?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=DAMPAK+PANDEMI+COVID+19+TERHADAP+KONDISI+SOSIAL+EKONOMI%2C+BAURAN+PEMASARAN+DAN+RESILIENSI+PEDAGANG+BUAH+DI+PASAR+TRADISIONAL+KOTA+BANDAR+LAMPUNG&rft.creator=DEVITA+ANGGRAINI%2C+1514131021&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+dampak+pandemi+Covid+19+terhadap+kondisi+sosial+ekonomi%2C+bauran+pemasaran+dan+resiliensi.+Pengambilan+data+dilakukan+kepada+pedagang+buah+di+pasar+tradisional+Kota+Bandar+Lampung+pada+bulan+Januari-Febuari+2022.++Penelitian+ini+menggunakan+metode+sensus+dengan+65+responden+pedagang+buah+dan+pemilihan+lokasi+yang+diambil+secara+purposive.++Data+primer+diperoleh+melalui+wawancara+langsung+kepada+pedagang+buah.+Data+skunder+diperoleh+dari+lembaga+terkait.+Analisis+data+menggunakan+uji+beda+dengan+uji+paired+test+untuk+kondisi+sosial+dan+kondisi+ekonomi%2C+dan+uji+resiliensi+menggunakan+Connor+and+Davidson+Resilience+Scale+(CD-RISC).++Hasil+penelitian+menunjukan+bahwa+kondisi+sosial+variabel+kenyamanan+dan+interaksi+sosial+berbeda+nyata%2C+nilai+sig.+2-tailed+kurang+dari+0%2C05%2C+sedangkan+variabel+keamanan+tidak+berbeda+nyata+nilai+sig.+2-tailed+lebih+dari+0%2C05.++Kondisi+ekonomi+variabel+pendapatan+dan+pengeluaran+berbeda+nyata+nilai+sig.+2-tailed+kurang+dari+0%2C05%2C+sedangkan+variabel+jam+kerja+nilai+sig.+2-tailed+lebih+dari+0%2C05+tidak+berbeda+nyata.+Nilai+resiliensi+sebesar+83%2C79%25+pedagang+buah+mampu+bertahan+ditengah+pandemi+Covid+19.++%0D%0A%0D%0AKata+kunci%3A+covid+19%2C+kondisi+sosial+ekonomi%2C+resiliensi.%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+is+to+examine+how+the+Covid+19+has+affected+socioeconomic+conditions%2C+marketing+strategy%2C+and+resilience.+Between+January+and+February+2022%2C+information+on+fruit+vendors+was+gathered+at+Bandar+Lampung+City's+traditional+marketplaces.+This+study+employed+the+census+approach+with+65+fruit+traders+as+respondents%2C+and+the+locations+were+chosen+on+purpose.+Direct+conversations+with+fruit+traders+provided+the+primary+data.+From+associated+institutions%2C+secondary+data+is+gathered.+A+different+test+was+employed+for+data+analysis%2C+including+a+resilience+test+using+the+Connor+and+Davidson+Resilience+Scale+and+a+paired+exam+for+social+and+economic+situations+(CD-RISC).+The+outcomes+demonstrated+a+significant+difference+between+the+social+conditions+of+the+variables+of+comfort+and+social+interaction%2C+with+a+value+of+sig.+2-tailed+less+than+0.05%2C+whereas+the+safety+variable+did+not+differ+substantially+from+sig.+2-tailed+higher+than+0.05.+While+the+working+hours+variable+had+a+value+of+sig.+2-tailed+larger+than+0.05%2C+it+was+not+statistically+different+from+the+economic+circumstances+of+the+income+and+expenditure+variables.+Despite+the+Covid+19+epidemic%2C+83.79%25+of+fruit+sellers+managed+to+maintain+their+resilience+value.%0D%0A%0D%0AKeywords%3A+covid+19%2C+resilience%2C+socio-economic+conditions.%0D%0A%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-10-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66844%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66844%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66844%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DEVITA+ANGGRAINI%2C+1514131021++(2022)+DAMPAK+PANDEMI+COVID+19+TERHADAP+KONDISI+SOSIAL+EKONOMI%2C+BAURAN+PEMASARAN+DAN+RESILIENSI+PEDAGANG+BUAH+DI+PASAR+TRADISIONAL+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66844%2F