?url_ver=Z39.88-2004&rft_id=1754131023&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+PEMASARAN+BERAS+DI+PT+PERTANI+(PERSERO)+PROVINSI+LAMPUNG&rft.creator=DHARMA+HARYANTI%2C+1754131023&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0A%0D%0AANALYSIS+OF+RICE+MARKETING+STRATEGY+IN+PT.+PERTANI+(PERSERO)+LAMPUNG+PROVINCE%0D%0A%0D%0ABy%0D%0A%0D%0ADharma+Haryanti%0D%0A%0D%0A%0D%0AThe+problem+of+food+security+in+Indonesia+is+inseparable+from+the+problem+of+rice%2C+because+rice+is+consumed+by+more+than+90%25+of+the+Indonesian+population.+Rice+is+a+strategic+commodity%2C+not+only+as+a+food+commodity%2C+but+also+as+a+political+commodity.+This+study+aims+to+identify+the+procurement+of+raw+materials+for+rice+in+PT.+Pertani+(Persero)+and+develop+a+rice+marketing+strategy+at+PT+Pertani+(Persero)+Lampung+Province+in+the+future.+This+research+was+conducted+at+PT+Pertani+Lampung+Province.+The+location+of+the+office+of+PT+Pertani+Lampung+Province+is+located+on+Jl.+K.+S.+Tubun+Laut+Swamp+Bandar+Lampung.+In+this+study%2C+the+respondents+were+PT.+Farmer.+The+data+used+are+primary+and+secondary+data.+The+method+used+in+this+research+is+quantitative+and+qualitative+analysis.+The+results+showed+that+PT.+Pertani+(Persero)+can+make+purchases+economically+by+applying+a+purchase+of+944+kg+in+one+order+with+a+frequency+of+ordering+11times+in+one+month.+Rice+marketing+strategy+of+PT.+Pertani+(Persero)+Lampung+Province%2C+namely%3A+(1)+utilizing+good+product+quality+and+strategic+business+locations%2C+(2)+empowering+skilled+human+resources+and+complete+sales+facilities+to+meet+high+consumer+deman%2C+(3)+optimizing+the+use+of+good+bookkeeping+and+complete+sales+facilities+with+high+consumer+interest+and+modern+technology%2C++and+(4)+utilization+of+strategic+locations+and+raw+materials+that+are+always+available+to+expand+marketing+and+increase+marketing+volume.%0D%0A%0D%0A%0D%0AKeywords%3A+rice%2C+procurement%2C+raw+materials%2C+strategy+%0D%0A%0D%0AMasalah+ketahanan+pangan+di+Indonesia+tidak+terlepas+dari+masalah+beras%2C+karena+beras+dikonsumsi+oleh+lebih+dari+90%25+penduduk+Indonesia.+Beras+merupakan+komoditas+strategi%2C+tidak+hanya+sebagai+komoditi+pangan%2C+tetapi+dapat+juga+berfungsi+sebagai+komoditi+politik.+Penelitian+ini+bertujuan+untuk+mengidentifikasi+tentang+pengadaan+bahan+baku+beras+yang+ada+di+PT.+Pertani+(Persero)%2C+dan+menyusun+strategi+pemasaran+beras+di+PT.+Pertani+(Persero)+Provinsi+Lampung+pada+masa+yang+akan+datang.%0D%0APenelitian+ini+dilakukan+pada+PT.+Pertani+Provinsi+Lampung.+Lokasi+kantor+PT.+Pertani+Provinsi+Lampung+terletak+di+Jl.+K.+S.+Tubun+Rawa+Laut+Bandar+Lampung.+Pada+penelitian+ini+yang+menjadi+responden+ialah+pihak+PT.+Pertani.+Data+yang+digunakan+adalah+data+primer+dan+sekunder.+Metode+yang+digunakan+dalam+penelitian+ini+yaitu+analisis+kuantitatif+dan+kualitatif.+Hasil+penelitian+menunjukkan+bahwa+PT.+Pertani+(Persero)+dapat+melakukan+pembelian+secara+ekonomis+dengan+menerapkan+pembelian+sebesar+944+kg+dalam+satu+kali+pemesanan+dengan+frekuensi+pemesanan+11+kali+dalam+satu+bulan.++Strategi+pemasaran+beras+PT.+Pertani+(Persero)+Provinsi+Lampung+yaitu%3A+(1)+memanfaatkan+kualitas+produk+yang+baik+dan+lokasi+usaha+yang+strategis%2C+(2)+pemberdayaan+sumberdaya+manusia+yang+terampil+dan+fasilitas+penjualan+yang+lengkap+untuk+memenuhi+permintaan+konsumen+yang+tinggi%2C+(3)+optimalisasi+pemanfaatan+pembukuan+yang+baik+serta+fasilitas+penjualan+yang+lengkap+dengan+minat+konsumen+yang+tinggi+dan+teknologi+yang+modern%2C+dan+(4)+pemanfaatan+lokasi+yang+strategis+dan+bahan+baku+yang+selalu+tersedia+untuk+mempeluas+pemasaran+dan+menambah+volume+pemasaran.%0D%0A%0D%0AKata+kunci%3A+beras%2C+pengadaan%2C+bahan+baku%2C+strategi%0D%0A&rft.publisher=PERTANIAN&rft.date=2022-08-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66159%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66159%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66159%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DHARMA+HARYANTI%2C+1754131023++(2022)+ANALISIS+STRATEGI+PEMASARAN+BERAS+DI+PT+PERTANI+(PERSERO)+PROVINSI+LAMPUNG.++PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66159%2F