?url_ver=Z39.88-2004&rft_id=1516071099&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KAMPANYE+HEFORSHE+UN+WOMEN+DALAM+MENDUKUNG+KESETARAAN+GENDER+DI+MALAWI+TAHUN+2015-2019&rft.creator=HANA+DIAH+LESTARI%2C+1516071099&rft.subject=300+Ilmu+sosial&rft.description=Ketidaksetaraan+dan+kesenjangan+gender+di+Malawi+disebabkan+oleh+tingginya+jumlah+kasus+sexual+and+gender-based+violence+(SGBV)+yang+berpengaruh+pada+perekonomian+negara.+Guna+menangani+permasalahan+tersebut%2C+Presiden+Arthur+Peter+Mutharika+selaku+Presiden+Malawi+menerima+undangan+untuk+bergabung+dan+berkomitmen+pada+kampanye+HeForShe+yang+dicetuskan+oleh+UN+Women+untuk+membantu+negara+dalam+menyuarakan+kesetaraan+gender.+Penelitian+ini+bertujuan+untuk+menganalisis+SGBV+di+Malawi+dan+mendeskripsikan+upaya+kampanye+HeForShe+dalam+mendukung+kesetaraan+gender+di+Malawi+pada+tahun+2015-2019.%0D%0APeneliti+menggunakan+konsep+kampanye%2C+SGBV%2C+dan+kesetaraan+gender.+Metode+penelitian+yang+digunakan+adalah+kualitatif+berupa+studi+kasus+yang+bersifat+eksplanatori+dan+dengan+jenis+data+sekunder.+Teknik+pengumpulan+data+yang+digunakan+adalah+dokumentasi+serta+teknik+analisis+data+yang+digunakan+yaitu+dengan+tiga+langkah%2C+kondensasi+data%2C+penyajian+data%2C+dan+penarikan+kesimpulan.%0D%0AHasil+penelitian+ini+adalah+kampanye+HeForShe+di+Malawi+menggunakan+saluran+kampanye+lini+atas+berupa+penggunaan+radio%2C+saluran+lini+tengah+berupa+penggunaan+website+dan+beberapa+media+sosial+serta+saluran+lini+bawah+berupa+diksusi+publik%2C+event%2C+dan+seminar.+Kegiatan+kampanye+HeForShe+di+Malawi+yang+diunggah+melalui+media+sosial+dan+laporan+tahunan+memperlihatkan+bahwa+HeForShe+cukup+aktif+dalam+mengurangi+kasus+pernikahan+anak+yang+memegang+peranan+penting+pada+berbagai+indikator+kesetaraan+gender+dengan+meningkatkan+keterlibatan+laki-laki+untuk+menjadi+agen+perubahan.+Berdasarkan+hal+tersebut%2C+kampanye+HeForshe+termasuk+dalam+kegiatan+ideological+or+cause-orianted+campaigns+karena+berorientasi+pada+tujuan+yang+bersifat+khusus+dan+memiliki+tujuan+untuk+melakukan+perubahan+sosial.+Setelah+lima+tahun+bergabung+dan+berkomitmen+pada+kampanye+HeForShe%2C+Malawi+mendapatkan+perubahan+cukup+baik+pada+dimensi+kesehatan+dengan+memperoleh+peringkat+pertama+pada+Global+Gender+Gap+Index+tahun+2016-2020.%0D%0A%0D%0AKata+Kunci%3A+Kampanye%2C+HeForShe%2C+UN+Women%2C+Kesetaraan+gender%2C+Malawi%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AInequality+and+gender+gaps+in+Malawi+are+caused+by+a+high+number+of+cases+of+sexual+and+gender-based+violence+(SGBV)+which+has+affected+to+the+country's+economy.+In+order+to+solve+this+issue%2C+Arthur+Peter+Mutharika%2C+as+the+President+of+Malawi%2C+has+accepted+the+invitation+to+join+and+commit+for+HeForShe+campaign+initiated+by+UN+Women%2C+aims+to+help+countries+to+speak+out+about+gender.+This+research+aims+to+analyze+SGBV+in+Malawi+and+describe+the+efforts+of+the+HeForShe+campaign+to+support+gender+equality+in+Malawi+in+2015-2019.+Meanwhile%2C+researcher+uses+some+concepts%2C+such+as+campaigns%2C+SGBV%2C+and+gender+equality.+The+research+method+used+is+qualitative+in+the+form+of+explanatory+case+studies+and+secondary+data+types.+The+data+collecting+technique+used+is+documentation+and+data+analysis+techniques+used+are+three+steps%2C+data+condensation%2C+data+presentation%2C+and+drawing+conclusions.+In+regard+to+this+research%2C+there+are+some+results+that+have+already+concluded.+First%2C+HeForShe+campaign+in+Malawi+uses+top-line+campaign+channels+in+the+form+of+radio+use%2C+the+mid-line+channels+in+the+form+of+websites+use+and+some+social+medias%2C+and+the+lower-line+channels+in+the+form+of+public+discussions%2C+events%2C+and+seminars.+HeForShe+campaign+activities+in+Malawi%2C+which+are+uploaded+through+social+media+and+the+annual+report%2C+delineate+that+HeForShe+is+quite+active+in+reducing+cases+of+child+marriage+which+plays+an+essential+role+in+various+gender+equality+indicators+by+increasing+the+involvement+of+men+to+become+agents+of+change.+Based+on+this%2C+HeForShe+campaign+is+included+in+the+ideological+or+cause-oriented+campaigns+because+it+is+oriented+to+specific+goals+and+has+the+aim+of+carrying+out+social+change.+After+five+years+of+joining+and+committing+to+HeForShe+campaign%2C+Malawi+saw+a+positive+change+in+the+health+dimension+by+deriving+the+first+rank+on+the+Global+Gender+Gap+Index+in+2016-2020.%0D%0A%0D%0AKeywords%3A+Campaign%2C+HeForShe%2C+UN+Women%2C+Gender+Equality%2C+Malawi&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-06-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64873%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64873%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64873%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++HANA+DIAH+LESTARI%2C+1516071099++(2022)+KAMPANYE+HEFORSHE+UN+WOMEN+DALAM+MENDUKUNG+KESET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