?url_ver=Z39.88-2004&rft_id=1814131002+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP+DAN+KEPUASAN+KONSUMEN+KOPI+BUBUK+GUNUNG%0D%0ASEKINCAU+DI+KECAMATAN+SEKINCAU+KABUPATEN+LAMPUNG+%0D%0ABARAT%0D%0A&rft.creator=TIFANY+OKTAVIANA+%2C+1814131002+&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0A%0D%0A+%0D%0AATTITUDE+AND+CONSUMERS+SATISFACTION+OF+GUNUNG%0D%0ASEKINCAU+GROUND+COFFEE+IN+SEKINCAU+DISTRICT+WEST+%0D%0ALAMPUNG+REGENCY%0D%0A%0D%0A%0D%0A%0D%0ABy%0D%0A+%0D%0ATIFANY+OKTAVIANA%0D%0A%0D%0A%0D%0A+%0D%0AThis+study+aims+to+analyze+consumer+characteristics%2C+consumer+attitudes%2C+level+of%0D%0Aconsumer+satisfaction+and+formulate+marketing+strategies+for+Mount+Sekincau+ground%0D%0Acoffee+products.+This+study+uses+a+survey+method+through+a+qualitative+descriptive%0D%0Aapproach+with+50+samples%2C+Fishbein+Multi-attribute+Model+and+Customer+Satisfaction+%0D%0AIndex+(CSI)+and+Importance+Performance+Analysis+(IPA).+The+results+showed+that%0D%0Amost+of+the+consumers+of+Gunung+Sekincau+ground+coffee+were+male+aged+24-30%0D%0Ayears%2C+with+more+than+3+family+members%2C+working+as+private+employees+with+a%0D%0Amonthly+income+of+more+than+Rp3%2C000%2C000.+The+results+showed+that+the+taste%0D%0Aattribute+was+the+most+important+thing+for+consumers.+The+results+showed+that+the%0D%0Ataste+attribute+was+the+most+important+thing+for+consumers.+Consumer+attitudes%0D%0Atowards+Mount+Sekincau+ground+coffee+94.5+percent+are+in+the+fairly+good%0D%0Acategory.+The+level+of+consumer+satisfaction+with+Mount+Sekincau+ground+coffee%0D%0A81.33+percent+is+included+in+the+very+satisfied+category.+The+price+attribute%0D%0Abelonging+to+quadrant+I+is+an+attribute+that+is+still+considered+important+by%0D%0Aconsumers%2C+but+its+implementation+is+still+considered+low.+Quadrant+II%2C+namely%0D%0Amaintaining+achievement%2C+shows+the+level+of+importance+that+is+considered+high%0D%0Aby+consumers+in+their+performance+is+also+high%2C+which+belongs+to+this+quadrant+are%0D%0Athe+attributes+of+taste%2C+aroma%2C+and+texture.+Low+priority+quadrant+III+shows+the%0D%0Alevel+of+importance+by+consumers+is+still+lacking+and+in+its+implementation+by%0D%0Aproducers+it+is+still+lacking%2C+this+attribute+is+considered+by+consumers+to+be%0D%0Aunimportant+and+neglected%2C+which+belongs+to+this+quadrant+is+the+location%0D%0Aattribute.+Quadrant+IV+is+considered+excessive+by+consumers+with+a+low+level+of%0D%0Aimportance+and+in+its+implementation+by+producers+it+is+considered+quite+high.%0D%0AIncluded+in+this+quadrant+are+packaging+attributes.+%0D%0A%0D%0AKey+words%3A+attitude%2C+Importance-Performance%2C+satisfaction%2C+ground+coffee+%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+karakteristik+konsumen%2C+sikap%0D%0Akonsumen%2C+tingkat+kepuasan+konsumen+dan+memformulasikan+strategi+pemasaran%0D%0Aproduk+kopi+bubuk+Gunung+Sekincau.++Penelitian+ini+menggunakan+metode+survei%0D%0Amelalui+pendekatan+deskriptif+kualitatif+dengan+50+sampel%2C+Model+Multi-atribut%0D%0AFishbein+dan+Indeks+kepuasan+Pelanggan+(CSI)+dan+Importance+Performance%0D%0AAnalysis+(IPA).++Hasil+penelitian+menunjukkan+bahwa+sebagian+besar+konsumen%0D%0Akopi+bubuk+Gunung+Sekincau+berjenis+kelamin+laki-laki+berusia+24-30+tahun%2C%0D%0Aberanggota+keluarga+lebih+dari+3+orang%2C+bekerja+sebagai+pegawai+swasta+dengan%0D%0Apenghasilan+perbulan+lebih+dari+Rp3.000.000.++Hasil+penelitian+menunjukkan%0D%0Aatribut+rasa+merupakan+hal+yang+paling+penting+bagi+konsumen.++Sikap+konsumen%0D%0Aterhadap+kopi+bubuk+Gunung+Sekincau+94%2C5+persen+berada+pada+kategori+cukup%0D%0Abaik.++Tingkat+kepuasan+konsumen+terhadap+kopi+bubuk+Gunung+Sekincau+81%2C33%0D%0Apersen+termasuk+dalam+kategori+sangat+puas.++Atribut+harga+tergolong+ke+dalam%0D%0Akuadran+I+merupakan+atribut+yang+masih+dianggap+penting+oleh+konsumen%2C+namun%0D%0Apelaksanaannya+dinilai+masih+rendah.++Kuadran+II+yaitu+pertahankan+prestasi%2C%0D%0Amenunjukkan+tingkat+kepentingan+yang+dianggap+tinggi+oleh+konsumen+dalam%0D%0Akinerjanya+pun+tinggi+pula%2C+yang+tergolong+dalam+kuadran+ini+adalah+atribut+rasa%2C%0D%0Aaroma%2C+dan+tekstur.+Kuadran+III+prioritas+rendah+menunjukkan+tingkat+kepentingan%0D%0Aoleh+konsumen+dianggap+masih+kurang+dan+dalam+pelaksanannya+oleh+produsen%0D%0Amasih+kurang+pula%2C+atribut+ini+dinilai+konsumen+tidak+penting+dan+diabaikan%2C+yang%0D%0Atergolong+dalam+kuadran+ini+adalah+atribut+lokasi.+Kuadran+IV+berlebihan%0D%0Adipandang+konsumen+tingkat+kepentingannya+rendah+dan+dalam+pelaksanaannya%0D%0Aoleh+produsen+dinilai+cukup+tinggi%2C+yang+tergolong+dalam+kuadran+ini+adalah+%0D%0Aatribut+kemasan.+%0D%0AKata+Kunci%3A+Sikap%2C+kepentingan-kinerja%2C+kepuasan%2C+kopi+bubuk&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-08-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66468%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66468%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66468%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++TIFANY+OKTAVIANA+%2C+1814131002+++(2022)+SIKAP+DAN+KEPUASAN+KONSUMEN+KOPI+BUBUK+GUNUNG+SEKINCAU+DI+KECAMATAN+SEKINCAU+KABUPATEN+LAMPUNG+BARAT.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66468%2F