?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERAN+HUMAS+PT+BANK+PEMBANGUNAN+DAERAH+LAMPUNG%0D%0ADALAM+PROGRAM+EMPLOYEE+RELATIONS+SEBAGAI+UPAYA%0D%0AMENINGKATKAN+LOYALITAS+KARYAWAN+&rft.creator=Nuroctaviany%2C+Hany+&rft.subject=300+Ilmu+sosial&rft.description=Keberhasilan+suatu+perusahaan+dalam+mencapai+tujuan+tak+lepas+dari+peran%0D%0Akaryawan+yang+ada+di+dalamnya.+Karyawan+yang+memiliki+loyalitas+tinggi+akan%0D%0Amemberikan+pengaruh+yang+besar+dalam+kestabilan+dam+produktivitas+perusahaan.%0D%0Aloyalitas+karyawan+merupakan+salah+satu+unsur+penting+untuk+mempertahankan%0D%0Adan+meningkatkan+kinerja+dan+mencapai+tujuan+perusahaan.+Oleh+karena+itu%2C%0D%0Adibutuhkan+program+yang+dapat+mendorong+karyawan+untuk+lebih+termotivasi%0D%0Adalam+bekerja+seperti+employee+relations.+PT+Bank+Pembangunan+Daerah%0D%0ALampung+menerapkan+program+ini+dengan+tujuan+akan+terciptanya+karyawan+yang%0D%0Asesuai+dengan+apa+yang+diharapkan+perusahaan.+Penerapan+program+tersebut%0D%0Adijalankan+oleh+Humas.+Teknik+pengumpulan+data+penelitian+ini+menggunakan%0D%0Ametode+observasi%2C+wawancara%2C+dokumentasi%2C+dan+kepustakaan.++Tujuan+dilakukan%0D%0Apenelitian+ini+adalah%2C+untuk+mengetahui+peran+Humas+PT+Bank+Pembangunan%0D%0ADaerah+Lampung+dalam+program+employee+relations+sebagai+upaya+meningkatkan%0D%0Aloyalitas+karyawan.%0D%0A%0D%0ABerdasarkan+hasil+temuan%2C+Humas+PT+Bank+Pembangunan+Daerah+Lampung%0D%0Apenerapan+program+employee+relations+yang+dibangun+sudah+sangat+baik.+Hal+ini%0D%0Adapat+dilihat+dari+banyaknya+program-program+yang+disusun+dan+dikembangkan%0D%0Aoleh+pihak+internal%2C+sehingga+dapat+menghasilkan+karyawan+dengan+loyalitas%0D%0Akinerja+yang+tinggi+terhadap+perusahaan.+karyawan+perusahaan+tentunya+akan%0D%0Amerasa+dihargai+dan+diperhatikan+dengan+adanya+program-program+tersebut%2C%0D%0Asehingga+menimbulkan+rasa+memiliki+dan+mencapai+kinerja+yang+tinggi.+Dan+%0D%0Aprogram-program+ini+juga+akan+meminimalisir+rasa+jenuh+dan+bosan+karyawan%0D%0Asetelah+lama+bekerja+dan+mencegah+menurunnya+loyalitas+dan+produktivitas%0D%0Akaryawan+terhadap+perusahaan.%0D%0A%0D%0AKata+kunci%3A+Peran+Humas%2C+Employee+Relations%2C+Meningkatkan+Kinerja%2C%0D%0ALoyalitas+Karyawan.%0D%0A+Employee+plays+a+big+role+in+a+successful+company.+Employee's+credibility%2C%0D%0Acreativity+and+loyalty+plays+as+the+main+factors+that+impact+the+company's%0D%0Aproductivity.+Employee+loyalty+is+one+of+the+important+things+to+maintain+to%0D%0Aimprove+performance+and+achieve+company+goals.+Therefore%2C+a+program+is+needed%0D%0Ato+encourage+them+in+result+they+will+feel+appreciated%2C+which+it+will+affect+their%0D%0Awork.+For+example%2C+the+employee+relations+of+PT.+Bank+Pembangunan+Daerah%0D%0ALampung+implements+this+program%2C+aiming+that+employee's+work+ethic+will+reach%0D%0Athe+standard+expectation.+The+implementation+of+the+program+is+carried+out+by%0D%0APublic+Relations+field.+The+methods+I+use+in+this+study+are+observation%2C+interviews%2C%0D%0Adocumentation%2C+and+literature+review.+The+purpose+of+this+research+is+to+know+the%0D%0Arole+of+Public+Relations+of+PT.+Bank+Pembangunan+Daerah+Lampung+in+employee%0D%0Arelations+program+as+an+effort+to+increase+employee+loyalty.%0D%0A%0D%0ABased+on+the+result+of+my+research%2C+the+Public+Relations+of+PT.+Bank%0D%0APembangunan+Daerah+Lampung+has+implemented+a+very+good+employee+relations%0D%0Aprogram.+This+can+be+seen+from+the+many+programs+that+are+already+prepared+and%0D%0Adeveloped+by+internal+parties%2C+so+that+they+can+produce+employees+with+high%0D%0Aperformance+loyalty+to+the+company.+Company+employees+will+certainly+feel%0D%0Avalued+and+cared+with+these+programs%2C+resulting+in+a+sense+of+belonging+and+high%0D%0Aperformance.+These+programs+are+also+expected+to+minimize+the+feeling+of+their%0D%0Asaturation+and+boredom%2C+after+a+long+period+of+work+and+prevent+a+decrease+in%0D%0Aemployee+loyalty+and+productivity+to+the+company.+%0D%0A%0D%0AKeywords%3A+Role+of+Public+Relations%2C+Employee+Relations%2C+Public+relations%0D%0APerformance+Improvement%2C+Employee+Loyalty.+%0D%0A%0D%0A+%0D%0A+%0D%0A+&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-09-23&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66696%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66696%2F2%2FTUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66696%2F3%2FTUGAS%2520AKHIR%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Nuroctaviany%2C+Hany+++(2022)+PERAN+HUMAS+PT+BANK+PEMBANGUNAN+DAERAH+LAMPUNG+DALAM+PROGRAM+EMPLOYEE+RELATIONS+SEBAGAI+UPAYA+MENINGKATKAN+LOYALITAS+KARYAWAN.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66696%2F