?url_ver=Z39.88-2004&rft_id=1854231012&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENERAPAN+BAURAN+PEMASARAN+(MARKETING+MIX)%0D%0ADALAM+MENINGKATKAN+VOLUME+PENJUALAN+PRODUK+%0D%0ABAKERY+DI+TOKO+NADIA+ROTI%2C+BANDAR+LAMPUNG%0D%0A&rft.creator=LIZA+AGISTI+FAZRIANI+%2C+lizaagisti17%40gmail.com&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRAK%0D%0A+%0D%0A%0D%0AANALISIS+PENERAPAN+BAURAN+PEMASARAN+(MARKETING+MIX)+%0D%0ADALAM+MENINGKATKAN+VOLUME+PENJUALAN+PRODUK%0D%0ABAKERY+DI+TOKO+NADIA+ROTI%2C+BANDAR+LAMPUNG+%0D%0A%0D%0A+%0D%0AOleh%0D%0A+%0D%0A%0D%0ALIZA+AGISTI+FAZRIANI+%0D%0A%0D%0A+%0D%0APesatnya+perkembangan+dunia+berpengaruh+terhadap+sistem+perekonomian%2C+hal+ini%0D%0Amenyebabkan+pelaku+usaha+mengalami+tantangan+dalam+menjual+produknya+di%0D%0Apasaran.++Perusahaan+harus+memiliki+strategi+pemasaran+yang+tepat+agar+dapat%0D%0Abersaing+dengan+perusahaan+lain+dan+mampu+memuaskan+konsumen.++Tujuan%0D%0Apenelitian+ini+untuk+mengetahui+pengaruh+Bauran+Pemasaran+yaitu+Produk%2C+Harga%2C%0D%0ATempat%2C+dan+Promosi+terhadap+volume+penjualan+konsumen+produk+bakery+di%0D%0AToko+Nadia+Roti.++Metode+penelitian+dilakukan+dengan+penyiapan+kuesioner%2C%0D%0Aselanjutnya+di+uji+validitas++dan+reliabilitasnya%2C+kemudian+disebarkan+kepada+100%0D%0Aresponden.++Data+yang+didapat+dianalisis+menggunakan+analisis+yang+terdiri+dari%0D%0AUji+Asumsi+Klasik%2C+Uji+Regresi+Linier+Berganda%2C+Uji+t+dan+Uji+F.++Hasil+penelitian%0D%0Aini+menunjukkan+bahwa+bauran+pemasaran+dalam+hal+ini+variabel+produk+dan%0D%0Apromosi+berpengaruh+signifikan+terhadap+volume+penjualan.++Sedangkan+variabel%0D%0Aharga+dan+tempat+tidak+berpengaruh+signifikan+terhadap+volume+penjualan.%0D%0ABerdasarkan+Uji+F+disimpulkan+bahwa+Bauran+Pemasaran+secara+bersama-sama%0D%0Aberpengaruh+terhadap+volume+penjualan+produk+bakery+di+Toko+Nadia+Roti.%0D%0A+%0D%0A%0D%0AKata+Kunci%3A+produk%2C+harga%2C+tempat%2C+promosi%2C+volume+penjualan%0D%0A%0D%0A%0D%0AThe+rapid+development+of+the+world+affects+the+economic+system%2C+this+causes%0D%0Abusiness+actors+to+experience+challenges+in+selling+their+products+in+the+market.%0D%0ACompanies+must+have+the+right+marketing+strategy+in+order+to+compete+with+other%0D%0Acompanies+and+be+able+to+satisfy+consumers.+The+purpose+of+this+study+is+to%0D%0Adetermine+the+influence+of+the+Marketing+Mix%2C+namely+Products%2C+Prices%2C+Places%2C%0D%0Aand+Promotions+on+the+sales+volume+of+consumers+of+bakery+products+at+Nadia%0D%0ARoti+Stores.+The+research+method+was+carried+out+by+preparing+a+questionnaire%2C%0D%0Athen+tested+its+validity+and+reliability%2C+then+distributed+to+100+respondents.+The%0D%0Adata+obtained+were+analyzed+using+an+analysis+consisting+of+classical+assumption%0D%0Atest%2C+multiple+linear+regression+test%2C+t+test+and+F+test.+The+results+of+this+study+show%0D%0Athat+the+marketing+mix+in+this+case+product+and+promotion+variables+have+a%0D%0Asignificant+effect+on+sales+volume.+Meanwhile%2C+the+price+and+place+variables+have%0D%0Ano+significant+effect+on+sales+volume.+So+it+can+be+concluded+that+the+Marketing%0D%0AMix+together+affects+the+sales+volume+of+bakery+products+at+the+Nadia+Roti+Store.%0D%0A+%0D%0A%0D%0AKeywords%3A+product%2C+price%2C+place%2C+promotion%2C+sales+volume.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-09-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66660%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66660%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66660%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++LIZA+AGISTI+FAZRIANI+%2C+lizaagisti17%40gmail.com++(2022)+ANALISIS+PENERAPAN+BAURAN+PEMASARAN+(MARKETING+MIX)+DALAM+MENINGKATKAN+VOLUME+PENJUALAN+PRODUK+BAKERY+DI+TOKO+NADIA+ROTI%2C+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66660%2F