?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TERPAAN+MEDIA+SOSIAL+INSTAGRAM+%40netflixid%0D%0ATERHADAP+MINAT+UNTUK+MENONTON+FILM+DI+NETFLIX%0D%0A%0D%0A(Studi+Pada+Followers+Instagram+%40netflixid)&rft.creator=Klara+Delviyana%2C+1716031058&rft.subject=300+Ilmu+sosial&rft.description=Dalam+industri+perfilman%2C+membangkitkan+minat+khalayak+agar+menonton+film%0D%0Asangatlah+penting%2C+sebab+sebuah+film+dapat+dikatakan+sukses+jika+dilihat+dari+jumlah%0D%0Akhalayak+yang+telah+menonton+film+tersebut%2C+maka+dari+itu+Instagram+%40netflixid%0D%0Ahadir+untuk+memberikan+informasi-informasi+mengenai+film-film+yang+tersedia+di%0D%0ANetflix.+Instagram+saat+ini+menjadi+media+yang+dekat+dengan+kehidupan+sehari-hari%0D%0Akita%2C+kita+mengkonsumsi+dan+menggunakan+media+tersebut+setiap+hari%2C+sehingga%2C%0D%0Apengguna+Instagram+yang+sering+mendapatkan+terpaan+media+mengenai+konten+film%0D%0Asecara+terus-menerus+berupa+caption%2C+maupun+gambar+dan+video+dinilai+akan%0D%0Aterpengaruhi+sehingga+timbulah+minat+untuk+menonton+film.+Penelitian+ini%0D%0Abertujuan+mengetahui+seberapa+besar+pengaruh+terpaan+media+sosial+instagram%0D%0A%40netflxid+terhadap+minat+untuk+menonton+film+di+netflix+(survei+pada+followers%0D%0Ainstagram+%40netflixid).+Teori+yang+digunakan+adalah+teori+S-O-R+dan+model%0D%0Akomunikasi+massa+dari+Michael+W.+Gamble+%26+Teri+Kwal+Gamble.+Penelitian+ini%0D%0Amenggunakan+metode+survei.+Sampel+berjumlah+100+responden+yang+ditentukan%0D%0Adengan+Rumus+Lemeshow.+Berdasarkan+perhitungan+dengan+uji+T+menyatakan%0D%0Avariabel+X+berpengaruh+sebesar+57%2C5%25+terhadap+variabel+Y%2C+sedangkan+sisanya%0D%0A42%2C5%25+dipengaruhi+oleh+faktor+lain+yang+tidak+diteliti+dalam+penelitian+ini.+Hipotesis%0D%0Ayang+diajukan+diterima+dengan+dibuktikan+nilai+T+hitung+%3D11%2C517+%3E+T+tabel+%3D1%2C984.%0D%0AIndikator+dalam+terpaan+media+yang+paling+berpengaruh+adalah+atensi+sedangkan%0D%0Aindikator+yang+paling+besar+mempengaruhi+minat+dalam+aspek+kognitif.%0D%0AKata+kunci%3A+terpaan+media%2C+instagram%2C+netflixid%2C+minat%2C+menonton%2C+film%2C+netflix.%0D%0A%0D%0A%0D%0AIn+the+film+industry%2C+generating+public+interest+in+watching+films+is+very+important%2C%0D%0Aa+film+can+be+said+to+be+successful+if+it+gets+a+huge+number+of+audiences+who+have%0D%0Awatched+the+film%2C+therefore+Instagram+%40netflixid+is+here+to+provide+information%0D%0Aabout+the+films+that+are+available+on+Netflix.+Nowadays%2C+Instagram+is+a+medium+that%0D%0Ais+close+to+our+daily+lives%2C+we+consume+and+use+the+media+every+day.+Therefore%2C%0D%0AInstagram+users+continuously+get+media+exposure+to+the+film+content+in+the+form+of%0D%0Acaptions%2C+as+well+as+images+and+videos.+Thus+will+increase+people%E2%80%99s+interest+in%0D%0Awatching+movies.+This+study+aims+to+determine+the+effect+of+exposure+to+the%0D%0AInstagram+%40netflxid+social+media+on+interest+in+watching+movies+on+netflix+(a%0D%0Asurvey+of+%40netflixid+Instagram+followers).+Researchers+determine+a+theory+that+is%0D%0Ain+accordance+with+the+phenomenon+namely+the+S-O-R+theory+and+mass%0D%0Acommunication+models+Michael+W.+Gamble+%26+Teri+Kwal+Gamble.+This+study+uses%0D%0Aa+survey+method.+The+sample+in+this+study+is+at+least+100+people+who+are+determined%0D%0Aby+the+Lemeshow+formula.+Based+on+calculations+using+the+T+test%2C+it+can+be+seen%0D%0Athat+the+X+variable+has+an+effect+of+57.5%25+on+the+Y+variable%2C+while+the+remaining%0D%0A42.5%25+is+influenced+by+other+factors+that+are+not+examined+in+this+study.+The%0D%0Ahypothesis+is+accepted+proven+by+T+count+%3D+11%2C517+%3E+T+table+%3D+1%2C984.+The+most%0D%0Ainfluential+indicator+in+media+exposure+is+attention%2C+while+the+most+influential%0D%0Aindicator+in+interest+is+cognitive+aspects.%0D%0AKeywords%3A+media+exposure%2C+instagram%2C+netflixid%2C+interest%2C+watching%2C+movies%2C+netflix.&rft.publisher=FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK&rft.date=2021-11-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66953%2F1%2FABSTRAK%2520-%2520Klara%2520Delviyana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66953%2F2%2FSKRIPSI%2520-%2520KLARA%2520DELVIYANA%2520-%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Klara%2520Delviyana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66953%2F3%2FSKRIPSI%2520FULL-KLARA%2520DELVIYANA%2520-%2520Klara%2520Delviyana.pdf&rft.identifier=++Klara+Delviyana%2C+1716031058++(2021)+PENGARUH+TERPAAN+MEDIA+SOSIAL+INSTAGRAM+%40netflixid+TERHADAP+MINAT+UNTUK+MENONTON+FILM+DI+NETFLIX+(Studi+Pada+Followers+Instagram+%40netflixid).++FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66953%2F