?url_ver=Z39.88-2004&rft_id=1816031076&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+BKKBN+PROVINSI+LAMPUNG%0D%0APADA+PROGRAM+PENDEWASAAN+USIA+PERKAWINAN+(PUP)%0D%0ADALAM+MENEKAN+PERNIKAHAN+USIA+ANAK%0D%0ADI+PROVINSI+LAMPUNG&rft.creator=+SHALWA++SAKINAH%2C+1816031076&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Sejak+tahun+2010%2C+BKKBN+memiliki+program+Pendewasaan+Usia+Perkawinan%0D%0A(PUP)+minimal+usia+21+tahun+bagi+Wanita+dan+25+tahun+bagi+pria.+Namun%2C+program%0D%0APUP+belum+mampu+menekan+pernikahan+usia+anak%2C+yang+mana+angka+pernikahan+di%0D%0Ausia+anak+Provinsi+Lampung+mencapai+15%2C81%25+(2021)+maka%2C+penelitian+ini+bertujuan%0D%0Auntuk+menggambarkan+dan+menganalisis+strategi+komunikasi+BKKBN+Provinsi%0D%0ALampung+pada+program+Pendewasaan+Usia+Perkawinan+(PUP)+dalam+menekan%0D%0Apernikahan+usia+anak+di+Provinsi+Lampung.+Penelitian+ini+menggunakan+penelitian%0D%0Akualitatif+bersifat+deskriptif.+Informan+dalam+penelitian+ini+adalah+5+pegawai+BKKBN%2C%0D%0A2+anggota+PIK+R%2C+2+anggota+BKR%2C+4+remaja%2C+2+ayah+dan+2+Ibu.+Metode+pengumpulan%0D%0Adata+menggunakan+observasi%2C+wawancara%2C+dan+dokumentasi.%0D%0AHasil+penelitian+adalah+strategi+komunikasi+BKKBN+Provinsi+Lampung+pada%0D%0Aprogram+PUP+melalui+tahapan+strategi+menurut+Arifin+(1994)+yaitu%2C+(1)+Mengenal%0D%0Akhalayak%2C+BKKBN+melakukan+survey+dan+koordinasi+bersama+BKKBN%0D%0AKabupaten%2FKota+dan+PIK%2FBKR+(2)+Menyusun+pesan%2C+BKKBN+memiliki+2+cara%0D%0Amenyusun+pesan+PUP+yaitu+deduktif+dan+induktif+(3)+Menetapkan+metode%2C+BKKBN%0D%0Amenetapkan+3+metode+yaitu+informatif%2C+edukatif+dan+persuasif+(4)+Seleksi+dan%0D%0Apenggunaan+media%2C+BKKBN+melakukan+seleksi+terhadap+beberapa+media+berdasarkan%0D%0Akhalayak%2C+tujuan+dan+jangkauan+media.+Hasil+analisis+peneliti%2C+terdapat+3+penyebab%0D%0ABKKBN+belum+mampu+menekan+pernikahan+usia+anak%2C+(1)+Belum+menjangkau+seluruh%0D%0Alapisan+masyarakat+(2)+Tidak+memiliki+perangkat+evaluasi+dan+monitoring+pada+setiap%0D%0Astrategi+komunikasi+(3)+Program+bersifat+sectoral+dan+belum+bersifat+holistik+(4)+Belum%0D%0Aada+pemberdayaan+pada+anak+dari+kelompok+rentan.%0D%0AKata+kunci%3A+strategi+komunikasi%2C+pernikahan+usia+anak%2C+PUP%0D%0A%0D%0ASince+2010%2C+BKKBN+has+had+a+Marriage+Age+Maturation+(PUP)+program+for+a%0D%0Aminimum+of+21+years+for+women+and+25+years+for+men.+However%2C+the+PUP+program%0D%0Ahas+not+been+able+to+suppress+child+marriage%2C+where+the+child+marriage+rate+in+Lampung%0D%0AProvince+reaches+15.81%25+(2021).+in+suppressing+child+marriage+in+Lampung+Province.%0D%0AThis+research+uses+descriptive+qualitative+research.+The+informants+in+this+study+were%0D%0A5+BKKBN+employees%2C+2+PIK+R+members%2C+2+BKR+members%2C+4+teenagers%2C+2+fathers+and%0D%0A2+mothers.+Methods+of+data+collection+using+observation%2C+interviews%2C+and%0D%0Adocumentation.%0D%0AThe+result+of+the+research+is+the+communication+strategy+of+the+Lampung+Province%0D%0ABKKBN+in+the+PUP+program+through+the+strategic+stages+according+to+Arifin+(1994)%2C%0D%0Anamely%2C+(1)+Getting+to+know+the+audience%2C+BKKBN+conducting+surveys+and%0D%0Acoordinating+with+Regency%2FCity+BKKBN+and+PIK%2FBKR+(2)+Composing+messages%2C%0D%0ABKKBN+has+2+how+to+compose+PUP+messages%2C+namely+deductive+and+inductive+(3)%0D%0ADetermine+the+method%2C+BKKBN+establish+3+methods%2C+namely+informative%2C+educative%0D%0Aand+persuasive+(4)+Selection+and+use+of+media%2C+BKKBN+selects+several+media+based+on%0D%0Aaudience%2C+objectives+and+media+reach.+The+results+of+the+researcher's+analysis%2C+there+are%0D%0A3+reasons+why+the+BKKBN+has+not+been+able+to+suppress+child+marriage%2C+(1)+It+has+not%0D%0Areached+all+levels+of+society+(2)+It+does+not+have+an+evaluation+and+monitoring+tool+for%0D%0Aevery+communication+strategy+(3)+The+program+is+sectoral+and+not+holistic+(4)+Not+yet%0D%0Athere+is+empowerment+in+children+from+vulnerable+groups.%0D%0AKey+words%3A+communication+strategy%2C+child+marriage%2C+PUP&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-07-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64368%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64368%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64368%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++SHALWA+SAKINAH%2C+1816031076++(2022)+STRATEGI+KOMUNIKASI+BKKBN+PROVINSI+LAMPUNG+PADA+PROGRAM+PENDEWASAAN+USIA+PERKAWINAN+(PUP)+DALAM+MENEKAN+PERNIKAHAN+USIA+ANAK+DI+PROVINSI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F64368%2F