?url_ver=Z39.88-2004&rft_id=1814131009&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PREFERENSI+DAN+TINGKAT+KEPUASAN+KONSUMEN+BANANA%0D%0ACRISPY+PADA+DUA+UMKM+DI+KECAMATAN+GEDONG+TATAAN&rft.creator=HAYATIN+NUFUS%2C+1814131009&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mempelajari+preferensi%2C+kepuasan+konsumen+dan%0D%0Aperilaku+pasca+pembelian+pisang+krispi+pada+dua+UMKM+di+Kecamatan+Gedong%0D%0ATataan.+Lokasi+penelitian+ditentukan+secara+purposive+di+Banana+Melted%0D%0ALampung+dan+Banana+Monalisa.+Sampel+dalam+penelitian+ini+berjumlah+45+orang%0D%0Ayang+diambil+dengan+cara+sampling+quota.+Pengumpulan+data+dilakukan+pada%0D%0Aperiode+Januari-Maret+2022.+Data+preferensi+dan+perilaku+pasca+pembelian%0D%0Adianalisis+secara+deskriptif+kuantitatif+menggunakan+tabulasi+frekuensi%2C+sedangkan%0D%0Atingkat+kepuasan+dianalisis+menggunakan+Customer+Satisfaction+Index+(CSI).%0D%0AHasil+penelitian+menunjukkan+bahwa+konsumen+lebih+menyukai+banana+crispy+di%0D%0ABanana+Melted+Lampung+dibandingkan+di+Banana+Monalisa.+Hasil+tingkat%0D%0Akepuasan+konsumen+dalam+mengonsumsi+banana+crispy+di+Banana+Melted%0D%0ALampung+berada+pada+kriteria+sangat+puas%2C+sedangkan+pada+Banana+Monalisa%0D%0Aberada+pada+kriteria+puas.+Jumlah+pembelian+banana+crispy+di+kedua+UMKM%0D%0Atersebut+adalah+dua+dus+per+bulan.+Dalam+perilaku+pasca+pembelian%2C+setelah%0D%0Akonsumen+mengevaluasi+produk%2C+11+orang+masih+mengonsumsi+Banana+Melted%0D%0ALampung%2C+kemudian+10+orang+konsumen+hanya+mengonsumsi+Banana+Monalisa%2C%0D%0Adan+sisanya+masih+mengonsumsi+keduanya.%0D%0AKata+kunci%3A+kepuasan%2C+keputusan%2C+pisang+krispi%2C+preferensi%0D%0A%0D%0AThe+research%E2%80%99s+aims+to+decide+preference%2C+consumer+satisfaction%2C+post-purchase%0D%0Abehavior+of+banana+crispy+in+two+UMKM+at+Gedong+Tataan+District.+The%0D%0Aresearch+location+was+determined+by+purposive+at+Banana+Melted+Lampung+and%0D%0ABanana+Monalisa.+There+are+45+respondents+in+this+study+who+were+taken+by%0D%0Asampling+quota.+Data+was+collected+from+January-March+2022.+Data+of%0D%0Apreferences+and+behavior+after+purchase+was+analyzed+by+descriptive+quantitative%0D%0Ausing+a+frequency+tabulation%2C+while+satisfaction+level+was+analyzed+using%0D%0ACustomer+Satisfaction+Index+(CSI).+This+research+results+indicated+that%0D%0Aconsumers+preferred+banana+crispy+at+Banana+Melted+Lampung+than+at+Banana%0D%0AMonalisa.+The+result+of+the+level+consumer+satisfaction+in+consuming+banana%0D%0Acrispy+at+Banana+Melted+Lampung+in+the+very+satisfied+criteria%2C+while+at+Banana%0D%0AMonalisa+it+is+in+the+satisfied+criteria.+The+number+of+purchases+of+banana+crispy%0D%0Ain+the+two+MSMEs+is+two+boxes+per+month.+In+behavior+after+purchase%2C+after%0D%0Aconsumers+evaluate+the+product%2C+11+people+still+consume+Banana+Melted%0D%0ALampung%2C+then+10+consumers+only+consume+Banana+Banana+Monalisa%2C+and+the%0D%0Arest+still+consume+both.%0D%0AKey+words%3A+crispy+banana%2C+decision%2C+preference%2C+satisfaction&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-07-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F65178%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F65178%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F65178%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++HAYATIN+NUFUS%2C+1814131009++(2022)+PREFERENSI+DAN+TINGKAT+KEPUASAN+KONSUMEN+BANANA+CRISPY+PADA+DUA+UMKM+DI+KECAMATAN+GEDONG+TATAAN.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F65178%2F