?url_ver=Z39.88-2004&rft_id=1614131041&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KERAGAAN+AGROINDUSTRI+KERUPUK+FIRDAUS+PRATAMA+(KFP)%0D%0ADI+KECAMATAN+PEKALONGAN+LAMPUNG+TIMUR+&rft.creator=ANGGIT+SASKIA+RIENJANI%2C+anggitsaskiar%40gmail.com&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0A+%0D%0A%0D%0ATHE+PERFORMANCE+ANALYSIS+OF+KERUPUK+FIRDAUS+PRATAMA+%0D%0AAGROINDUSTRY+IN+PEKALONGAN+DISTRICT%2C+LAMPUNG+TIMUR%0D%0A%0D%0A%0D%0ABy%0D%0A%0D%0A+%0D%0AAnggit+Saskia+Rienjani%0D%0A%0D%0A+%0D%0AThis+research+aims+to+analyze+the+raw+material+procurement%2C+the+agroindustry%0D%0Aperformance%2C+the+marketing+mix+and+distribution+channels+in+product+marketing%0D%0Aactivities%2C+and+the+role+of+support+institutions.+The+research+location+was+determined%0D%0Apurposively+at+Kerupuk+Firdaus+Pratama+(KFP)+Agroindustry%2C+Kali+Bening+Village%2C%0D%0APekalongan+District%2C+East+Lampung+Regency.+The+research+used+a+case+study%0D%0Amethod.+The+data+was+collected+from+October+to+November+2020.+The+data+analysis%0D%0Aused+in+this+research+was+qualitative+and+quantitative+descriptive+analysis%2C+the+first%0D%0Aobjective+used+the+six-right+method%2C+the+second+objective+used+an+analysis+of%0D%0Aproductivity%2C+profit%2C+cost+of+production%2C+and+cost+of+goods+sold+in+the+KFP%0D%0AAgroindustry%2C+the+third+objective+used+descriptive+qualitative+analysis+to+analyze+the%0D%0Aapplication+of+the+marketing+mix%2C+and+the+fourth+objective+uses+descriptive%0D%0Aqualitative+analysis+to+determine+the+role+of+supporting+institutions+in+the+KFP%0D%0AAgroindustry.+The+results+showed+that+the+process+of+procuring+raw+materials+in%0D%0Aproduction+activities+at+KFP+Agroindustry+was+following+the+elements+of%0D%0Aprocurement+of+raw+materials%2C+so+there+were+no+problems+in+the+process+of+procuring%0D%0Araw+materials.++The+performance+of+the+KFP+Agroindustry+was+good+based+on%0D%0Aproduction+productivity%2C+labor+productivity%2C+cost+of+production%2C+and+the+cost+of%0D%0Aselling+chips+was+higher+than+the+selling+price+of+chips+set+by+the+agroindustry.+The%0D%0Amarketing+mix+for+the+KFP+Agroindustry+is+quite+good+in+terms+of+four+aspects%2C%0D%0Anamely+product%2C+price%2C+place%2C+and+promotion.+The+role+of+supporting+institutions%0D%0Aconsisting+of+banks%2C+transportation+facilities%2C+government+policies%2C+and+markets+has%0D%0Abeen+well+utilized.%0D%0A%0D%0A%0D%0AKeywords%3A+agroindustry%2C+chips%2C+institutional%2C+marketing+mix%2C+performance%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+pengadaan+bahan+baku%2C+kinerja%0D%0Aagroindustri%2C+bauran+pemasaran+dan+saluran+distribusi+dalam+kegiatan+pemasaran%0D%0Aproduk%2C+dan+peran+lembaga+pendukung.+Lokasi+penelitian+ditentukan+secara%0D%0Apurposive+di+Agroindustri+Kerupuk+Firdaus+Pratama+(KFP)%2C+Desa+Kali+Bening%2C%0D%0AKecamatan+Pekalongan%2C+Kabupaten+Lampung+Timur.+Penelitian+ini+menggunakan%0D%0Ametode+studi+kasus.+Pengumpulan+data+dilakukan+pada+bulan+Oktober+sampai%0D%0ANovember+2020.+Analisis+data+yang+digunakan+dalam+penelitian+ini+adalah+analisis%0D%0Adeskriptif+kualitatif+dan+kuantitatif%2C+tujuan+pertama+dianalisis+menggunakan+metode%0D%0Aenam+tepat%2C+tujuan+kedua+menggunakan+analisis+produktivitas%2C+keuntungan%2C+biaya%0D%0Aproduksi%2C+dan+harga+pokok+penjualan+di+Agroindustri+KFP%2C+tujuan+ketiga%0D%0Amenggunakan+analisis+deskriptif+kualitatif+untuk+menganalisis+penerapan+bauran%0D%0Apemasaran%2C+dan+tujuan+keempat+menggunakan+analisis+deskriptif+kualitatif+untuk%0D%0Amengetahui+peran+lembaga+pendukung+dalam+Agroindustri+KFP.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+proses+pengadaan+bahan+baku+dalam+kegiatan+produksi+di+KFP%0D%0AAgroindustri+sudah+mengikuti+unsur-unsur+pengadaan+bahan+baku+enam+tepat%2C%0D%0Asehingga+tidak+ada+kendala+dalam+proses+pengadaan+bahan+baku.+Kinerja%0D%0AAgroindustri+KFP+tergolong+baik+berdasarkan+produktivitas+produksi%2C+produktivitas%0D%0Atenaga+kerja%2C+biaya+produksi%2C+dan+harga+pokok+penjualan+kerupuk+lebih+tinggi+dari%0D%0Aharga+jual+kerupuk+yang+ditetapkan+oleh+agroindustri.+Bauran+pemasaran+untuk%0D%0AAgroindustri+KFP+cukup+baik+ditinjau+dari+empat+aspek+yaitu+produk%2C+harga%2C+tempat%2C%0D%0Adan+promosi.+Peran+lembaga+pendukung+yang+terdiri+dari+perbankan%2C+sarana%0D%0Atransportasi%2C+kebijakan+pemerintah%2C+dan+pasar+telah+dimanfaatkan+dengan+baik.%0D%0A%0D%0A%0D%0AKeywords%3A+agroindustri%2C+bauran+pemasaran%2C+kelembagaan%2C+kerupuk%2C+kinerja%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-08-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66832%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66832%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66832%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANGGIT+SASKIA+RIENJANI%2C+anggitsaskiar%40gmail.co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