?url_ver=Z39.88-2004&rft_id=1814211012&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KAPASITAS+PELAKU+USAHA+MIKRO+KECIL+MENENGAH+(UMKM)%0D%0AANEKA+DODOL+DALAM+PENERAPAN+PEMASARAN+ONLINE+DI%0D%0AKECAMATAN+SEKINCAU%2C+KABUPATEN+LAMPUNG+BARAT&rft.creator=Aniza+Putri%2C+1814211012&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRAK%0D%0AKAPASITAS+PELAKU+USAHA+MIKRO+KECIL+MENENGAH+(UMKM)%0D%0AANEKA+DODOL+DALAM+PENERAPAN+PEMASARAN+ONLINE+DI%0D%0AKECAMATAN+SEKINCAU%2C+KABUPATEN+LAMPUNG+BARAT%0D%0AOleh%0D%0AAniza+Putri%0D%0AGerakan+The+Digital+Energy+of+Asia+oleh+Usaha+Kecil+Mikro+dan+Menengah%0D%0A(UMKM)+penting+untuk+dilakukan+karena+UMKM+berkontribusi+secara+signifikan%0D%0Adalam+pertumbuhan+ekonomi%2C+kapasitas+pelaku+UMKM+dalam+menjalankanya%0D%0Amenjadi+poin+penting+dari+terlaksananya+gerakan+tersebut.+Penelitian+ini+bertujuan%0D%0Auntuk+mengetahui%3A+(1)+tingkat+kapasitas+pelaku+UMKM+aneka+dodol%3B+(2)+tingkat%0D%0Apenerapan+pemasaran+online+pada+UMKM+aneka+dodol%3B+(3)+pengaruh+karakteristik%0D%0Apelaku+usaha%2C+dan+karakteristik+bisnis+UMKM+terhadap+kapasitas+pelaku+UMKM%0D%0Aaneka+dodol%3B+(4)+dan+pengaruh+kapasitas+pelaku+UMKM+terhadap+penerapan%0D%0Apemasaran+online+pada+UMKM+aneka+dodol.+Pengambilan+data+penelitian+ini%0D%0Adilakukan+di+Kecamatan+Sekincau+Kabupaten+Lampung+Barat+pada+bulan+Maret-%0D%0AApril+2022+dengan+jumlah+responden+sebanyak+40+orang+yang+merupakan+pelaku%0D%0AUMKM+aneka+dodol.+Penelitian+ini+menggunakan+metode+analisis+regresi+logistik%0D%0Aordinal.+Hasil+penelitian+menunjukkan+bahwa+tingkat+kapasitas+pelaku+UMKM%0D%0Aaneka+dodol+dan+tingkat+penerapan+pemasaran+online+pada+UMKM+aneka+dodol%0D%0Ahanya+sedikit+yang+tergolong+tinggi.+Orientasi+kewirausahaan%2C+akses+pasar%2C+dan%0D%0Ateknologi+lebih+berpengaruh+terhadap+kapasitas+pelaku+UMKM+aneka+dodol.%0D%0AKarakteristik+pelaku+usaha+dan+karakteristik+bisnis+UMKM+berpengaruh+terhadap%0D%0Akapasitas+pelaku+UMKM+aneka+dodol+dengan+pengaruh+yang+besar+(0%2C804)%2C+dan%0D%0Akapasitas+pelaku+UMKM+berpengaruh+terhadap+penerapan+pemasaran+UMKM%0D%0Asecara+online+dengan+pengaruh+yang+kecil+(0%2C417).%0D%0AKata+kunci%3A+Kapasitas%2C+Pelaku+UMKM%2C+Pemasaran+online.%0D%0A%0D%0A%0D%0A%E2%80%9CThe+Digital+Energy+of+Asia%E2%80%9D+movement+by+micro-%2C+small-%2C+and+medium-scale%0D%0Aenterprises+(MSMEs)+is+important+to+do+because+MSMEs+contribute+significantly%0D%0Ato+economic+growth%2C+and+thereby+the+capacity+of+MSME+actors+becomes+an%0D%0Aimportant+point+in+the+implementation+of+movement.+This+research+aims+to+find%0D%0Aout%3A+(1)+the+capacity+of+aneka+dodol+MSME+actors%3B+(2)+the+application+of+online%0D%0Amarketing+in+aneka+dodol+MSME%3B+(3)+the+effect+of+businessperson+characteristics%2C%0D%0Aand+MSME+business+characteristic+on+the+capacity+of+aneka+dodol+MSME+actors%3B%0D%0A(4)+the+effect+of+MSME+actors%E2%80%99+capacity+on+the+application+of+online+marketing+in%0D%0Aaneka+dodol+MSMEs.+Data+collection+in+this+research+was+conducted+in+Sekincau%0D%0ASub+District%2C+Lampung+Barat+Regency+on+March-April+2022+with+40+respondents%0D%0Aconstituting+the+actors+of+aneka+dodol+MSMEs.+This+research+used+ordinal%0D%0Alogistic+regression+analysis+method.+The+result+of+research+showed+that+the%0D%0Acapacity+of+aneka+dodol+MSME+actors+and+the+application+of+online+marketing+in%0D%0Aaneka+dodol+MSME+belong+to+not-high+category+and+only+very+few+of+them+belong%0D%0Ato+high+category.+Entrepreneurial+orientation%2C+market+access%2C+and+technology%0D%0Aaffect+more+significantly+the+capacity+of+aneka+dodol+MSME+actors.+MSME%0D%0Abusiness+actors+and+business+characteristics+affect+the+capacity+of+aneka+dodol%0D%0AMSME+actors+more+significantly+(0.804)+and+the+capacity+of+MSME+actors+affects%0D%0Athe+application+of+online+MSME+marketing+less+significantly+(0.417).%0D%0AKeywords%3A+Capacity%2C+MSME+actors%2C+Online+Marketing&rft.publisher=PERTANIAN&rft.date=2022-08-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F65981%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F65981%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F65981%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Aniza+Putri%2C+1814211012++(2022)+KAPASITAS+PELAKU+USAHA+MIKRO+KECIL+MENENGAH+(UMKM)+ANEKA+DODOL+DALAM+PENERAPAN+PEMASARAN+ONLINE+DI+KECAMATAN+SEKINCAU%2C+KABUPATEN+LAMPUNG+BARAT.++PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F65981%2F