?url_ver=Z39.88-2004&rft_id=1646031017&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+DINAS+PARIWISATA+DALAM+MEMPROMOSIKAN+PEKON+PASAR+SEBAGAI+DESTINASI+WISATA+DI+KABUPATEN+PESISIR+BARAT+(Studi+Pada+Pekon+Pasar+Kecamatan+Pulau+Pisang+Kabupaten+Pesisir+Barat)&rft.creator=Rhamanda+Rahmat+Akbar%2C+1646031017&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Pariwisata+adalah+indstri+pelayanan+jasa+yang+memberikan+efek+berganda+dalam+perekonomian+negara%2C+bangsa+dan+dunia.+Suatu+negara+yang+mengelola+industri+pariwisata+akan+mendapat+keuntungan.+Sektor+pariwisata+tidak+akan+berjalan+tanpa+adanya+wisatawan+yang+datang+berkunjung%2C+untk+menarik+perhatian+para+wisatawan+diperlukam+strategi+komunikasi+pemasaran.+Oleh+karena+itu%2C+peneliti+melakukan+penelitian+mengenai+startegi+komunikasi+dinas+pariwisata+dalam+mempromosikan+Pekon+Pasar+sebagai+destinasi+wisata+di+Kabupaten+Pesisir+Barat.+Metode+penelitian+ini+ialah+metode+penelitian+kualitatif%2C+teori+yang+digunakan+ilah+teori+Strategi+Komunikasi.+Data+yang+diolah+berasal+dari+wawanara+perangkat+desa%2C+pemerintah+dan+masyarakat+sekitar.+Peneliti+juga+melakukan+studi+pustaka+untuk+mencari+data+yang+sesuai+dengan+penelitian.+Untuk+menguji+keabsahan+data+peneliti+memeriksa+data+dengan+teknik+triangulasim+sehingga+didapatkan+hasil+penelitian+yaitu+pemerintah+memanfaatkan+media+sosial+sebagai+media+untuk+mempromosikan+destinasi+wisata+yang+ada+di+Pulau+Pisang%2C+seperti+Instagram+dan+Facebook.+++Pemerintah+juga+mengupayakan+promosi+dengan+menyelenggarakan+acara+Semarak+Pulau+Pisang.+Upaya+lain+yang+dilakukan+pemerintah+ialah+membangun+sarana+pendukung+pariwisata+seperti%2C+UPTD+Pariwisata+Pulau+Pisang%2C+jaringan+listrik%2C%0D%0A%0D%0AKata+Kunci+%3A+Pariwisata%2C+Strategi+Komunikasi%2C+Promosi+%2C+Wisata+Pulau+Pisang+%0D%0ATourism+is+a+service+industry+that+has+a+multiplier+effect+on+the+economy+of+the+country%2C+nation+and+world.+The+country+that+manages+the+tourism+industry+will+benefit.+The+tourism+sector+will+not+run+without+tourists+who+come+to+visit%2C+to+attract+the+attention+of+tourists%2C+a+marketing+communication+strategy+is+needed.+Therefore%2C+the+researcher+conducted+research+on+the+communication+strategy+of+the+tourism+office+in+promoting+Pekon+Pasar+as+a+tourist+destination+in+Pesisir+Barat+Regency.+This+research+method+is+a+qualitative+research+method%2C+the+theory+used+is+the+theory+of+Communication+Strategy.+The+processed+data+comes+from+interviews+with+village+officials%2C+the+government+and+the+surrounding+community.+The+researcher+also+conducted+a+literature+study+to+find+data+that+was+in+accordance+with+the+research.+To+test+the+validity+of+the+data%2C+the+researchers+examined+the+data+with+the+triangulation+technique+so+that+the+results+of+the+study+were+that+the+government+used+social+media+as+a+medium+to+promote+tourist+destinations+on+Pulau+Pisang%2C+such+as+Instagram+and+Facebook.+The+government+is+also+trying+to+promote+it+by+organizing+the+Pulau+Pisang+Live+event.+Another+effort+made+by+the+government+is+to+build+tourism+supporting+facilities+such+as+the+Pulau+Pisang+Tourism+UPTD%2C+electricity+networks.%0D%0A%0D%0AKeywords%3A+Tourism%2C+Communication+Strategy%2C+Promotion%2C+Pulau+Pisang+Tourism%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-08-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66056%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66056%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66056%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rhamanda+Rahmat+Akbar%2C+1646031017++(2022)+STRATEGI+KOMUNIKASI+DINAS+PARIWISATA+DALAM+MEMPROMOSIKAN+PEKON+PASAR+SEBAGAI+DESTINASI+WISATA+DI+KABUPATEN+PESISIR+BARAT+(Studi+Pada+Pekon+Pasar+Kecamatan+Pulau+Pisang+Kabupaten+Pesisir+Barat).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66056%2F