?url_ver=Z39.88-2004&rft_id=1816031065&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+MEDIA+LUAR+RUANG+PUAN+MAHARANI+%E2%80%9CJAGA+NYALA+BHINNEKA%E2%80%9D+TERHADAP+PERSEPSI+PEMILIH+PEMULA+DI+KECAMATAN+RAJABASA+KOTA+BANDAR+LAMPUNG%0D%0A&rft.creator=Rizky+Izza+Ramadhan+%2C+1816031065&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Puan+Maharani+menggunakan+iklan+media+luar+ruang+dengan+ajakan+untuk+vaksin+dan+menjaga+protokol+kesehatan+serta+slogan+%E2%80%9CJaga+Nyala+Bhinneka%E2%80%9D+disertai+foto+dari+Puan+Maharani+sebagai+alat+kampanye.+Dengan+khalayak+yang+dituju+adalah+pemilih+pemula%2C+sedangkan+pemilih+pemula+pada+pemilu+yang+akan+datang+merupakan+gen+Z+yang+banyak+menghabiskan+waktu+diinternet.+Penelitian+ini+untuk+mengetahui+pengaruh+iklan+media+luar+ruang+Puan+Maharani+%E2%80%98Jaga+Nyala+Bhinneka%E2%80%99+terhadap+persepsi+pemilih+pemula.+Metode+penelitian+ini+menggunakan+metode+survei+dengan+pendekatan+kuantitatif.+Teori+yang+digunakan+elaborate+Likelihood+Model.+Remaja+usia+14-17+tahun+pada+tahun+2021+di+wilayah+Kecamatan+Rajabasa+Kota+Bandar+Lampung+sebagai+populasi+dengan+sampel+sebanyak+100+responden.+Dari+hasil+analisis+data+yang+berupa+analisis+regresi+linier+sederhana+dan+analisis+korelasi+didapatkan+bahwa+terdapat+pengaruh+dari+iklan+media+luar+ruang+Puan+Maharani+%E2%80%9DJaga+Nyala+Bhinneka%E2%80%9D+terhadap+aspek+kognitif%2C+afektif+dan%2C+konatif+persepsi+pemilih+pemula+di+Kecamatan+Rajabasa+Kota+Bandar+Lampung+kearah+positif.+Iklan+media+luar+ruang+masih+sangat+perlu+digunakan+dalam+kampanye+politik+karena+dari+100+responden+sebanyak+44%25+yang+masih+melalui+jalur+peripheral+elaborate+Likelihood+Model+dalam+menerima+informasi+dari+iklan+media+luar+ruang+Puan+Maharani%2C+padahal+Puan+Maharani+banyak+diperbincangkan+di+internet.%0D%0A%0D%0AKata+kunci%3A+elaborate+Likelihood+Model%2C+iklan+media+luar+ruang%2C+pemilih+pemula%0D%0APuan+Maharani+uses+outdoor+media+advertising+which+contain+an+calls+for+vaccines+and+maintain+health+protocols+as+well+as+the+slogan+%22Jaga+Nyala+Bhinneka%22+accompanied+by+photos+of+Puan+Maharani+for+campaign.+with+the+target+audience+is+novice+voters%2C+while+the+novice+voters+in+the+upcoming+election+are+gen+Z+who+spend+a+lot+of+time+on+the+internet.+This+study+was+to+determine+the+effect+of+Puan+Maharani's+outdoor+media+advertisement+'Jaga+Nyala+Bhinneka'+on+the+perception+of+novice+voters.+This+research+method+uses+a+survey+method+with+a+quantitative+approach.+The+theory+used+is+elaborate+Likelihood+Model.+Adolescent+aged+14-17+years+in+2021+in+the+Rajabasa+District%2C+Bandar+Lampung+City+as+a+population+with+a+sample+of+100+respondents.Based+on+the+results+of+data+analysis+in+the+form+of+simple+linear+regression+analysis+and+correlation+analysis+of+the+study%2C+it+was+found+that+there+was+a+significant+and+positive+influence+of+Puan+Maharani's+outdoor+media+advertisement+%22Jaga+Nyala+Bhinneka%22+on+the+cognitive%2C+affective+and+conative+aspects+of+the+perception+of+novice+voters+in+Rajabasa+District%2C+Bandar+Lampung+City.+Outdoor+media+advertisements+still+need+to+be+used+in+political+campaigns+because+44%25+of+100+respondents+still+use+the+peripheral+elaborate+Likelihood+Model+route+in+receiving+information+from+Puan+Maharani's+outdoor+media+advertisements%2C+even+though+Puan+Maharani+is+widely+discussed+on+the+internet.%0D%0A%0D%0AKeywords%3A+elaborate+Likelihood+Model%2C+outdoor+media+advertising%2C+novice+voters&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-09-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66925%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66925%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66925%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rizky+Izza+Ramadhan+%2C+1816031065++(2022)+PENGARUH+IKLAN+MEDIA+LUAR+RUANG+PUAN+MAHARANI+%E2%80%9CJAGA+NYALA+BHINNEKA%E2%80%9D+TERHADAP+PERSEPSI+PEMILIH+PEMULA+DI+KECAMATAN+RAJABASA+KOTA+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66925%2F