?url_ver=Z39.88-2004&rft_id=1811011057&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN+ELEKTRONIK+PADA+MCDELIVERY+MOBILE+APPLICATION+TERHADAP+KEPUASAN+KONSUMEN+GENERASI+Z&rft.creator=ADEN+SUSILAWATI%2C+1811011057&rft.subject=330+Ekonomi&rft.description=ABSTRACT%0D%0ATHE+EFFECT+OF+ELECTRONIC+SERVICE+QUALITY+ON+MCDELIVERY+MOBILE+APPLICATION+ON+GENERATION+Z+CONSUMER+SATISFACTION%0D%0A%0D%0ABY+%0D%0AADEN+SUSILAWATI%0D%0A%0D%0AThe+quality+of+electronic+services+refers+to+the+extent+to+which+a+company+or+online+business+has+facilities+related+to+purchasing%2C+to+the+process+of+delivering+products+that+are+carried+out+effectively+and+efficiently.+The+electronic+service+owned+by+McDonald's+restaurants+is+the+McDelivery+mobile+application.+McDelivery+mobile+application+which+was+developed+to+assist+marketing+effectiveness+and+provide+convenience+in+ordering+food+remotely+to+consumers.+McDelivery+mobile+application+on+Playstore+has+a+rating+of+3%2B.+In+the+review+or+review+column+in+the+playstore%2C+it+shows+that+many+of+the+downloaders+of+the+McDelivery+application+give+bad+reviews%2C+namely+problems+with+this+application+system+often+occur.+This+shows+that+there+are+obstacles+in+the+use+of+this+application.%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+of+the+dimensions+of+the+quality+of+electronic+services%2C+namely+efficiency%2C+fulfillment%2C+and+system+availability+of+McDelivery+mobile+application+on+the+satisfaction+of+generation+Z+consumers.+The+data+collection+method+in+this+study+used+a+questionnaire+distributed+to+all+McDelivery+consumers+with+the+criteria+of+generation+Z+as+many+as+100+people.+In+the+multiple+linear+regression+test%2C+the+equation+Y+%3D+8.841+%E2%80%93+0.077+X1+%2B+0.360+X2+%2B+0.395+X3+is+obtained.+The+results+of+this+study+state+that+efficiency+has+no+significant+effect+on+customer+satisfaction%2C+fullfilment+and+system+availability+have+a+significant+effect+on+customer+satisfaction.+McDonald's+should+always+improve+the+quality+of+electronic+services+(e-servqual)+in+the+dimensions+of+efficiency%2C+fulfillment%2C+and+system+availability+of+their+McDelivery+mobile+application+system.%0D%0A%0D%0AKeywords+%3A+Electronic+Service+Quality%2C+E-servqual%2C+and+Consumer+Satisfaction.%0D%0A%0D%0A%0D%0A%0D%0AABSTRAK%0D%0A%0D%0APENGARUH+KUALITAS+LAYANAN+ELEKTRONIK+PADA+MCDELIVERY+MOBILE+APPLICATION+TERHADAP+KEPUASAN+KONSUMEN+GENERASI+Z+%0D%0A%0D%0A%09%09Oleh%0D%0AADEN+SUSILAWATI%0D%0A%0D%0AKualitas+layanan+elektronik+mengacu+pada+sejauh+mana+suatu+perusahaan+atau+bisnis+daring+memiliki+fasilitas+yang+berkaitan+dengan+pembelian%2C+hingga+proses+penyampaian+produk+yang+dilakukan+secara+efektif+dan+efisien.+Layanan+elektronik+yang+dimiliki+oleh+restoran+McDonald%E2%80%99s+yaitu+McDelivery+mobile+application.+McDelivery+mobile+application+yang+dikembangkan+untuk+membantu+efektifitas+pemasaran+dan+pemberian+kemudahan+dalam+hal+pemesanan+makanan+jarak+jauh+kepada+konsumen.+McDelivery+mobile+application+pada+Playstore+memiliki+rating+3%2B.+Pada+kolom+ulasan+atau+review+yang+ada+di+playstore+menunjukan+banyak+dari+para+pengunduh+aplikasi+McDelivery+yang+memberikan+ulasan+buruk+yaitu+sering+terjadimasalah+paa+sistem+aplikasi+ini.++Hal+ini+menujukan+bahwa+ada+kendala+dalam+penggunaan+aplikasi+ini.+%0D%0A%0D%0ATujuan+penelitian+ini+adalah+mengetahui+pengaruh+dimensi+kualitas+layanan+elektronik+yaitu+efficiency%2C+fulfillment%2C+dan+system+availibility+McDelivery+mobile+application+terhadap+kepuasan+konsumen+generasi+Z.+Metode+pengumpulan+data+pada+penelitian+ini+menggunakan+kuesioner+yang+disebar+kepada+seluruh+konsumen+McDelivery+dengan+kriteria+generasi+Z+sebanyak+100+orang.+Pada+uji+regresi+linier+berganda+didaptkan+persamaan+Y+%3D+8.841+%E2%80%93+0.077+X1+%2B+0.360+X2+%2B+0.395+X3.+Hasil+penelitian+ini+menyatakan+bahwa+efficiency+tidak+berpengaruh+signifikan+terhadap+kepuasan+konsumen%2C+fullfilment+dan+system+availibility+berpengaruh+signifikan+terhadap+kepuasan+konsumen.+McDonald%E2%80%99s+sebaiknya+senantiasa+meningkatkan+kualitas+layanan+elektronik+(e-servqual)+pada+dimensi+efficiecy%2C+fulfillment%2C+dan+sistem+avaibility+McDelivery+mobile+application+yang+mereka+miliki.%0D%0A%0D%0AKata+kunci+%3A+Kualitas+Layanan+Elektronik%2C+E-servqual+dan+Kepuasan+Konsumen.%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2022-08-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66000%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66000%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66000%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ADEN+SUSILAWATI%2C+1811011057++(2022)+PENGARUH+KUALITAS+LAYANAN+ELEKTRONIK+PADA+MCDELIVERY+MOBILE+APPLICATION+TERHADAP+KEPUASAN+KONSUMEN+GENERASI+Z.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66000%2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