?url_ver=Z39.88-2004&rft_id=1714131071+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+NON+FINANSIAL+DAN+FINANSIAL+USAHA+BUNGA+RANGKAIAN%0D%0A(FLORIST)+PADA+HAPPY+FLOWER+DI+KOTA+BANDAR+LAMPUNG+&rft.creator=M+Riski+Saputra+%2C+mriskisaputra14%40gmail.com&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=%0D%0A+%0D%0A%0D%0A%0D%0A+%0D%0AThe+purpose+of+this+study+was+to+determine+the+feasibility+on+Happy+Flower+florist%0D%0Abusiness+in+non-financial+and+financial+and+to+determine+the+sensitivity+value+due+to%0D%0Achanges+that+occurred+in+this+business.+This+research+is+a+case+study+that+happen+at%0D%0AHappy+Flower.+The+analysis+used+is+non-financial+and+financial+analysis.+The+nonfinancial%0D%0A%0D%0Aaspects+used+are+analysis+of+market+aspects%2C+technical+aspects%2C+legal+aspects.%0D%0Amanagement+aspects+as+well+as+social%2C+economic+and+environmental+aspects.%0D%0AFinancially%2C+the+calculation+uses+Net+Present+Value+(NPV)%2C+Internal+Rate+of+Return%0D%0A(IRR)%2C+Net+B%2FC+Ratio%2C+Gross+B%2FC%2C+and+Payback+Period.+Sensitivity+in+the+study+was%0D%0Acarried+out+with+two+changes%2C+namely+a+25%25+decrease+in+the+purchase+price+of+roses%0D%0Aand+a+56%25+decrease+in+sales+of+hand+bouquet+products.+The+results+of+the+study+show%0D%0Athat+there+are+several+aspects+that+are+feasible+to+be+implemented%2C+namely+from+the%0D%0Amarket%2C+technical%2C+legal%2C+and+socio-economic+aspects%2C+based+on+the+management+aspect%0D%0Aof+Happy+Flower+it+is+not+feasible+to+run.+The+calculation+results+show+the+NPV+value+of%0D%0ARp.+358%2C643%2C371%2C+IRR+of+45.04%25%2C+Net+B%2FC+of+2.43%2C+Gross+B%2FC+of+1.29+and+a+payback%0D%0Aperiod+of+3+years+and+9+months.+Based+on+the+sensitivity+analysis+in+the+study%2C+it+shows%0D%0Athat+with+a+25%25+decrease+in+the+purchase+price+of+roses%2C+the+business+will+be+financially%0D%0Afeasible+and+with+a+56%25+decrease+in+sales+of+hand+bouquet+products%2C+the+business+will%0D%0Abecome+financially+unfeasible.+%0D%0A%0D%0AKeywords%3A+feasibility%2C+financial%2C+non+financial+%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+kelayakan+usaha+bunga+rangkaian+Happy%0D%0AFlower+secara+non+finansial+dan+finansial+serta+mengetahui+besarnya+nilai+sensitivas%0D%0Aakibat+perubahan+yang+terjadi+dalam+usaha.+Penelitian+ini+adalah+studi+kasus+yang%0D%0Adilakukan+di+Happy+Flower.+Analisis+yang+digunakan+adalah+analisis+non+finansial+dan%0D%0Afinansial.+Secara+non+finansial+aspek+yang+digunakan+yaitu+analisis+aspek+pasar%2C+aspek%0D%0Ateknis%2C+aspek+hukum.+aspek+manajemen+serta+aspek+sosial%2C+ekonomi+dan+lingkungan.%0D%0ASecara+finansial+perhitungan+menggunakan+Net+Present+Value+(NPV)%2C+Internal+Rate+of%0D%0AReturn+(IRR)%2C+Net+B%2FC+Ratio%2C+Gross+B%2FC%2C+dan+Payback+Period.+Sensitivitas+dalam%0D%0Apenelitian+dilakukan+dengan+dua+perubahan+yaitu+penurunan+harga+beli+bunga+mawar%0D%0Asebesar+25%25+dan+penurunan+penjualan+produk+hand+buquet+sebesar+56%25.+Hasil%0D%0Apenelitian+menunjukkan+terdapat+beberapa+aspek+yang+layak+untuk+dilaksanakan+yaitu%0D%0Adari+aspek+pasar%2C+teknis%2C+hukum%2C+dan+sosial+ekonomi%2C+berdasarkan+aspek+manajemen%0D%0AHappy+Flower+tidak+layak+untuk+dijalankan.+Hasil+perhitungan+menunjukkan+nilai+NPV%0D%0Asebesar+Rp+358.643.371%2C+IRR+sebesar+45%2C04%25%2C+Net+B%2FC+sebesar+2%2C43%2C+Gross+B%2FC+sebesar%0D%0A1%2C29+dan+payback+period+sebesar+3+tahun+9+bulan.+Berdasarkan+analisis+sensitivitas%0D%0Adalam+penelitian+menunjukkan+dengan+adanya+penurunan+harga+beli+bunga+mawar%0D%0Asebesar+25%25+usaha+akan+layak+secara+finansial+dan+dengan+adanya+penurunan+penjualan%0D%0Aproduk+hand+buquet+sebesar+56%25+usaha+menjadi+tidak+layak+secara+finansial%0D%0A+%0D%0AKata+kunci+%3A+finansial%2C+kelayakan%2C+non+finansial&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-10-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66932%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66932%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66932%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M+Riski+Saputra+%2C+mriskisaputra14%40gmail.com++(2022)+ANALISIS+NON+FINANSIAL+DAN+FINANSIAL+USAHA+BUNGA+RANGKAIAN+(FLORIST)+PADA+HAPPY+FLOWER+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66932%2F