creators_name: MOH. NAUFAL AL ISLAMI, 1611011116
creators_id: feb.islamifal@gmail.com
type: thesis
datestamp: 2022-08-12 02:13:28
lastmod: 2022-08-12 02:13:28
metadata_visibility: show
title: THE INFLUENCE OF THE STORE ATMOSPHERE DIMENSION
ON CUSTOMER REPURCHASE INTENTION IN 
THE UKM-MART KOPMA UNIVERSITY
OF LAMPUNG

ispublished: pub
subjects: 335
subjects: 339
full_text_status: restricted
abstract: ABSTRACT

THE INFLUENCE OF THE STORE ATMOSPHERE DIMENSION 
ON CUSTOMER REPURCHASE INTENTION IN 
THE UKM-MART KOPMA UNIVERSITY
OF LAMPUNG
BY:
MOH. NAUFAL AL ISLAMI
Cooperatives are one of the economic foundations of Indonesia which have long been used in theory and practice in various types of business to prosper and fulfill the welfare of its members. One of the programs of the Indonesia Ministry of Cooperatives in the past, to fulfill those objectives, is the creation of the UKM - MART retail program across Indonesia, including UKM - MART of Student Cooperative of the University of Lampung (UKM Mart Kopma Unila). UKM Mart Kopma Unila is a retail store that has the main goal of meeting the needs of its members, the majority of whom are Lampung University students.

 This study aims to determine the relationship between the dimensions of the store atmosphere on customer repurchase intention at UKM Mart Kopma Unila. The data used in this study were collected through questionnaires which were distributed digitally to 150 respondents using a purposive sampling method based on the criteria of the Customer of UKM Mart Kopma Unila. The analysis technique used in this research is the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Simple Linear Regression Analysis, and Multiple Linear Regression Analysis.

The results of the quantitative analysis of this study indicate that there is a positive influence between several variables of Store Atmosphere on repurchase intentions at UKM Mart Kopma Unila, there are Temperature, Lighting, and Layout variables, while the other variables are Cleanliness, Music, Aroma, and Color, are not have a significant impact on repurchase intention.

Keywords: Store Atmosphere, Repurchase Intention, UKM Mart, Cooperative

date: 2022-07-01
date_type: published
institution: UNIVERSITAS LAMPUNG
department: FAKULTAS EKONOMI DAN BISNIS
thesis_type: masters
citation:   MOH. NAUFAL AL ISLAMI, 1611011116  (2022) THE INFLUENCE OF THE STORE ATMOSPHERE DIMENSION ON CUSTOMER REPURCHASE INTENTION IN THE UKM-MART KOPMA UNIVERSITY OF LAMPUNG.  Masters thesis, UNIVERSITAS LAMPUNG.   
document_url: http://digilib.unila.ac.id/64891/1/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/64891/2/TESIS%20FULL.pdf
document_url: http://digilib.unila.ac.id/64891/3/TESIS%20TANPA%20BAB%20PEMBAHASAN.pdf