?url_ver=Z39.88-2004&rft_id=1846031018&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+MEDIA+RELATIONS+DINAS+KOMUNIKASI+INFORMATIKA+DAN+STATISTIKA+PROVINSI+LAMPUNG+DALAM+PUBLIKASI+PEMBANGUNAN+DAERAH&rft.creator=M.+Aqshal+Edria%2C+1846031018&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+strategi+media+relations%2C+cara%0D%0Amelaksanakan+publisitas%2C+timbal+balik+dan+hambatan+Dinas+Komunikasi+Informatika%0D%0Adan+Statistika+Provinsi+Lampung+dalam+berelasi+dengan+media+massa+yang+ada+di%0D%0AProvinsi+Lampung.+Penelitian+ini+menggunakan+metode+deskriptif+kualitatif.+Sumber%0D%0Adata+dalam+penelitian+ini+berupa+data+primer+dan+data+sekunder+yang+diperoleh%0D%0Amelalui+hasil+wawancara%2C+observasi+dan+dokumentasi.+Hasil+penelitian+didapatkan%0D%0Abahwa+strategi+media+relations+Dinas+Komunikasi+Informatika+dan+Statistika%0D%0AProvinsi+Lampung+dalam+melaksanakan+publikasi+pembangunan+daerah+dibagi%0D%0Amenjadi+tiga.+Yaitu%3A+mengelola+relasi+dengan+media+massa+seperti+menjalin%0D%0Ahubungan+baik+dan+melaksanakan+beberapa+kegiatan+media+relations+secara+formal%0D%0Amaupun+non+formal.+Selanjutnya+yaitu+mengembangkan+strategi+yaitu+melanjutkan%0D%0Astrateginya+ke+sasaran+komunikasinya+yaitu+publik%2C+dengan+memanfaatkan+media%0D%0Asosial+dan+call+center%2C+serta+merancang+program+baru+kedepannya+yaitu+Monitoring%0D%0ABerita+Media.+Terakhir+yaitu+mengembangkan+jaringan%2C+dengan+cara+melibatkan%0D%0Amedia+massa+dalam+program+Diskominfotik+dan+memasuki+ke+organisasi-organisasi%0D%0Aprofesi+kewartawanan.+Diskominfotik+dalam+penyebarluasan+informasi+terkait%0D%0Akebijakan+serta+program+pembangunan+daerah+yang+sudah+dan+akan+dating.+Sebagai%0D%0Abentuk+timbal+balik+atau+feedback+nya%2C+Diskominfotik+memberikan+bahan+berita+dan%0D%0Aakses+ke+beberapa+narasumber+tertentu.+Hal+itu+tentunya+akan+membantu+menaikkan%0D%0Avalue+dari+media-media+tersebut.+Selain+itu+Diskominfotik+juga+akan+memberikan%0D%0Apendanaan+yang+sudah+sesuai+dengan+peraturan+jika+membantu+publikasi+tentang%0D%0Apemerintahan.%0D%0AKata+kunci%3A+strategi%2C+media+relations%2C+publikasi+pembangunan+daerah%0D%0A%0D%0AThe+purpose+of+this+study+was+to+media+relations+strategy%2C+how+to+carry+out+publicity%2C%0D%0Areciprocity+and+obstacles+to+the+Information+and+Statistics+Communications+and%0D%0AStatistics+Office+of+Lampung+Province+in+relation+to+the+mass+media+in+Lampung%0D%0AProvince.+This+study+used+descriptive+qualitative+method.+Sources+of+data+in+this%0D%0Astudy+in+the+form+of+primary+data+and+secondary+data+obtained+through+interviews%2C%0D%0Aobservation+and+documentation.+The+results+of+the+study+found+that+the+media%0D%0Arelations+strategy+of+the+Department+of+Communication%2C+Informatics+and+Statistics%0D%0Aof+Lampung+Province+in+carrying+out+regional+development+publications+was%0D%0Adivided+into+three.+Namely%3A+managing+relations+with+the+mass+media+such+as%0D%0Aestablishing+good+relations+and+carrying+out+several+formal+and+non-formal+media%0D%0Arelations+activities.+The+next+step+is+to+develop+a+strategy%2C+namely+to+continue+the%0D%0Astrategy+to+the+communication+target%2C+namely+the+public%2C+by+utilizing+social+media%0D%0Aand+call+centers%2C+as+well+as+designing+a+new+program+in+the+future%2C+namely%0D%0AMonitoring+News+Media.+The+last+is+developing+networks%2C+by+involving+the+mass%0D%0Amedia+in+the+Diskominfotik+program+and+entering+into+journalistic+professional%0D%0Aorganizations.+Discipline+in+disseminating+information+related+to+existing+and%0D%0Afuture+regional+development+policies+and+programs.+As+a+form+of+reciprocity+or%0D%0Afeedback%2C+Diskominfotik+provides+news+material+and+access+to+certain+sources.+This%0D%0Awill+certainly+help+increase+the+value+of+these+media.+In+addition%2C+Diskominfotik+will%0D%0Aalso+provide+funding+that+is+in+accordance+with+regulations+if+it+helps+publications%0D%0Aabout+government.%0D%0AKeywords%3A+strategy%2C+media+relations%2C+regional+development+publication&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-08-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66203%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66203%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66203%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M.+Aqshal+Edria%2C+1846031018++(2022)+STRATEGI+MEDIA+RELATIONS+DINAS+KOMUNIKASI+INFORMATIKA+DAN+STATISTIKA+PROVINSI+LAMPUNG+DALAM+PUBLIKASI+PEMBANGUNAN+DAERAH.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66203%2F