?url_ver=Z39.88-2004&rft_id=1716031053&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+MEDIA+SOSIAL+INSTAGRAM+%40pandemictalks+TERHADAP+PEMENUHAN+KEBUTUHAN+INFORMASI+FOLLOWERS+TENTANG+PANDEMI+COVID-19.%0D%0A&rft.creator=+ROBI++SAPUTRA+%2C+1716031053&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Perkembangan+teknologi+memberikan+banyak+kemudahan+dalam+proses+penyebaran+informasi.+Salah+satu+bentuk+perkembangan+tersebut+adalah+perkembangan+internet+dan+media+baru+yang+menyebabkan+hadirnya+media+sosial%2C+seperti+Instagram.+Instagram+dapat+menjadi+sumber+informasi+bagi+penggunanya.+Penelitian+ini+bertujuan+untuk+mengetahui+apakah+ada+pengaruh+Instagram+%40pandemictalks+dalam+memenuhi+kebutuhan+informasi+followers+tentang+Covid-19.+Teori+yang+digunakan+dalam+penelitian+ini+adalah+teori+uses+and+effect.+Penelitian+ini+menggunakan+metode+deskriptif+kuantitatif+dengan+teknik+simple+random+sampling.+Sampel+penelitian+ini+ditentukan+menggunakan+rumus+Yamane+dengan+jumlah+100+responden.+Analisis+deskriptif+menunjukkan+bahwa+variabel+Instagram+%40pandemictalks+memperoleh+skor+total+sebesar+82%2C8%25%2C+dan+variabel+pemenuhan+kebutuhan+informasi+followers+tentang+Covid-19+sebesar+81%2C2%25.+Hasil+penelitian+menunjukkan+bahwa+terdapat+pengaruh+media+sosial+Instagram+%40pandemictalks+terhadap+pemenuhan+kebutuhan+informasi+followers+tentang+pandemi+Covid-19.+Berdasarkan+uji-t%2C+diperoleh+t-hitung+(8%2C723)+%3E+t-tabel+(1%2C290)%2C+sehingga+hipotesis+nol+(H0)+ditolak+dan+hipotesis+alternatif+(H1)+diterima.+%40pandemictalks+berpengaruh+sebesar+43%2C7%25+dan+56%2C3%25+lainnya+dipengaruhi+oleh+faktor+lain.%0D%0A%0D%0A%0D%0AKata+kunci+%3A+Media+sosial%2C+Instagram%2C+Covid-19%0D%0A%0D%0AThe+development+of+technology+provides+many+conveniences+in+the+process+of+disseminating+information.+One+form+of+this+development+is+the+development+of+the+internet+and+new+media+that+has+led+to+the+presence+of+social+media%2C+such+as+Instagram.+Instagram+can+be+a+source+of+information+for+its+users.+This+study+aims+to+determine+whether+there+is+an+influence+of+%40pandemictalks+Instagram+in+fulfilling+the+information+needs+of+followers+about+Covid-19.+The+theory+used+in+this+study+is+the+uses+and+effects+theory.+This+study+used+a+quantitative+descriptive+method+with+a+simple+random+sampling+technique.+The+sample+of+this+research+determined+using+the+Yamane+formula+resulted+in+100+respondents.+The+descriptive+analysis+showed+that+the+%40pandemictalks+Instagram+variable+obtained+a+total+score+of+82.8%25%2C+and+the+variable+for+fulfilling+the+information+needs+of+followers+about+Covid-19+was+81.2%25.+The+results+showed+that+there+is+an+influence+of+social+media+Instagram+%40pandemictalks+on+fulfilling+the+information+needs+of+followers+about+the+Covid-19+pandemic+based+on+the+T-test%2C+where+t-count+(8%2C723)+%3E+t-table+(1%2C290)%2C+so+the+null+hypothesis+(H0)+is+rejected%2C+and+the+alternative+hypothesis+(H1)+accepted.+%40pandemictalks+has+an+effect+of+43.7%25+and+another+56.3%25+is+influenced+by+other+factors.%0D%0A%0D%0A%0D%0AKeywords+%3A+Social+media%2C+Instagram%2C+Covid-19%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-08-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64998%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64998%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F64998%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++ROBI+SAPUTRA+%2C+1716031053++(2022)+PENGARUH+PENGGUNAAN+MEDIA+SOSIAL+INSTAGRAM+%40pandemictalks+TERHADAP+PEMENUHAN+KEBUTUHAN+INFORMASI+FOLLOWERS+TENTANG+PANDEMI+COVID-19.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F64998%2F