?url_ver=Z39.88-2004&rft_id=1741011065&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ORIENTASI+KUALITAS+DAN+ORIENTASI+MEREK+SERTA%0D%0AKEPERCAYAAN+TERHADAP+NIAT+BELI+KONSUMEN%0D%0ATOKOPEDIA+DI+BANDAR+LAMPUNG+&rft.creator=Chika+Adela+Suud%2C+1741011065&rft.subject=330+Ekonomi&rft.description=Pada+era+globalisasi+saat+ini+internet+tidak+lagi+menjadi+suatu+hal+langka+di+mata%0D%0Amasyarakat.++Berdasarkan+data+rata-rata+pengunjung+situs+yang+di+dapat+dari+situs%0D%0ATokopedia+terjadi+penurunan+yang+sangat+drastis+pada+kuartal+4+2019++dari+yang%0D%0Asemula+berada+di+angka+140%2C4+juta+pengunjung%2C+menjadi+hanya+66+juta%0D%0Apengunjung.+Penurunan+yang+sangat+drastis+ini%2C+menggeser++tokopedia+yang%0D%0Asemula+Tokopedia+merupakan+e-commerce+dengan+pengunjung+terbanyak+no+1%2C%0D%0Amenjadi+e-commerce+dengan+pengunjung+terbanyak+no.+2++(BPS%2C+2020).++%0D%0A%0D%0ABerdasarkan++data++tersebut%2C++diketahui++bahwa++faktor-faktor++yang++menyebabkan%0D%0Apenurunan++pengunjung++Tokopedia++yang++mencerminkan++penurunan++minat++beli%0D%0Akonsumen+dengan+berfokus+pada+masyarakat+bandar+lampung+yang+memiliki+akun%0D%0Abelanja+pada+salah+satu+marketplace+Tokopedia.%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+orientasi+kualitas%2C+orientasi%0D%0Amerek+dan+kepercayaan+terhadap+niat+beli+konsumen.++Objek+penelitian+ini+adalah%0D%0Amasyarakat+Bandar+Lampung+yang+memiliki+akun+online+shop+Tokopedia.%0D%0A%0D%0AMetode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+metode+kuantitatif.%0D%0APada+penelitian+ini+menggunakan+kuesioner+dengan+skala+likert.+Populasi+pada%0D%0Apenelitian+ini+adalah+masyarakat+kota+Bandar+Lampung+yang+melakukan%0D%0Apembelian+melalui+aplikasi+online+shop+Tokopedia.+Sampel+pada+penelitian+ini%0D%0Adiambil+menggunakan+purposive+sampling+sehingga+diperoleh+sampel+sebanyak%0D%0A100+responden.++Analisis+data+dalam+penelitian+ini+menggunakan+analsisi+regresi%0D%0Aliner+berganda.%0D%0A%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+independent+orientasi+kualitas%2C%0D%0Aorientasi+merek+dan+kepercayaan+berpengaruh+positif+signifikan+terhadap+variabel%0D%0Adependen+atau+niat+beli+konsumen.+%0D%0A%0D%0AKata+Kunci+%3A+Orientasi+Kualitas%2C+Orientasi+Merek%2C+Kepercayaan%2C+Niat+Beli%2C+%0D%0ATokopedia.+%0D%0A%0D%0AIn+the+current+era+of+globalization%2C+the+internet+is+no+longer+a+rare+thing+in+the%0D%0Aeyes+of+society.+Based+on+data+on+the+average+site+visitors+that+can+be+obtained%0D%0Afrom+the+Tokopedia+site%2C+there+was+a+very+drastic+decline+in+the+4th+quarter+of%0D%0A2019+from+the+previous+140.4+million+visitors%2C+to+only+66+million+visitors.+This%0D%0Adrastic+decline+has+shifted+Tokopedia%2C+which+was+originally+an+e-commerce+store%0D%0Awith+the+most+visitors%2C+to+become+an+e-commerce+site+with+the+most+visitors.+2%0D%0A(BPS%2C+2020).%0D%0A%0D%0ABased+on+this+data%2C+the+researcher+wants+to+know+what+factors+are+causing+the%0D%0Adecline+in+Tokopedia+visitors.+Based+on+the+decline+in+consumer+buying+interest%2C%0D%0Afocusing+on+Lampung+people+who+have+a+shopping+account+on+one+of+the%0D%0ATokopedia+marketplaces.%0D%0A%0D%0AThe+research+method+used+in+this+study+is+a+quantitative+method.+In+this+study%0D%0Ausing+a+questionnaire+with+a+Likert+scale.+The+population+in+this+study+is+the%0D%0Apeople+of+Bandar+Lampung+who+make+purchases+through+the+Tokopedia+online%0D%0Ashop+application.+The+sample+in+this+study+was+taken+using+purposive+sampling+so%0D%0Athat+a+sample+of+100+respondents+was+obtained.+Data+analysis+in+this+study+used%0D%0Amultiple+linear+regression+analysis.%0D%0A%0D%0AThe+results+of+this+study+indicate+that+the+independent+variables+of+quality%0D%0Aorientation%2C+brand+orientation+and+trust+orientation+have+a+significant+positive%0D%0Aeffect+on+the+dependent+variable+or+consumer's+purchase+intention.+%0D%0A%0D%0AKeywords%3A+Quality+Orientation%2C+Brand+Orientation%2C+Trust%2C+Purchase+Intention%2C%0D%0ATokopedia.%0D%0A+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2022-08-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66449%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66449%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66449%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Chika+Adela+Suud%2C+1741011065++(2022)+PENGARUH+ORIENTASI+KUALITAS+DAN+ORIENTASI+MEREK+SERTA+KEPERCAYAAN+TERHADAP+NIAT+BELI+KONSUMEN+TOKOPEDIA+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66449%2F