?url_ver=Z39.88-2004&rft_id=1814131065&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+TINGKAT+KEPENTINGAN+DAN+KINERJA+ATRIBUT+RUMAH+MAKAN+AYAM+BAKAR+MBOK+JUM+CABANG+WAY+HALIM+KOTA+BANDAR+LAMPUNG%0D%0A&rft.creator=Yohana+Fransiska+Elizabet+Hutajulu%2C+1814131065&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Tujuan++penelitian++ini++adalah++untuk++menganalisis++atribut-atribut++yang++dinilai+penting+oleh+konsumen+Rumah+Makan+Ayam+Bakar+Mbok+Jum+Cabang+Way+Halim%2C+menganalisis+kinerja+atribut-atribut+Rumah+Makan+Ayam++Bakar+Mbok+Jum+++Cabang+++Way+++Halim+++dan+++menganalisis+++atribut-atribut+++yang+++perlu+dipertahankan+dan+ditingkatkan+kinerjanya+di+Rumah+Makan+Ayam+Bakar+Mbok+Jum++Cabang+Way++Halim.++++Metode++penelitian++yang+digunakan++adalah++metode+survei+dan+penentuan+lokasi+penelitian+dilakukan+secara+sengaja+(purposive).+Metode+analisis+yang+digunakan+adalah+metode+Importance+Performance+Analysis+(IPA).+++Hasil+penelitian+menunjukkan+bahwa+dari+20+atribut+yang+diteliti%2C+jumlah+atribut+yang+dinilai+penting+oleh+konsumen+sebanyak+13+atribut%2C+yaitu+atribut-+atribut+yang+berada+pada+kuadran+I+dan+kuadran+II%2C+atribut-atribut+yang+kinerjanya+telah++memberi++kepuasan+kepada++konsumen++berjumlah++7++atribut%2C++yaitu++atribut-+atribut+yang+berada+pada+kuadran+II.+++Atribut-atribut+yang+perlu+dipertahankan+kualitas+kinerjanya++berjumlah++7+atribut+yaitu++semua+atribut+yang+berada++pada+kuadran+II.++Atribut-atribut+yang+harus+ditingkatkan+kualitas+kinerjanya+berjumlah%0D%0A6+atribut+yaitu+semua+atribut+yang+berada+pada+kuadran+I.%0D%0A%0D%0AKata++kunci%3A+atribut%2C+importance+performance+analysis%2C+kepentingan%2C+kinerja.%0D%0A%0D%0AThe+purpose+of+this+study+is+to+analyze+the+attributes+that+are+considered+important+by++consumers++of++the++Mbok++Jum++Grilled++Chicken++Restaurant++in++Way++Halim+Branch%2C+to+analyze+the+performance+of+the+attributes+of+the+Mbok+Jum+Grilled+Chicken+Restaurant+in+the+Way+Halim+Branch+and+to+analyze+the+attributes+that+need+to+be+maintained+and+improved+in+their+performance+in+Mbok+Jum+Grilled+Chicken+Restaurant+Way+Halim+Branch.+The+research+method+used+is+a+survey+method+and+the+determination+of+the+research+location+is+done+purposively.+The+analytical+method+used+is+the+Importance+Performance+Analysis+(IPA)+method.+The+results+show+that+of+the+20+attributes+studied%2C+the+number+of+attributes+that+are+considered+important+by+consumers+are+13+attributes%2C+namely+the+attributes+that+are+in+quadrant+I+and+quadrant+II%2C+the+attributes+whose+performance+has+given+satisfaction+to+consumers+are+7+attributes%2C+namely+attributes+-attributes+that+are+in+quadrant+II.+There+are+7+attributes+that+need+to+be+maintained%2C+namely+all+attributes+that+are+in+quadrant+II.+There+are+6+attributes+that+must+be+improved%2C+namely+all+attributes+that+are+in+quadrant+I.%0D%0A%0D%0AKeywords%3A+attributes%2C+importance%2C+importance+performance+analysis%2C+performance+%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-08-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66729%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66729%2F1%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66729%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Yohana+Fransiska+Elizabet+Hutajulu%2C+1814131065++(2022)+ANALISIS+TINGKAT+KEPENTINGAN+DAN+KINERJA+ATRIBUT+RUMAH+MAKAN+AYAM+BAKAR+MBOK+JUM+CABANG+WAY+HALIM+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66729%2F