unsur+pesan+iklan+seperti+isi+pesan%2C+struktur+pesan%2C+format+pesan%2C+dan+sumber+pesan+secara+bersamaan+berpengaruh+terhadap+minat+menggunakan+aplikasi+shopee+pada+masyarakat+di+Kabupaten+Pringsewu.+Kondisi+tersebut+menggambarkan+bahwa+semakin+baik+unsur+pesan+yang+dirancang+dalam+suatu+iklan+produk+atau+jasa+maka+minat+penggunaan+atau+pembelian+produk+atau+jasa+tersebut+akan+semakin+tinggi%2C+sehingga+dalam+menyusun+sebuah+pesan+iklan%2C+indikator+isi+pesan+harus+dirancang+dengan+baik+sehinnga+khalayak+dapat+dengan+mudah+menangkap+isi+pesan+yang+terkandung+dalam+iklan+tersebut+sehingga+dapat+mengubah+perilaku+khalayak+untuk+melalukan+pembelian+atau+menggunakan+suatu+produk+atau+jasa+yang+diiklankan.%0D%0A%0D%0AKata+kunci%3A+pengaruh%2C+pesan%2C+iklan%2C+aplikasi+shopee%0D%0A%E2%80%83%0D%0A%0D%0AThe+purpose+of+this+research+is+to+find+out+whether+shopee+advertising+messages+with+special+dates+on+youtube+can+affect+interest+in+using+the+Shopee+application.+The+type+of+research+that+researchers+use+is+quantitative+research.+The+population+in+this+study+is+the+community+in+Pringsewu+Regency+in+2021.+Sampling+in+this+study+was+taken+using+a+probability+sampling+method+using+a+cluster+random+sampling+technique.+The+sample+in+this+study+amounted+to+100+respondents.+The+type+of+data+in+this+study+used+primary+data+obtained+from+the+results+of+distributing+questionnaires+via+google+form.+Based+on+the+results+of+the+study%2C+it+was+found+that+the+Shopee+advertising+message+version+of+special+dates+on+YouTube+had+a+significant+effect+on+interest+in+using+the+Shopee+application+in+the+community+in+Pringsewu+Regency.+This+shows+that+all+elements+of+the+advertising+message+such+as+message+content%2C+message+structure%2C+message+format%2C+and+message+source+simultaneously+affect+the+interest+in+using+the+Shopee+application+in+the+community+in+Pringsewu+Regency.+This+condition+illustrates+that+the+better+the+message+elements+designed+in+a+product+or+service+advertisement%2C+the+higher+the+interest+in+using+or+purchasing+the+product+or+service%2C+so+that+in+compiling+an+advertising+message%2C+message+content+indicators+must+be+designed+properly+so+that+audiences+can+easily+capture+the+content.+the+message+contained+in+the+advertisement+so+that+it+can+change+the+behavior+of+the+audience+to+make+a+purchase+or+use+an+advertised+product+or+service.+%0D%0A%0D%0A%0D%0AKeywords%3A+influence%2C+message%2C+advertisement%2C+shopee+application%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-06-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64167%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64167%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64167%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++GISTA+TRIWIDYA+%2C+1816031017++(2022)+PENGARUH+PESAN+IKLAN+SHOPEE+VERSI+TANGGAL-TANGGAL+SPESIAL+DI+YOUTUBE+TERHADAP+MINAT+MENGGUNAKAN+APLIKASI+SHOPEE+(Studi+Pada+Masyarakat+di+Kabupaten+Pringsewu).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F64167%2F