?url_ver=Z39.88-2004&rft_id=1814131021&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPENTINGAN+DAN+KINERJA+ATRIBUT+PELAYANAN+PADA+RESTORAN+KENTUCKY+FRIED+CHICKEN+(KFC)+DI+KABUPATEN+PRINGSEWU&rft.creator=Dwi+Putri+Arlitha%2C+1814131021&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+atribut+pelayanan+pada+restoran+cepat+saji+Kentucky+fried+chicken+(KFC)+di+Kabupaten+Pringsewu+yang+dinilai+penting+dan+++memuaskan+++serta+++atribut+++yang+++perlu+++dipertahankan+++dan+++ditingkatkan+kinerjanya.+++Penelitian+ini+menggunakan+metode+survei+dan+dilakukan+dengan+melakukan++wawancara++terhadap++22++jenis++atribut++kepada++60++konsumen++yang+diambil++dengan++merandom++acak++nomor++meja.++++Penentuan++sampel++dilakukan+dengan+teknik+probability+sampling+dan+metode+analisis+yang+digunakan+terdiri+dari+analisis+kuesioner+menggunakan+Uji+Validitas%2C+Uji+Reliabilitas+dan+analisis+data++menggunakan++Important++Performance++Analysis++(IPA).+++++Masing-masing+atribut+dinilai+tingkat+kepentingan+dan+kinerjanya+oleh+konsumen+dengan+menggunakan+skala+likert+1-7.+++Hasil+skor+tingkat+kepentingan+dan+kinerja+dari+masing-masing+atribut+kemudian+diolah+dan+dimasukkan+ke+dalam+diagram+kartesius+yang+terbagi+menjadi+empat+kuadran.++Penelitian+ini+menunjukkan+bahwa+dari+22+atribut+yang+diteliti%2C+terdapat+13+jenis+atribut+yang+dianggap+penting%2C+9+atribut+dinilai+sudah+memuaskan+kinerjanya.+++Atribut+yang+perlu+dipertahankan+kinerjanya++berjumlah+9++atribut++dan+atribut++yang++perlu++ditingkatkan+kinerjanya+berjumlah+4+atribut.%0D%0A%0D%0AKata+Kunci+%3A++Atribut%2C+kepentingan+dan+kinerja%2C+important+performance+analysis%0D%0A(IPA)%0D%0A%0D%0AThis+study+aims+to+analyze+the+service+attributes+of+the+Kentucky+fried+chicken+(KFC)+fast+food+restaurant+in+Pringsewu+Regency+which+are+considered+important+and+satisfying+and+the+attributes+that+need+to+be+maintained+and+improved+their+performance.+This+study+used+a+survey+method+and+was+conducted+by+conducting+interviews+with+22+types+of+attributes+to+60+consumers+who+were+taken+at+random+with+table+numbers.++Determination+of+the+sample+is+done+by+probability+sampling+technique+and+the+analytical+method+used+consists+of+questionnaire+analysis+using+Validity+Test%2C+Reliability+Test++and+data+analysis+using+Important+Performance+Analysis+(IPA).+++Each+attribute+is+assessed+by+the+level+of+importance+and+performance++by++consumers++using++a++likert++scale++of++1-7.++The++results++of++the+importance++and++performance++scores++of++each++attribute++are++then++processed++and+entered+into+a+Cartesian+diagram+which+is+divided+into+four+quadrants.+This+study+shows+that+of+the+22+attributes+studied%2C+there+are+13+types+of+attributes+that+are+considered+important+and+9+attributes+are+considered+to+have+satisfactory+performance.+Attributes+that+need+to+be+maintained+for+their+performance+are+9+attributes+and+attributes+that+need+to+be+improved+are+4+attributes.%0D%0A%0D%0AKeywords%3A++Attributes%2C+importance+and+performance%2C+important+performance+analysis+(IPA)+%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-08-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66730%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66730%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66730%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Dwi+Putri+Arlitha%2C+1814131021++(2022)+ANALISIS+KEPENTINGAN+DAN+KINERJA+ATRIBUT+PELAYANAN+PADA+RESTORAN+KENTUCKY+FRIED+CHICKEN+(KFC)+DI+KABUPATEN+PRINGSEWU.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66730%2F